Everyone seems to understand that it's important to have a "brand" as branding is the foundation on which your entire online marketing 'platform' is built. But more and more people are asking me: "How can I build a brand on the various Social Media platforms?".
Social Media is Nothing New
Before we dive into the tips, it's good to realize that Social Media is nothing new and we all have been doing it from the beginning of time...Social Media is about connecting with people. What has changed are the tools. The tools now allow us to make that human connection on a whole different level..
THINK, MAKE, CHECK...it is that simple and it is profoundly effective…great user experience can be achieved at start-up speed!
I recently attended a LUXi, the Lean User Experience Intensive facilitated by Lane Halley & Josh Seiden of LUXr. The 2-day, hands-on, workshop is designed to teach entrepreneurs how they can achieve "predictable, high-quality, high-velocity user experience outcomes" using Lean UX Principals and I am really excited to share what I learned.
The traditional user experience process is normally long and expensive and that makes it challenging for startups to g
Last week, I installed a great browser extension, ColorZilla, and have been using it extensively because it saves me a lot of time. ColorZilla is a feature rich extension for web designers. Here are some of my favorite features:
Get a color reading of anything in your browser.
Easily copy RGB or Hexadecimal color you selected to any other application
Tweak the color you selected using the built in color palette browser.
Enlarge pages with zoom feature so it is easier for you to sample the color
Here are instructions on how to download, install, and use Colorzilla Firefox exten
I have recently discovered Palette Grabber, a really neat Firefox extension for web designers that grabs all the colors used on a website and exports them to "color palette" file that can then be used in a wide range of image editing applications.Â Â This tool makes it really easy to see what color combinations work together and tweak them for your own designs.
Palette Grabber is a free download and works with any version of Firefox.Â Â It supports Photoshop, Flash, PaintShop Pro, GIMP, Adobe Fireworks, and Mac OS X Color Picker palette formats.
Here are instructions on how to do
We all know the name of a company or brand is important, but coming up with a winner is far from easy. Back in June, Nelly wrote a great post about Rules for Naming Your Startup, which outlines a checklist for validating whether you have a good name and lists possible pitfalls to avoid. So how do you come up with name candidates to run through this checklist?
Recently the group I'm in at work faced this challengeÂ because we needed to come up with a name for a new offering. When we were asked to submit ideas, I remember looking at the blank screen wondering how best to begin my brainstorm
Search engine optimization (SEO) is extremely important to any website or blog. The higher the search engines rank your website the more website traffic gets directed to your web site, which you will hopefully be able to convert into loyal users.
Although SEO can get quite complex, there are simple things you can do yourself to ensure that your business website ranks higher in search engines for specific keywords. The first thing you need to do is to define the keywords and phrases you want to optimize for.
1. Define Keywords
Use a keyword research tool such as Overture to find the be
I have recently conducted a Blogging Basics workshop for the NYC Webgrrls and a lot of people asked me how they would go about setting up an RSS feed for their blog. Below is a step by step tutorial for setting up your RSS feeds for Wordpress, Blogger, and Typepad blogging platforms.
If you are not familiar with what RSS feeds are and why you should use them, take a look at RSS 101 article published by FeedBurner.
In this tutorial, I'm going to show you how to integrate your feeds with FeedBurner, which will enhance your feed functionality by offering you the following features and more
Sifting through the mass amounts of articles I receive each day, I occasionally find some amazing little gems that can really help you learn new skills or improve your efficiency. Here I share 5 of my most recent finds. Enjoy them now or keep them in mind for future use.
Thank You Notes 101
Thank you notes are just as important in business as they are in your personal life. But when is it appropriate to send a thank you note? Should it be handwritten? What should you say? All these questions and more are answered in this informative post from thesimpledollar.com.
Crash Course on Photoshop
Online video has exploded in the last year and more and more small businesses turn to video as a means to more effectively communicate with their customers.
There is a lot of information online about creating videos and it can certainly be overwhelming for a newbie to get started. Jim Kukral, video blogger and veteran Internet marketer, has prepared a one stop free guide that will tell you everything you need to do to make high-quality web videos.
So far Jim has covered the following topics:
Choosing a Camera
Sets & Lighting
Want to work faster, smarter & with style? Check out these 5 articles that reveal some tricks of the trade.
Email Spring Cleaning
If the IT department is constantly asking you to free up space in your Outlook account, you need this tool. Windows users can use the Outlook Attachment remover to detach documents currently attached to emails in your inbox and offload them to your hard drive. Even better, you can specify which document type and sizes.
Attention all SEM (Search Engine Marketing) workers
Want to get an idea of your competitors' link building strategy, understand what people
Looking for meaty, practical articles that will help to improve your work performance? These 5 links provide some amazing tips, tricks and tools.
Do Business with Style
Are you a small business owner that could use professional looking designs for your presentations, letterheads, invoices, or business cards? Microsoft has published a number of gorgeous templates for its Office 2007 package (older versions may also work for some of the designs). You can choose from 6 different designs and 9 customer colors to create a professional looking template that matches your companyâ€™s style. B
In his blog post yesterday, Michael Arrington of TechCrunch talked about email communication crisis and our ability as human beings to be able to respond to all the email that we receive. He said "The volume of communication requests for most people today are far, far beyond what they can handle. Few people today respond to every communication they receive. And an increasing number donâ€™t even claim to be able to read every communication they receive, let alone respond".
I am happy to report that I have zero unread email messages in my Inbox. Here is my method for managing my Inbox
No matter what email marketing company you use to send out your email newsletters, you have the ability to view the reports. Some are better than others, but the basic reporting statistics tell you how many users opened your newsletter, how many clicked on a link, how many emails bounced, etc.
Google Analytics allows you to go a step further by allowing you to:
See what links people use to get to your site
What they did once they are on the site
And by analyzing the reports, you can learn how you can enhance your visitor experience on your site
Here is how you can integrate Go
Taking a screen shot of information is no new task. We are often looking at web pages and want to share what we are looking at with our comments right on the page. Screen capturing and customizing your screen with your comments is a pretty long process and if you are on a PC, you will have to follow this process to capture and share your ideas (see instructions below). However, if you are on a Mac OS X, there is a better way...Skitch.
The Easier Way of capturing and sharing your images (Mac Only)
Skitch is a screen capture and sketching application for OS X. Theyâ€™ve been in privat