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On Monday March 5, the Webgrrls community gathered to talk about the different social media tools that people use and why. During the Twitter Chat, we explored and shared answers to the following questions:
Below are some highlights from the event with answers to the above questions
Storified by Nelly Yusupova· Tue, Mar 05 2013 20:03:27
During the Twitter Chat, we explored and shared answers to the following questions:
Below are some highlights from the event with answers to the above questions
All Webgrrls are eligible to receive a 30% discount to attend the event. Be sure to enter discount code: WEBGRRLS-30 when registering.
See you there!]]>
March is Women’s History Month, the theme is empowerment through education. As I started to consider what I knew about the role of women leaders throughout history, I decided to come up with a list of 75 inspirational female leaders through time, some of these are for fun others are truly admirable women …. Some I knew of, others I got to know while researching this list – ALL are fascinating and brave who have contributed to our history.
Please share this list with your friends, sisters and daughters – and come up with one of your own, the more we know about women, the more we are empowered with “her-story”.
Do you know another woman leader that I didn’t mention? please let me know in the comment section.
The Business Insider’s team kicked off the conference with the discussion on the current trends in mobile…the growth of smartphones and tablets, the platform wars, and how consumers are using mobile devices.
Last year the number of smartphones sold exceeded the number of PCs sold and the potential for growth in mobile is still enormous and in fact, we’re still early (835million SmartPhone users vs. 5.6billion DumbPhone users).
Simon Khalaf, President and CEO of Flurry showcased the current trends in mobile apps and talked about how mobile app businesses are disrupting industries, mobile app usage, and how app developers are monetizing mobile apps.
Mobile Apps are eating software and the world? View the Full Slide Deck.
Throughout the day, we heard from many companies and VCs in the mobile space. Here are some pearls of wisdom that I heard from some of the presenters.
(Instagram originally started out as a check-in app called Brbn)
Follow the #ignitionwest hashtag to see what other people tweeted at the event.
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Facebook announced, last week, that starting March 30, they are forcing all Facebook Business Page owners to convert to the new timeline format, which will completely eliminate the custom landing page option. In fact, a call to action on a Facebook business page will now be against Facebook’s terms and conditions! (see more details below) (Note: you can still use your custom tabs in your Facebook Page).
The cover image is the new representation of your brand on the Facebook page. The image dimensions are 850px x 315px. Unlike in the previous versions of Facebook page designs, this time around, Facebook has very strict guidelines against adding any marketing tactics and language on the cover image. Facebook’s policies state that cover photos cannot include:
Since this is the only visual representation of your brand on the business page, the design of this image is pretty important. To get your creativity juices flowing, check out these Facebook Timeline designs examples from SocialFresh & InspirationFeed. You can also check out the Webgrrls Facebook page
This is the image that gets shown next to each of your updates. You can use a logo or any image that is representative of your brand. We, at Webgrrls decided to highlight our business members in that area.
Choose an image that fits 180 x 180 pixels and also looks good when scaled down to a thumbnail size of 32 x 32 pixels.
The Page Tabs are now located toward the top of the page instead of the sidebar. This, along with the increase of the tab icon size (111px x 74 px), allows you to highlight & showcase your tabs where users can’t miss them. Use this space to showcase your calls to actions and create a clear graphic that shows what’s behind the tab. For the Webgrrls page, we have created 3 graphics with text describing the tabs and these tabs now serve as our ‘navigation’.
Follow these steps to assign an image icon to a tab,
You can also set the order of your tabs by dragging them into the location that you want. (Note: the Photos tab location can’t be changed).
Previously, page tabs were 520px wide, but with the new layout you have 810px of content area to use. You should now go back to all of the previously created page tabs and ensure that they work with the wider width.
Stories also got revamped. By hovering over individual stories, you can make them wider, hide them from your timeline (pencil icon), highlight them as important (star icon), or delete them. A great new feature is the ability to pin/anchor a specific story to the top of your timeline for up to 7 days. This means you can highlight specific posts with remarkable content, calls-to-action for your marketing offers, or events you want to feature. Pinning it to the top of your page will prevent the content from getting buried by more recent updates.
