Can Speed Networking Really Work?
Recently while I was reading a usability professional email list, I noticed an invitation for Speed Networking from the New Hampshire Chapter of the Usability Professionals’ Association. I couldn’t help but pause to google the term.
Turns out it’s all the rage. I even stumbled upon a speednetworking.com website, which quotes the New York Times as saying:
“The appeal of speed networking is that it eliminates the mundane chitchat and cuts right to the chase.”
And it quotes BusinessWeek as stating:
“Based on the popular courting concept, speed networking aims to supersize your contacts.”
Now I’ve heard of speed dating, but speed networking? I have never attended a speed dating event, though I can imagine why it might be successful. Many of us are good at identifying pretty quickly whether we spark with someone. And if two people spark, maybe they agree to meet for coffee to see where it goes. Is the same true with business relationships? And even if we identify quickly that I have something you need and you have something I need, how can both parties learn to trust one another with such an abrupt start?
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