How to integrate Google Analytics into your newsletters to better track their effectiveness
No matter what email marketing company you use to send out your email newsletters, you have the ability to view the reports. Some are better than others, but the basic reporting statistics tell you how many users opened your newsletter, how many clicked on a link, how many emails bounced, etc.
Google Analytics allows you to go a step further by allowing you to:
- See what links people use to get to your site
- What they did once they are on the site
- And by analyzing the reports, you can learn how you can enhance your visitor experience on your site
Continue Reading “How to integrate Google Analytics into your newsletters to better track their effectiveness”
Here is how you can integrate Google Analytics in to your newsletters so you can track the visitor results:
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