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Welcome to Webgrrls Wisdom, a blog to find commentaries about women's careers, business, technology, and the industry.

Meet the Webgrrls Wisdom Blog Contributors!
(click on the contributor photo to read their bio)




Nelly Yusupova is the CTO of Webgrrls International, Chapter Leader of NYC Webgrrls, and the Founder of Digitalwoman.com. Nelly has been at the forefront of the woman's movement online since 1999 and is a Wall Street Journal's “woman on the IT fast track". She is a technical strategist, and an Internet, Web 2.0 and Social Media and marketing expert and consultant. Nelly writes and blogs about the tools and services of the tech industry and how to incorporate them into our personal and professional lives.

Nelly is a speaker and presenter for many organizations and at the industries major events including WISE Symposium, Women's Enterprise Center, NY Daily News Small Biz Big Impact conference, NY Entrepreneurs Business Network, Small Business Summit, BlogHer, WITI, Webgrrls, Social Media Jungle, Mom 2.0 Summit; BlogWorld, BizTechDay and has been a featured tech expert and appeared in INC Magazine, on the NBC Today Show, in Fast Company Magazine, NewsDay, O'Reilly, SmartMoney SmallBiz and on TechRepublic's Women's Radio and BlogWorld Radio.

Digitalwoman.com is an Internet consulting practice helping small and mid-sized companies get online, manage their brands, and leverage the “Power of Internet" to realize their strategic online goals.

Nelly resides in New York City. Back to top

After a successful career as a Producer, Maria decided to go back to school to achieve one of her long held dreams - an MBA in Global Management. She attended Thunderbird School of Global Management in the Geneva, Switzerland program.

Maria inherited her intellectual curiosity and sense of adventure from her Cuban parents. Growing up, her family lived abroad and traveled the world - by the twelfth grade, Maria had been to 9 schools in 3 different countries, and studied in English, Spanish and French - never missing a beat ...... although living abroad in those days meant missing some ”important” American pop-culture.

Once Maria completed a BA in Art History from Mt. Holyoke College, she began her career at a local TV affiliate in Miami, within a year, she left to New York to seek fame and fortune on Madison Avenue. Maria worked on the Account side and briefly on the client side. After returning to Miami, she worked at Telemundo Network, and established a Department that managed all of the client sponsored content. After the shows where canceled, Maria packed her bags and was off to shoot a short film in Guatemala City and the colonial city of Antigua. The short was screened at the Tribeca Film Festival and won several Awards.

Maria hasproduced hundreds of commercials for US companies and global clients. This has taken her to locations throughout the world. Maria has also produced for TV, corporate videos, short films, documentaries, online content and worked on several feature film projects. Her forte has been in managing global teams and logistically challenging projects - always coming up with creative and sometimes unorthodox solutions to challenges.

Other career highlights include; working as the Senior Producer on the Army’s US Hispanic initiatives for 3 years, Executive Producer for the launch team of Nickelodeon Latin America, and the launch team for SKY Latin America. As an entrepreneur, she has founded 2 companies, most recently LA based Reel Reps, a marketing and sales company specializing in B2B. Under her leadership, she grew the client base and sales in one year, exceeding projections by over 40%.

Maria believes that the old paradigms in advertising and communication are evolving, and that new business models are being shaped, advertising is moving into a new space where the convergence of advertising and entertainment meet. In order to succeed in this new order, businesses must take advantage of global resources and talent, and have a global mindset. Maria is excited about the next chapter in her career, her professional experience, relationships and education make her uniquely poised to take advantage of the new business environment. Back to top

Erica Orange is Vice President of Weiner, Edrich, Brown, Inc., a leading futurist consulting group in the United States. Formed in 1977, WEB helps their clients to identify trends and opportunities in the areas of marketing, product development, strategic planning, investments, human resources, public affairs and advertising.

Ms. Orange has authored several articles on various social, technological, economic and political trends. She has also written extensive White Papers on The Human/Machine Interface, The Future of Family & Household Formation and Climate Change & the Travel & Tourism Industry. She also frequently addresses a number of corporate, organizational and academic audiences.

Ms. Orange is a member of the Junior Committee for the Ovarian Cancer National Alliance, The World Future Society and Fashion Group International, and was chosen as one of the first Susan Schiffer Stautberg Foundation Fellows. She serves as a Board member on the Career Advisory Board presented by DeVry University, the Advisory Board for the Young Luxury Marketing Council, and is a frequent columnist for Yahoo! Sports’ online magazine ThePostGame.com. For four years she served as Co-Chair of the Adjunct Board of Directors for ThinkQuest NYC, an organization that brought technology to New York City students.