This is a brand new feature which allows you to send and receive private message to your page visitors allowing you to can handle your customer service issues directly on Facebook.
By default, the messages will be turned on. To turn off messaging capability, go to Admin Panel, and choose ‘Manage’ -> ‘Edit Page’ -> ‘Manage Permissions’ and uncheck the ‘Messages’ box.
This is another new feature that allows page owners to tell a story….your business’ biggest accomplishments, awards, product releases, etc. You can create a milestone through your status update box. In addition to title, location, date, and story, you can upload a 843 x 403 pixels image
This is a new interface that offers page admins an overview of what’s going on with a page. Charts, new notifications and “likes”, check-ins, and more. Everything involved with managing your page and creating ads can be done straight from the panel.
Please take advantage of the 25 days that you have to carefully plan and design your new Facebook Page so that when March 30th comes around, you are all ready to go.]]>
Last week during a conversation with a potential client, I was asked what aspect of my business I enjoyed the most – I didn’t hesitate a second and answered – COLLABORATION! Working together, as a team with the best people, who are subject matter experts in their fields can make for amazing, and sometimes unexpected results – and I find that fascinating and exhilarating. No doubt this has been an important part of my life, even during my EMBA program at Thunderbird, one of our mantras was “collaborate so you can graduate”.
In my business, ideas evolve and grow in COLLABORATION with our peers and subordinates – I have often worked with teams spread all over the globe, and the dynamic of collaboration can be real “magic” when everyone takes pride of ownership and responsibility. Being open to all ideas, and understanding that the next great one could come from a customer or a subordinate is really empowering. Unlike popular belief, however, working collaboratively doesn’t mean always playing nice and signing the same tune, it isn’t like group therapy – yeah, sometimes thing get messy when egos get in the way – this is when a strong and nurturing leader needs to step in and wrangle the cats errr… I mean team …
When I work with teams, our communication is open – unhindered by formality and “structure”. The point of this is to create an environment of mutual respect, where the interaction of diverse perspectives leads to an exchange of ideas leading to an an effective solution. This doesn’t mean that it is a “free for all”, there is always a clear leader, but the input of each member is valued equally. The leadership skills needed in a collaborative business environments are very different, somewhere between a kindergarten teacher and Margaret Thatcher, the goal is to guide the flow, and get the BEST out of each team member.
The distinct difference between collaborative groups and formal groups, is that collaborative groups function on the basis of shared power and management among peers, rather than an absolute directive from the top – think of it as managing horizontally rather than vertically.
And thanks to the world of online communication COLLABORATION has grown even more in certain industries – writers often work in a team with an Art Director, Animators with Producers, business strategist with writers, Engineers with art directors, Directors with Producers and clients…. not all located in the same place but technology makes it possible to do work smoothly in COLLABORATION.
To me, working COLLABORATIVELY is the only way to get the best ideas and results – collaborate to innovate – but this is NOT the way most business work today, and I wonder WHY?
The practice of COLLABORATION, which is so common for some businesses hasn’t gone mainstream, most traditional businesses never get “it”, and still allow their executives to engage in more territorial and competitive practices – these often lead to what I call sandbox “turf wars”…… unlike COLLABORATIVE leaders who share control and give credit for ideas, and who facilitate the process of problem solving through diplomacy – refer to my previous comment about Thatcher. COLLABORATION is not common, but what if it where?
Some companies like Mozilla, Linux, eBay, Google, Wikipedia, Facebook, Amazon, are structured around collaboration and team leadership that really works, so what makes for this difference in leadership?
Here are some of the top qualities of a collaborative leader:
Although author Howard Rheingold’s “Smart Mobs, the next social revolution” published this book over 10 years ago, his discussions about the “new era” for human development through collaborative interconnectivity is very relevant today – as we have recently witnessed grand changes such as the “Arab Spring” and the “Occupy Movement and the 2011 collaboration between scientist and gamers to solve a decade-long protein structure mystery that could help in developing a cure for AIDS.
