Web 2.0 Expo Take Aways - Analytics and PR
The Web2.0 Expo in New York City was a great event and kudos go out to the Web2.0 Expo organizer chairs Brady Forrest and Jennifer Pahlka and their entire staff that helped make such a successful event. It was extremely well organized, with more than 75 exhibitors showcasing all things Web 2.0—tools, technologies, services, infrastructures, and more! There were many sponsors, of which Webgrrls International was one. There were interesting sessions to attend and with so many attendees, the networking was great too.
The exhibition hall was thriving it was great to see so many new and exciting offerings. I mostly attended Marketing and Media track and a few of the Landscape sessions. Most session where a little light on substance but two really stood out.
“If your company fails now it is not because of a lack of data…it is because YOU suck,” was the best line from Avinash Kaushik, the Google Analytics guru. His session, Web Analytics 2.0: Rethinking Decision Making in a “2.0″ World was a very engaging and entertaining presentation and between some very funny jokes, he offered some great insights and tips how to look at the data available to make business decisions…
Here are the highlights that were presented:
- How to use the data to increase your competitive intelligence
- He talked about the bounce rate of your pages (when someone comes to your site and leaves) his words “I came, I puked, I left” .
- He spoke about finding actionable data, it is not what your users are doing, but, why are they doing it is what is important.
- Most importantly, as always, listen to your reader and ask - Why are they here? Were they able to complete their task? And if not, why not?
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