Ms. Orange received her B.A. in Political Science and Psychology from the University of Rochester, in Rochester, NY. Back to top

Kristin Vincent
Kristin Vincent
Blog Posts by Kristin
Kristin Vincent is the Senior Information Architect and Manager of the Information Architecture Team at Barnes & Noble.com and was the project manager for the company's 2007 site-wide redesign. Prior to her role at B&N, Kristin was an Information Developer and Team Leader at IBM's Silicon Valley Lab where she designed data management software and conducted user tests to ensure the designs scaled to a global audience. She then moved to IBM's Research Triangle Park Lab in North Carolina where she led the strategy to determine what demos and tutorials would be included with IBM's suite of tools for web application development.

Kristin has a Masters Degree from Carnegie Mellon University focused on designing online environments. She earned a liberal arts certificate from Stanford University that centers on global and cultural studies and later earned a certificate in web technologies from the University of Washington's extension program. She also audited an information systems class at UC Berkeley and studied creative writing at Duke University.

Kristin is on the steering committee for the New York City Webgrrls chapter of Webgrrls International. In her role as the Team Webgrrls Outreach Coordinator, she leads the program that teaches underprivileged girls about technology and shows them how fun and exciting technology can be. She has been a mentor with the iMentor program in the Bronx and was an active volunteer in the Global Communications Gallery at the Tech Museum of Innovation in San Jose. She also volunteered at IBM's annual EXITE Camp (Exploring Interests in Technology and Engineering), which teaches middle school girls about careers in engineering.

As a weekly contributor to the Webgrrls International Blog, Webgrrls Wisdom, Kristin focuses on how users interact in and with online environments and how designers can create information spaces that are innovative and easy to use.

Kristin currently lives in New York City. Back to top

Elena Strange is a computer scientist working in Silicon Valley. A born-and-bred New Englander (go Sox), she earned a Bachelor's degree in Computer Science from Simmons College and a doctorate from Dartmouth College.

In addition to her day job as a search engineer, she serves as newsletter editor for the San Francisco Association for Women in Science and as working group chair for the revision of IEEE Standard 1517. Elena's research interests include parallel computing, out-of-core computing, data mining, and information retrieval.

For more information about Elena, please visit: http://sites.google.com/site/laneyrstrange Back to top

Jaime Chambron is a visionary leader, business developer and public speaker for global software, internet and services firms. She has made it a business to make tidal waves. From creating a multi-million dollar services business to turning around a non-profit, she has learned that it's about seizing the right opportunity, jumping in cold turkey and positively moving those around her to begin the tidal wave. Her hard work and dedication to her passions has opened amazing doors for her to lead and motivate others to excellence, including the opportunities to introduce President Bill Clinton at a White House Rose Garden ceremony and complete a degree in Computer Science at Harvard University.

Today Jaime is the General Manager of Systems Integration and Identity and Access Management (IAM) Professional Services for SunGard Higher Education. She joined SunGard in 2006 to create this new division, where she educates her clients on how to use technology to become, what she has coined, "Service-Oriented Institution". She also runs a private company which produces Impact Oceans, an information source and consultancy that helps individuals become better leaders, public speakers and entrepreneurs.

Since starting her career, Jaime has led complex enterprise software projects around the globe needing rapid development and expansion for companies such as Key Energy, PepsiCo and Boots Well Being. Previously at bTrade, Jaime led the development of a first generation supply chain global data synchronization product that was key to bTrade's acquisition by Click Commerce. She has also worked on other start-up teams, including the initial development team of Hotwire.com via Scient.

Jaime has been noted as one of the 25 most important women in technology in Texas and California by Tech Magazine and was a finalist for the 2006 Tech Titan community hero award for her volunteer work with the Alliance of Technology and Women (ATW). She currently serves on the board of the Harvard Women's Leadership Project Alumni Network, and previously the VP Membership for the Alliance of Technology and Women, President of the Dallas Junior Chamber of Commerce and Board Member for the Harvard Clubs of Dallas and of San Francisco.

Jaime Chambron's blog posting(s) is/are her personal opinions and not those of her current or former employers. Back to top

Kevin Kennedy
Kevin Kennedy
Blog Posts by Kevin
CEO of Cybergrrl, Inc./Webgrrls International Kevin Kennedy is a serial entrepreneur and an Internet pioneer. In January 1995, he co-founded and funded Cybergrrl, Inc., publisher of the New Media industry's first three websites for women - CYBERGRRL.COM, WEBGRRLS.COM and FEMINA.COM and one of the first full-service Internet agencies, which specialized in developing online strategies and resources for women and girls.

In April 1995, the company also organized the first Internet networking group for women, Webgrrls International, Inc., which now boasts over 100 chapters around the world throughout Asia, Australia, New Zealand, Europe, Canada and across the United States.

In addition to consulting major corporations and non profit organizations about Internet, online marketing and ecommerce strategies, he is an advisor to several real world and Internet companies and venture capitalists about Internet business and the New Media industry.

