Wow, I guess technology literally changes every day! Two weeks ago I taught a workshop for NYC Webgrrls on the benefits of building Facebook Landing pages, bringing them the latest and greatest techniques of Social Media marketing. “Visitors who visit your page and land on a custom Welcome page are 47% more likely to Like your page”. Starting March 30, creating a landing page on Facebook will no longer be possible!
Facebook announced, last week, that starting March 30, they are forcing all Facebook Business Page owners to convert to the new timeline format, which will completely elim
Everyone seems to understand that it's important to have a "brand" as branding is the foundation on which your entire online marketing 'platform' is built. But more and more people are asking me: "How can I build a brand on the various Social Media platforms?".
Social Media is Nothing New
Before we dive into the tips, it's good to realize that Social Media is nothing new and we all have been doing it from the beginning of time...Social Media is about connecting with people. What has changed are the tools. The tools now allow us to make that human connection on a whole different level..
"Go home, take a paper bag, cut some eyeholes out of it. Put it over your head, get undressed and look at yourself in the mirror. Really evaluate where your strengths and weaknesses are. And be honest.” Mad Men, Joan Holloway
I am NOT talking about the oldest profession in the world here, (although I am sure that is a profession where there is pay parity for women). I am talking about sexual capital in the workplace, as defined by Catherine Hakim, a professor at the prestigious London School of Economics and author of "Erotic Capital: The Power of Attraction in the B
THINK, MAKE, CHECK...it is that simple and it is profoundly effective…great user experience can be achieved at start-up speed!
I recently attended a LUXi, the Lean User Experience Intensive facilitated by Lane Halley & Josh Seiden of LUXr. The 2-day, hands-on, workshop is designed to teach entrepreneurs how they can achieve "predictable, high-quality, high-velocity user experience outcomes" using Lean UX Principals and I am really excited to share what I learned.
The traditional user experience process is normally long and expensive and that makes it challenging for startups to get p
I was recently interviewed by Gwen Bell for the Unconventional Guide to the Social Web and one of the questions Gwen asked me was how I manage to get all the many things done that I have on my plate!
My answer....you have to develop great time management skills and stay disciplined about them...and you have to manage technology instead of it managing you.
One of the biggest problems of the social web is the ease with which one can lose track of time. We are having so much fun connecting with friends & colleagues on Twitter, Facebook, and other social networks that we end up not get
Sometimes when you need a marketing tool...you just have to build it yourself...I wanted to implement a way that our readers (who use twitter) could let their followers know when they were reading a great blog post on the Webgrrls International Blog...Webgrrls Wisdom.
So, I have recently created "Share on Twitter" functionality and link on the Webgrrls Wisdom blog and you can use this functionality too...for your blog and for extending your brand.
Here is how it works
When readers click on the "Share on Twitter" link after they are finished reading the post, the following twitter entry au
Today, I had the pleasure of hearing Tim Ferris, Author of the bestselling book The 4-Hour Workweek, speak at the Mediabistro Circus event. Tim shared his “secrets” on how he leveraged Social Media to create a global best seller product….book or otherwise.
Data is KING
Tim measures and tests EVERYTHING… He says “from wording to read time…test it all”…learning as much as you can about your user will help you serve your audience better and help you make more sound promotional decisions. Tim uses Crazyegg.com tool to figure out user click patterns on his sites.
Every time you read your email, you are likely to open an HTML email, one which includes links and images and the omnipresent â€œIf you wish to unsubscribe to this mailingâ€¦â€ directive at the bottom.
I occasionally delete these messages before my conscious brain even knows theyâ€™re there. But some HTML emails are stunningâ€”succinct, content-driven messages wrapped in beautifully designed boxes.Â And I read them. Some are from Fortune 500 companies, some are from small business entrepreneurs. All are trying to stand out in a crowded ecosystem.
Many of us woul
Last week, I installed a great Firefox extension, ColorZilla, and have been using it extensively because it saves me a lot of time.Â ColorZilla is a feature rich extension for web designers.Â Here are some of my favorite features:
Get a color reading of anything in your browser.
Easily copy RGB or Hexadecimal color you selected to any other application
Tweak the color you selected using the built in color palette browser.
Enlarge pages with zoom feature so it is easier for you to sample the color
Here are instructions on how to download, install, and use Colorzilla Firefox e
I have recently discovered Palette Grabber, a really neat Firefox extension for web designers that grabs all the colors used on a website and exports them to "color palette" file that can then be used in a wide range of image editing applications.Â Â This tool makes it really easy to see what color combinations work together and tweak them for your own designs.
Palette Grabber is a free download and works with any version of Firefox.Â Â It supports Photoshop, Flash, PaintShop Pro, GIMP, Adobe Fireworks, and Mac OS X Color Picker palette formats.
Here are instructions on how to do
We all know the name of a company or brand is important, but coming up with a winner is far from easy. Back in June, Nelly wrote a great post about Rules for Naming Your Startup, which outlines a checklist for validating whether you have a good name and lists possible pitfalls to avoid. So how do you come up with name candidates to run through this checklist?
Recently the group I'm in at work faced this challengeÂ because we needed to come up with a name for a new offering. When we were asked to submit ideas, I remember looking at the blank screen wondering how best to begin my brainstorm
Search engine optimization (SEO) is extremely important to any website or blog. The higher the search engines rank your website the more website traffic gets directed to your web site, which you will hopefully be able to convert into loyal users.
Although SEO can get quite complex, there are simple things you can do yourself to ensure that your business website ranks higher in search engines for specific keywords. The first thing you need to do is to define the keywords and phrases you want to optimize for.
1. Define Keywords
Use a keyword research tool such as Overture to find the best
I have recently conducted a Blogging Basics workshop for the NYC Webgrrls and a lot of people asked me how they would go about setting up an RSS feed for their blog. Below is a step by step tutorial for setting up your RSS feeds for Wordpress, Blogger, and Typepad blogging platforms.
If you are not familiar with what RSS feeds are and why you should use them, take a look at RSS 101 article published by FeedBurner.
In this tutorial, I'm going to show you how to integrate your feeds with FeedBurner, which will enhance your feed functionality by offering you the following features and more
Sifting through the mass amounts of articles I receive each day, I occasionally find some amazing little gems that can really help you learn new skills or improve your efficiency. Here I share 5 of my most recent finds. Enjoy them now or keep them in mind for future use.
Thank You Notes 101
Thank you notes are just as important in business as they are in your personal life. But when is it appropriate to send a thank you note? Should it be handwritten? What should you say? All these questions and more are answered in this informative post from thesimpledollar.com.
Crash Course on Photoshop