Social Media Benchmark Study
I am at BlogHer Business conference today and this morning we heard the results of the social media benchmark study that BlogHer conducted in conjunction with Compass Partners.
The study consisted of more than 6,000 women. 1,250 female Internet users were surveyed via a nationally representative panel, and 5,000 visitors to BlogHer’s network. The results?
* 36.2 million women actively participate in the blogsophere every week (15.1 publishing, 21.1 reading and commenting)? (Page 3 of report below)
* Women are so passionate about blogging that large percentages of women said they would give something up to keep the blogs they read and/or write:
- 55% would give up alcohol
- 50% would give up their PDAs
- 42% would give up their i-Pod
- 43% would give up reading the newspaper or magazines
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