Tips on building and fostering online communities
It seems that “building community” is back in vogue and once again on every one’s lips…Building community is now at the forefront of every marketing strategy and outreach effort…
At Webgrrls, since 1995, we have been building and maintaining our community of professional women all with the goal to help them to strive for and achieve success, however they define it…it is not just about building community, but, about seeding and fostering a relationship…it is not just the community, it is the conversation… the interaction.
It is not just a one-way or even two-way conversation either. It is an omni-directional conversation. You might seed the conversation but then the conversation takes on a life of it’s own within the community and having your conversation extend to other communities should be the goal.
A lot of companies are concerned about controlling the message but they are trying to control things that they can’t control anyway to a great degree…people talk…that is just the way it goes.
Companies will have to realize the power and speed of “word of mouth” and that the empowerment of your users, encouraging them to have a voice and to share it, is a winning strategy…and talk about cost effective…it is free marketing.
Conversations build awareness…awareness builds trust and trust makes for loyalty and loyalty increases participation…or if you are selling a product, sales.
Below are some tips to help you build and foster your communities: Continue Reading “Tips on building and fostering online communities”
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