The Future of Web 2.0
This month’s issue of the Technology Review Magazine focuses on The Future of Web 2.0. It was a great read and I read the magazine from cover to cover.  If you don’t get the actual magazine, you can read all of the articles online (You will need to register before you can access the articles. Registration is free).
In this issue of Technology Review, we examine how social networks might make money; why the ownership of personal data on Web 2.0 sites is so fraught an issue; and how the Internet will support the swelling tide of rich media that people are sharing. We also identify 10 Web 2.0 startups that we think are particularly promising, and visit the offices of one of our favorite new ventures, the microblogging service Twitter. Finally, we ask some of the founders of the Web and its contemporary innovators to tell us: “What will be the future of the Web?”
Below are links to all of the articles online:
Continue Reading “The Future of Web 2.0″
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Lifestreaming to promote your brand: a new social media trend
Lifestreaming is an online record of a person’s daily activities compiled together by an application into one blog-like “stream”. Through a lifestreaming application, you can specify which accounts you want to add (i.e. your Blog posts, Flickr photos, del.icio.us bookmarks, Facebook posts, Twitter posts, etc) and the lifestreaming application will combine all of your content into one stream.
Richard MacManus from ReadWriteWeb.com wrote a great post on how companies are trying to find a way to leverage lifestreaming to promote their brands.
To back up its case for brands using lifestreaming tools, Pheedo points to a recent Universal McCann report stating that content consumption outside of websites has increased 153% in the last 9 months. Overall, 53% of online users are consuming content outside of a publisher’s site - through the use of widgets, RSS readers, social networks and mobile devices.
These statistics indicate that as a company doing business online, if you are not engaging with your users outside your website, you are loosing out.
So, if you are not familiar with Lifestreaming and are not leveraging it for your business, here are some resources that will help you get started:
- Microblogging And Lifestreaming: A Beginner’s Guide
- FriendFeed and 8 Other Lifestreaming Services
- Lifestreaming: a ReadWriteWeb Primer
- 35 Ways to Stream Your Life
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