Check out his Ted speech
Click here to view the embedded video.“The new power of collaboration”, where Rheingold discussed HOW the tools of human collaboration have evolved over time, and how new forms of collaboration will lead to new wealth.
I believe that with increasing global connectivity technology-enabled collaboration will continue to increase, and allow for the ability to work collaboratively across disciplines to resolve business and world wide problems. It’s time for traditional business cultures to catch on and move from a hierarchal leadership to more collaborative leadership.
I work in a creative business – the business of creativity to be exact, and I see how difficult it is for some business people and academics to understand HOW a creative approach can help a business grow. But in today’s business environment, I can’t imagine a thriving business that is not looking at their business in a creative way.
The subject of creativity in business has been on the forefront lately, discussed in business blogs and articles in serous publications. There is no question that the term “CREATIVE“ is getting some major traction, according to LinkedIn (based on 135 million professional profiles in several languages), in 2011 “CREATIVE” was the most overused buzz word on user profiles in the US, Canada, Australia, Germany, Netherlands, UK. But what the heck does it REALLY mean in business ?
Does this mean that executives should immerse themselves in afternoons of finger painting in order to find their inner creative mojo? (I am sure this wouldn’t hurt in the least). For the most part business people have been indoctrinated to draw inside the lines, and to ask them to reverse this way of doing things is quite radical, so how can you change this?.
In one of my favorite business books, Daniel H. Pink’s A Whole New Mind , Pink suggests, that the era of “left brain” dominance, and the Information Age that it engendered, are giving way to a new world in which “right brain” qualities-inventiveness, empathy, and meaning-predominate. But how do we make this change that Pink describes? How do we transition from the predominance of the left brain into the right brain?
Click here to view the embedded video.
There is no doubt, that we are experiencing a major departure from a time when there was a distinct separation between business and creativity, when there was little room for creativity in “serious” businesses, and creativity was something relegated to “free thinkers”. This change is evident as even more conservative companies like Hewlett-Packard, IBM, and Sears, are hiring creativity consultants in the hopes of helping to develop a culture where original ideas and innovation are stimulated. Thankfully, we are also seeing a great change in business schools, as they are starting to recognize the importance of creativity, and the role that it plays in fostering innovation and entrepreneurship.
There is no doubt that creativity is one of the most important ingredients for a successful startup. And it is also one of the most important success criteria for anybody involved in business leadership. Evidence of this can be seen in IBM’s survey of more than 1,500 Chief Executive Officers from 60 countries and 33 industries worldwide, who overwhelming stated their belief that creativity is the number one most important quality to successfully navigating an increasing complex world. But how does a business go about making this part of it’s culture?
In an effort to foster creativity and innovation, in the late 90’s we overused the term “Thinking outside the box” (I cringe when I hear this expression), this concept was meant to help develop creative thinking, among business people, and a creative way to look beyond what is tangible and present, and think beyond boundaries and envision POSSIBILITIES. There was a great deal of conversation about this concept, but few business people actually grasped the meaning of this, much less the implementation of what is learned when really “Thinking outside the box”.
I really believe that most people like knowing what is outside of the box, but few actually embrace it, and that could be because it means change, and most people are uncomfortable with that.
Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.
Creativity in business is not only about product innovation, but can help businesses create ways that help us work smarter and improve the quality of life, think about Apple, Google and Facebook. Let us not forget that true creativity spawned these companies, and they are helping to redefine our world.
I believe we are all creative, the expression varies, to me it is not second nature IT IS my nature. As a result, I probably developed more right-brain thinking skills and so, creativity and creative thinking are the way I think about everything from taking brushing my teeth to problem solving. But how can people who are not accustomed to thinking in a creative way, learn to do so?
