Lifestreaming to promote your brand: a new social media trend

By: Nelly Yusupova
Posted: July 29, 2008
Topics: Marketing, Business, Technology
Tags: business marketing, friendfeed, lifestreaming, microblogging

Lifestreaming is an online record of a person’s daily activities compiled together by an application into one blog-like “stream”. Through a lifestreaming application, you can specify which accounts you want to add (i.e. your Blog posts, Flickr photos, del.icio.us bookmarks, Facebook posts, Twitter posts, etc) and the lifestreaming application will combine all of your content into one stream.

Richard MacManus from ReadWriteWeb.com wrote a great post on how companies are trying to find a way to leverage lifestreaming to promote their brands.

To back up its case for brands using lifestreaming tools, Pheedo points to a recent Universal McCann report stating that content consumption outside of websites has increased 153% in the last 9 months. Overall, 53% of online users are consuming content outside of a publisher’s site - through the use of widgets, RSS readers, social networks and mobile devices.

These statistics indicate that as a company doing business online, if you are not engaging with your users outside your website, you are loosing out.

So, if you are not familiar with Lifestreaming and are not leveraging it for your business, here are some resources that will help you get started:

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