New Marketing Summit: Making Connections
I just returned from the exciting, energizing, and thought provoking 2-day New Marketing Summit organized by Chris Brogan, David Meerman Scott, and Paul Gillin at the Gillette Staduim in Foxboro MA. It was a whirlwind of presentations, panels and case studies that really got you thinking about how to plan for and incorporate the new social media tools into the marketing mix. The event was large enough to provide real value and small and intimate enough to really connect with the others in attendance…oh, and I was a winner…Woohoo!
WINNER
BuzzLogic, a technology that analyzes influence across the blogosphere offered a raffle that I had entered…you guess it…my business card was drawn…I won a brand new GPS device so I will never get lost again…Thanks BuzzLogic.
BuzzLogic is a social media analytics company that can find influencers in the blogosphere on very specific topics – they offer clients data on a subscription basis, as well as an ad network for advertisers looking to target influential blogs with online campaigns. If you’re an advertiser looking to harness blogs, you can check out more here: http://www.buzzlogic.com/advertisers/conversation-targeting.html
Talking with Exhibitors
I enjoyed all of the presentations and the differing ideas about how to leverage all of the data that is available and the paradigm shift in marketing and PR philosophies and hearing about the best practices etc. I found even more value in talking with exhibitors (some of which were the presenters).
It is in talking with the exhibitor where you get the real information about the tools and the real application of the tools…and see exactly how it will work for your particular situation…unlike the presentations (one-way broadcast model), when you go to the vendors booths, you have a conversation which is what social media is all about and it is through the dialogue and the questions asked that you can find out exactly if the tool is for you and how it would work within your company or your clients company.
I encourage you to follow the Exhibitors link to find out more about each of the companies that were at the event to learn about the companies.
Highlights for Me
The exhibitors that I had a chance to speak with, all seemed very interesting and their companies offer some great tools that you should investigate either for you or for some of the clients that you are or will be working with. Over the next few days I will feature and highlight some of the companies and the tools they offer in our blog.
We all need to understand and leverage the various new social media tools out there so we can develop a strong strategy to deliver marketing and PR value for our companies and for our clients.
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New Marketing Summit: What’s next in Social media
I am the New Marketing Summit today in Foxboro, MA. The two day conference focuses on online marketing and social media.
In one of the sessions, Freddie Laker, talked about the social media trends. Here is a summary of his presentation that I wanted to share with you.
- Social everything - Pretty soon social networking will not be a buzzword anymore…it will be an assumed functionality
- Google friend connect is the next big thing. The friend connect framework allows people to add social networking functionality to their site for free.
- Aggregation tools will be used heavily to filter the noise - Some examples of existing aggregating tools were: mint.com, friendfeed.com, alltop.com, ping.fm second brain, digsby.com
- Participation in social media to control search - Social Media websites get indexed by Search engines really well and all of the conversations about your company that happen in the blogosphere and on social networks will be available to anyone who performs a search. The only way to ensure that users get your company perspective is to participate in social media.
- Social networking is going mobile -Â If you want to be ahead of the curve, build applications & utilities that people can use on their phones.
- Watch youth to stay ahead - Your 6 year old child can tell you a lot about how the next generation will be enaging online and how they will be using all of the tools that are available to them.
Freddie concluded with a great sentence: “The future is for those that have courage”. Even though we are in tough economic state, now is the time toset aside a small budget and do something experimental. If it works, you will be way ahead of the curve and create a great following. If it doesn’t, at least you tried. Learn from your mistakes and try again.
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