Video distribution and tracking with Tube Mogul
With the availability of easy to use and easy to manage cameras like the flip, KODAK Zi6, better cameras in cell phones, producing your own online videos is easier than ever and many small businesses turn to video to market themselves, their companies, and their products and services. (If you are not producing videos read my blog post on How to Create Web Videos for a step by step guide on how to get started).
Producing a video is only the first step. The next step is marketing…to ensure that your video is seen by as many eyeballs as possible. It would also be nice to track the statistics to gauge how successful the video was.
To help you with your marketing, use Tube Mogul, which is a free service that allows you to upload your video to their site and they will deploy your uploads to the top video sharing sites. They also provide statistics on who, what, and how videos are being viewed.
TubeMogul’s analytic technology aggregates video-viewing data from multiple sources to give publishers improved understanding of when, where and how often videos are watched, track and compare what’s hot and what’s not, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues or friends.
This service will save you lots of time by automating the video distribution process and also provide you with valuable information to help you make sound marketing decisions.
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Free Guide to Learning How to Create Web Videos
Online video has exploded in the last year and more and more small businesses turn to video as a means to more effectively communicate with their customers.
There is a lot of information online about creating videos and it can certainly be overwhelming for a newbie to get started. Jim Kukral, video blogger and veteran Internet marketer, has prepared a one stop free guide that will tell you everything you need to do to make high-quality web videos.
So far Jim has covered the following topics:
- Choosing a Camera
- Buying Lights
- Sets & Lighting
- Natural Lighting Tips
- What To Wear?
- Shooting Outside & in the Shade
- Tripod
- Video Editing
- Sound
Go to http://www.onlinevideotoolkit.com/ to learn how to create great looking videos for your site.
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