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Adsence Advertising in your RSS Feeds

written by Nelly Yusupova
By: Nelly Yusupova
Posted: June 3, 2008
Topics: Marketing, Blogs, Business, Technology
Tags: , ,

A lot of bloggers who make money from advertising are trying to figure out a way on how to get people to come to their website to read their blog posts instead of reading them in their RSS readers.

One way to get that accomplished is to offer partial feeds in your RSS reader. If you employ this strategy, you have to make sure that the first part of the post is well written and grips the reader and will compel them to click the “read more” link in the RSS reader to finish reading your post on your website.

However, if you use Adsence advertising, next week you may have an option to make money from advertising without getting people to your site.

Google owned Feedburner has announced that starting next week they will be offering contextual advertising in RSS feeds, allowing you to monetize on your content in RSS readers.

For publishers who are not yet placing ads in their feeds, any publisher who meets the requirements to join the AdSense program will also be able to use AdSense for feeds. You will be able to manage your feed ad units directly from AdSense Setup tab, and track performance right on the AdSense Report tab. You can slice, dice, mix, or mash your tracking across feed units and content units, or keep them totally separate. You’re in control. You can still control the frequency and rules around when ads appear in your feeds, without having to mess with templates on your content management system.

To get started, you will need to sign up for AdSense if you haven’t already, and set up your AdSense channels for “placement targeting” in order to make sure that advertisers can target your syndicated content specifically.


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