Can a Single Nokia Website Meet the Needs of Worldwide Users?
Last Wednesday I attended a wonderful presentation of a case study that chronicled how Nokia moved away from having many separate websites for their Nseries products and consolidated them into one centralized site. Two years ago, Nokia hired the consulting firms R/GA and Sachs Insights to develop the creative approach for a new consolidated site that addressed the global marketplace.
The presentation Global Research Case Study – Nokia Nseries Website Development was presented by NYC Usability Professionals Association. The team traveled around the globe to conduct concept and usability testing. The international cities included:
- New York
- London
- Berlin
- Shanghai
- Madrid
- Istanbul
- Moscow
- New Delhi
- Jakarta
I was very interested to hear what they had to say because over the last couple of years I have gotten away from designing primarily for a global audience. During my five and a half years with IBM, the needs of the global marketplace influenced every decision I made. I designed layouts that accommodated German translations that were a third longer, focused on search engine optimization for Japanese characters, and architected forms that accounted for bidirectional languages like Arabic. But now that I work at Barnes & Noble.com, where our customer base is predominantly American, I was excited to peer over the wall to see what, if anything, had changed in the international web space.
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