Handwriting Marketing - Tips on how to save time
Email, Email, and more Email. You customers are inundated with email. So how can YOU stand out this holiday season? Write thank you notes…that’s right…I’m saying NOT to use technology 
A handwritten note on a card with your signature can add the personal touch and help you stand out. Direct mail strategist Michael Kaselnak, points out the effectiveness of handwritten notes:
A Midwestern restaurant owner sent out a series of handwritten notes to his customers and had a 20 percent response rate.
A financial planner in the Northeast sent out just 80 handwritten notes to touch base with prospects and had six people call him and two set appointments.
A non-profit was able to get 51 donations by simply sending a handwritten note to warm list of 100 people.
Ikea has also seen great results from handwritten marketing:
Ikea recently tested an innovative approach for finding great employees. They put hand-written job announcements on bathroom walls at upscale restaurants in Malmo, Sweden. According to the company, the bathroom ads generated four times the response they get from classifieds.
Below are some suggestions on how you can send handwritten notes and save some time. Continue Reading “Handwriting Marketing - Tips on how to save time “
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