Microsoft Social Media Outreach Case Study
Last week, I had the pleasure moderating a panel/case study at the BlogHer Business ‘08 conference here in New York City, where I interviewed three prominent Microsoft bloggers. The panelists were Ani Babaian, Sara Ford and Ariel Stallings, and we discussed how their blogging helps to build a bridge between the world of corporate social media and their own personal technology passions.
I really enjoyed getting to know these three very dynamic women and learning how their efforts are helping Microsoft add a new dimension to the corporate perception.
Ani Babaian is a senior product manager with the LiveSearch team at Microsoft and she blogs on a variety of topics with a focus on SEO.
Sara Ford is a program manager for codeplex.com, Microsoft’s open source project hosting site. She is a hardcore techie and blogs about the Microsoft product that she works with, interacts with the open source community, and participates in the conversations to help users find solutions to their issues.
Ariel Stallings is a marketing manager with staffing marketing. It’s her job to convince you that working at Microsoft is cool. She profiles microsoft employees by focusing on the diversity and life style of the Microsoft employees…their fun side…their personal side. Continue Reading “Microsoft Social Media Outreach Case Study”
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Increase newsletter signups with an Avatar
Do you have a website with a newsletter signup functionality and are trying to build your list? Well, according Anita Campbell, using a SitePal avatar, animated character, can help you do that.
Anita conducted a test and “the results of that test wildly exceeded my expectations. The avatar increased newsletter subscriptions by 144%”.
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Handwriting Marketing - Tips on how to save time
Email, Email, and more Email. You customers are inundated with email. So how can YOU stand out this holiday season? Write thank you notes…that’s right…I’m saying NOT to use technology 
A handwritten note on a card with your signature can add the personal touch and help you stand out. Direct mail strategist Michael Kaselnak, points out the effectiveness of handwritten notes:
A Midwestern restaurant owner sent out a series of handwritten notes to his customers and had a 20 percent response rate.
A financial planner in the Northeast sent out just 80 handwritten notes to touch base with prospects and had six people call him and two set appointments.
A non-profit was able to get 51 donations by simply sending a handwritten note to warm list of 100 people.
Ikea has also seen great results from handwritten marketing:
Ikea recently tested an innovative approach for finding great employees. They put hand-written job announcements on bathroom walls at upscale restaurants in Malmo, Sweden. According to the company, the bathroom ads generated four times the response they get from classifieds.
Below are some suggestions on how you can send handwritten notes and save some time. Continue Reading “Handwriting Marketing - Tips on how to save time “
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5 ways to promote your blog
I conducted a “Reaching Your Blog Users and Keeping them” workshop this evening for the NYC Webgrrls members and community. We learned how to build a plan for your blog, the details and possible pitfalls to watch out for to ensure that you gain more readers and as importantly keep them (Over the holidays I will create a screen cast of the presentation and offer it to the Webgrrls members…so stay tuned).
At the workshop someone asked me how they can start promoting their blog if they are just starting out and I wanted to share the answer with all the Webgrrls. Below are 5 ways to promote your blog. Continue Reading “5 ways to promote your blog”
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