It’s true that creativity can lead to innovation, but sometimes……. it just leads to doing something with no particular quantifiable results other than providing a great deal of personal satisfaction, in business, where ROI measures success, this can be unsettling. But the truth is you can’t force creativity or innovation in business, it has to be a part of the culture, and it has to be “native” to the people in the company – you can’t just make a shift to a creative culture happen over night.
One of the first systems I learned about that helps to give structure to the creative process is Julia Cameron’s “Artists Way”. It has tools for creative people, one of the most important is a daily ritual called “Morning Pages’. And even though this process was created for artists, I wholeheartedly encourage anyone to try it.
There is little mystery, like anything else, creativity takes practice, to become a music virtuous it takes practice, to become a great painter you must paint tirelessly…. so allow yourself the room to practice being creative – even if it means finger painting in your office when no one is looking!
A large income is the best recipe for happiness I ever heard of. ~ Jane Austen
This is a question that has been on my mind, because I have noticed a widening chasm between the happiness of the “haves, and those that have less”. People who are comfortable financially and are financially stable seem to be MUCH happier than those who are not, they seem unscathed from the stress of these difficult times. Is their money like an invisible shield that keeps unhappiness at bay?
As the middle class dwindles, and the overall happiness rating in the US drops, I wonder if happiness will be reserved for the 1% of our country OR will we be challenged as a society to redefine happiness?
There is no doubt that across the board a desire to be happy is prevalent in not just the US, but in our Western culture, and a happy life is very much the preferred life. People who are considered successful, have influence, economic power, stability and tend to be happy.
In a study conducted in Britain, by the Institute of Economic Affairs called “The Pursuit of Happiness”, determined a direct correlation between happiness levels and the amount of wealth a person has accumulated. The study goes as far as to say that CASH can make us happy – and that CASH, is the most important factor in a person’s happiness.
Another study conducted at Princeton, goes as far as to claim that the threshold in the US for happiness is a $75,000 household income (even in high-cost cities), the study analyzed information gathered from 450,000 responses to the Gallup-Healthways Well-Being Index (GHWBI).
Money is human happiness in the abstract; he, then, who is no longer capable of enjoying human happiness in the concrete devotes himself utterly to money.
~ Arthur Schopenhauer
In a study by LYUBOMIRSKY, KING, AND DIENER they actually evaluated the success of happy people, and concluded that happiness DOES lead to success. This makes total sense – who wants to deal with a miserable person with a gloomy outlook? I see this in sales all the time – people who are top performers in sales tend to be the happy ones.
In the past 100 years, our world has become increasingly focused on the correlation of success = money = happiness. Even the way we measure the success of a country is based on their economic well being, and although the tiny country of Bhuttan may have invented the term “Gross National Happiness”, the governments of major economies including France and Britain, are coming up with measurements that may revise the meaning of success to include other criteria. Some of these measurements are based on studies like the Compendium of OECD well-being indicators which is an attempt to evaluate “well being” in developed economies, and takes into account factors like health, education, political freedom, housing and safety. The study helps provide a better measurement for the quality of life, inequalities that may exist amongst certain segments of the population, and how to provide better policies.
Check out this interesting interactive index which allows you to compare countries and criteria from the newly published report How’s life? Measuring well-being
Click here to view the embedded video.
In the US, where we are consistently ranked poorly on work-life balance, there seems to be a move by companies to consider the well being and happiness at the work place – all in the name of increasing productivity of course. But I don’t know of any company that is doing anything significant in this regard, I did find a list of the 50 Happiest Companies for 2012, you will be surprised by some of the organizations on this list!
Of course, there are a few outliers like Zappos, Google, Facebook etc, but you don’t hear of any “happy employee” initiatives from major corporations. It is nice to think that one day there could be a Chief Wellness/Happiness Officer in the C Suite ….
I believe that being happy is in fact part of being successful, the road to true happiness is to focus on what makes you happy in the moment not on attaining it in the future. Living in the moment with an open and happy heart can open our minds to opportunities at work and in life to attain more of what we want. It’s recognizing and taking these opportunities that will lead to success.
The successful and happy ones dance lightly with life.
~ Jonathan Lockwood Huie