Kennedy is frequently asked to speak on behalf of the US State Department to foreign government representatives on the Internet industry and entrepreneurship and is a speaker around the country on topics such as marketing, building community and ecommerce. He has been featured in publications including Wall Street Journal, Information Week and Entrepreneur's Business Startups, in online publications including Salon.com, Techweb.com and cnet.com and has appeared in television and radio segments about the importance of understanding the women's market online.
Cybergrrl, Inc. and Webgrrls International have been featured in publications including People Magazine, The Wall Street Journal, USA Today, US News and World Report, Newsweek, The New York Times and on CBS CNN, CNNFN, Cnet, Discovery Channel and LifetimeTV.

Kennedy resides in New York City. Back to top

As the daughter of immigrants, I am proud of my American upbringing and my Indian roots. I also see myself as part of the global community, especially now that the world is so much smaller due to advances in communication technology. I have lived in the United Kingdom and Southeast Asia, and these significant periods in my life taught me invaluable lessons about people that I could never have acquired as an "armchair traveler." While I have diverse experiences in the publishing industry, I have also taught English as a Second Language in Indonesia to children and adults of all ages. For one year, I was challenged by the cultural dynamics of the workplace and the educational system I was working in, but these experiences only improved my negotiation skills, without compromising my beliefs. I enjoy books, travel (of course), and blogging for two blogs (CHICKS ROCK and Confessions of a Wanderlust Addict).

My experiences have made me a diverse and well-rounded individual, yet I still look forward to acquiring more knowledge in the years to come. I believe that we never stop learning, because it is an integral part of living. Being a part of Webgrrls International is definitely a boon to my life experience. Back to top

Allison Nazarian is the President & Founder of Get It In Writing, Inc., a leader in providing copywriting and marketing services, consulting and instruction to businesses throughout the world.

Allison, who holds a B.A. from the University of Pennsylvania and an M.S. from Columbia University's School of Journalism), is a recognized expert in the areas of information marketing; web and SEO copywriting; blog ghostwriting and developing accessible and affordable tools such as books and training programs for marketing DIY-ers (do-it-yourselfers) everywhere.

Allison and Get It In Writing have been featured in the Wall Street Journal, INC Magazine, the Christian Science Monitor and WomenEntrepreneur.com. Allison and a business partner are also currently developing a fun, hip and very relevant online community for working moms.

Originally from the Washington, D.C. area, Allison lives in Boca Raton, Florida, with her husband and two children. Back to top

Over the past 4 years, Charlene Baker has held a variety of organizational efficiency, analytics and web roles with software and financial companies. She currently works in web marketing at Royce Funds where she is responsible for optimizing the corporate website, creating e-communications and brainstorming on the company's web strategy.

Prior to joining Royce Funds, Charlene was Business Analyst at ACL Services, the principal provider of Audit Analytics software. In this role, she led ACL's strategies and initiatives for improving the CRM interface design, sales analytics and training programs and resources.

In 2004 Charlene joined Fast Search & Transfer (FAST), a leading enterprise search software company. Here her focus was on managing the company-wide Intranet development project, highlighting user-friendly design and proper information architecture.

She has a Bachelor of Business Administration from Simon Fraser University, education in Web Design & Usibility and is currently working on completing the UBC Award of Acheivement in Web Analytics, a program developed by UBC and the Web Analytics Association. Back to top

Linda Johnson
Linda Johnson
Blog Posts by Linda
Linda Johnson is a freelance photographer and web designer working in Philadelphia. For many years, she was a staff photographer at The Philadelphia Inquirer and continues to work as a photojournalist with USA Today and The Los Angeles Times. Since 2000, she has been working with fellow photojournalist Hinda Schuman on The Pennsylvania Project, an ongoing documentary photography project for which they have received numerous grants, and which they hope will soon become a book. Back to top

Savvy professional with over a decade of experience on the web. Skilled at writing compelling articles on a variety of topics. Experienced at using HTML and contact management software programs, to put articles on the web. Adept at using social media and search engine optimization techniques to grow traffic. Certified as Microsoft Office Specialist/Master.

Lisa is also co-writer/editor of SubwaySquawkers.com and a Yankee-Mets fan! Back to top

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Janice Singh
Janice is responsible for the overall technical direction and implementation of web projects at #10, LLC. She has extensive hands-on programming experience across a wide variety of web technologies including LAMP and Microsoft. Prior to #10, Janice was employed by Eyeserve, Inc., an online advertising service provider,as a PHP and Javascript developer. Janice also worked for over 7 years as a developer for NASA/Ames Research Center, working with UNIX/Linux servers. Janice has a Bachelors Degree in Computer Information Systems from Golden Gate University. Back to top


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