Future of Web Design: crowdsourcing is community with a point
Jeff Howe, a contributing editor at Wired, and author of Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business defines crowdsourcing as
the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.
At the Future of Web Design Conference this week, Derek Powazek gave a great presentation about how to use and leverage “Crowdsourcingâ€.
Derek’s simple definition of crowdsourcing is â€community with a pointâ€. In his presentation, he gave us information and tips on how to manage the Wisdom of Crowds and what makes crowdsourcing work. Here is an overview:
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Marketing advice from successful entrepreneurs
OPEN from American Express launched “Inside the Entrepreneurial Mind” series, which offers marketing advice from successful entrepreneurs through a series of online videos.
Here’s is a list of some of the topics from the “The Business of Technology” forum
Web 2.0 Explained: Radical transparency
Your customers may be learning a lot about your business — and not just from you. From pricing comparisons to online reviews, Wired Magazine Senior Editor, Nick Thompson, describes the phenomenon of radical transparency — how it is changing the nature of information.
Protecting your brand online
How does Wikipedia - an online encyclopedia based on user-generated information - maintain credibility? Jimmy Wales lends his insight on maintaining your brand’s credibility in the digital age.
Web 2.0 Explained: Crowdsourcing
In today’s wired world, you can connect to a workforce of thousands, who are available 24 hours a day, and might even work for free. It’s not outsourcing, it’s “crowdsourcing.” Wired Magazine Senior Editor, Nick Thompson, provides examples of this emerging trend.
The key to viral marketing
Are your customers advocates for your brand? Sean Parker shares Facebook’s secrets to creating and spreading online communities.
The key to reaching your customers online
Facebook co-founder Sean Parker talks about the importance of “creating an experience” in order to engage with your customers online.
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