Brick and Mortar Stores Try to Simulate the Online Shopping Experience

I wanted to share an interesting article discussing how brick and mortar stores are scrambling to provide features that are typically found in online stores:

More Clicks at the Bricks (Business Week December 6, 2007)

Just a few short years ago, we in e-commerce were racking our brains to find creative ways to simulate the store experience. We added avatars of virtual personal shopping assistants, had customer service agents standing by for you to chat with, and developed 3D imagery that simulated the experience of handling a physical object.

But it seems the tables have turned. Online shopping has trained customers to demand services and information immediately at any time of day.

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