Location Based Services & Networking Meeting
Event date: April 06 2011
Posted by: Amelie Walker-Yung

Wednesday, April 6, marked another successful Webgrrls Networking Event at AXA Advisors in midtown Manhattan. Derek Hsu represented AXA and welcomed Webgrrls, outlining the company's services for financial and insurance needs.

April's Tech Trend Discussion was on the topic of Location Based Services (LBS) and different monetization plans. What is LBS? It is a service that is available on a mobile device, and makes use of geographical positioning. The "check-in" applications like Foursquare, Gawalla, Loopt, and Facebook Places, Whrrl, SCVNGR are the best known. They are geo-location based, mobile gaming applications that allow users to "check in" using their mobile phones, share places they discover with friends, and get rewarded at venues they are visiting.

"This nuts-and-bolts display told exactly what I needed to know to stay up-to-speed. Thank you!"
Julie Andrews, Freelance Writer & Editor

We also discussed other location-based applications that go beyond the "check-in" to provide users with convenience of doing or finding something on the phone:

The main concern with location-based services is privacy, but using these services strategically can minimize any risk.

A special treat, Viviane Rosenthal of GoldRun came to speak at the meeting. GoldRun is a location-based augmented reality app that has been used in advertising, marketing, and brand awareness campaigns. It is described as letting you track down, interact with, and collect virtual objects. Viviane showed demos with H&M (GoldRun's first client), an Airwalk event/sale that took place in Washington Square Park, and an Esquire campaign with model Brooklyn Decker at Barnes & Noble stores. It was really interesting and inspirational to hear about this cutting-edge location based service from its Founder and CEO as it is just emerging and becoming a success.

After Viviane's presentation, everyone had their 30 seconds to shine. One by one, we all had the opportunity to stand up and say who we are, what we do, what we need, and what we can offer. Needs and offers such as keeping an old website fresh, how to incorporate, and even saving on your electricity bill came up, along with needs for customers, clients, interns, or just networking with other women in technology.

Lucky Webgrrls Brenda Wolfe and Megan Conaty won the Wordpress Ticket Giveaway! These two will each get a ticket to either Part I or Part II of the NYC Webgrrls April 30 Workshops, Getting Wordpress Set Up and Customizing Themes. Attend either or both yourself, if you wish to learn more about using this popular open source blogging platform and content management system! Click here for details and to RSVP!.

After the introductions and giveaway drawing, the group broke into informal networking, giving everyone the opportunity to follow up personally with the people they thought they could help and vice versa. It was a great time to make valuable contacts and exchange business cards!

"Great way to spend the evening learning more and networking :)"
Dora Maria Abreu; IT - Credit Suisse / SHPE