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Online Behavior of Digital Moms

Digital Moms 2009Razorfish and CafeMom recently teamed up to publish a two-part article that explores the online behaviors of mothers. It’s appropriately titled Digital Mom 2009.This thorough, 30+ page article examines what women with children are up to when they log on. It avoids generalizations and is full of hearty statistics. For example, here is their finding about how mothers with older children are more likely to use Web 2.0 features:

Digital moms of children 12 and older, versus moms with children under 12, are more likely to watch online video (40% vs. 34%), game (57% vs. 51%), read online consumer reviews (38% vs. 30%), and watch or listen to podcasts (13% vs. 9%); while moms of children younger than 12 are more likely to use social networks (67% vs. 62%).

Part 1 focuses on the online behaviors of this growing group. The article’s table of contents summarizes the key findings:

  • Digital moms are active users of Web 2.0 technologies.
  • Age does matter, both the mom’s age and the child’s.
  • Moms’ motivations for using emerging channels change as their children grow.
  • “Whom moms communicate with” is changing.
  • Moms may be moms, but they are also women with interests beyond parenting.
  • Digital Moms first learn about products via many channels.

Part 2 looks at how mothers use social networks to connect, find information, and express themselves online.

Read the full article: Digital Mom 2009


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Get Recognition for Your Site Through MCM Awards

written by Kristin Vincent
By: Kristin Vincent
Posted: January 14, 2009
Topics: Usability, Design, E-commerce, Technology
Tags: No Tags

MCM AwardsThink you have the world’s best website? Enter the MCM Awards from Multichannel Merchant and find out! We all work so hard to constantly improve our sites, so why not get a little recognition? You have until January 23, 2009 to enter. Each entry costs $275.

According to Multichannel Merchant, if your site is a finalist, you receive:

  • Inclusion of catalog and/or Website image in special MCM Awards display during the 2009 ACCM, May 4-7 in New Orleans.
  • Coverage in MULTICHANNEL MERCHANT magazine and on multichannelmerchant.com

And if your site is a winner, you receive:

  • Coverage in MULTICHANNEL MERCHANT’s September 2009 Awards issue, on mutlichannelmerchant.com, and in the ACCM Show Daily newsletter
  • A public relations packet including a press release, a personalized quote from MULTICHANNEL MERCHANT Editor-in-Chief Melissa Dowling, and an MCM Awards logo for use in promoting your company’s win

There’s even a payoff for those who don’t win. Everyone who enters receives comprehensive feedback and scoring from the judges on areas such as design, usability, copy, and ordering.

So what are you waiting for? Fill out an entry form and get your site noticed!


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Google Makes Peace with Book World, but What Does that Mean Going Forward?

Google Book Search Beta logoThis week the battle around Google’s alleged copyright infringement took a giant leap though it’s hard to stay whether it was a leap forward or backward and for which side. Google was sued by publishers and authors after the company started taking their copyrighted books from libraries and scanning them.

The project started out as a research project called Google Print but has since morphed into Google Book Search. As you would expect, many librarians and readers (content consumers) were for the project, but publishers and authors (content producers) were against it.

On Tuesday, Google, The Authors Guild, and the Association of American Publishers (AAP) reached a settlement to the tune of $125 million, which allows the online giant to sell out of print books. Basically Google agreed to scare the wealth and pay royalties as they make money off the scanned content. However, the settlement did not tackle the issue of copyright. No one is yet answering “Is this legal?” They’re merely starting to answer “Who makes money and how?”

Regardless of what you think about book scanning and digitizing libraries, the fact that it is happening means that way we access and interact with books is about to radically change. Like with Napster and the music world, courts can declare digital file sharing illegal (to reiterate, this has not yet been settled for books), but once the digital copies are out there, people with use and share them and do all sorts of new and interesting things with them. Just think of all the amazing possibilities for searching, tagging, rearranging, annotating, and sharing texts that were once available only in hard copy

Google isn’t the only one trying to digitize books. My alma mater Carnegie Mellon partnered with Zhejiang University in China and the Indian Institute of Science in India for the Million Book Project. The goal was to have a million digital books by 2007, but by the end of last year they had far exceeded that goal and reached 1.5 million. That project didn’t cause the same uproar though because the organizations involved were doing it in the name of research and not commerce. This online digital library was always intended to be free. The universities want to create an enormous corpus to conduct research to improve machine translation, strengthen search algorithms, bolster machine image processing, and optimize storage formats. The libraries who partnered with them are looking for ways to distribute and preserve content.

As someone who strongly supports research in library science, I think that sounds good. But as someone who works for a big bookseller (Barnes & Noble.com), I wonder what these changes will mean for the industry. Anyone doing business in this space has to start moving now to prepare for the inevitable changes.

Sherwin Siy, a Staff Attorney and Director of the Global Knowledge Initiative at Public Knowledge, wrote a great article this week explaining what the settlement did and didn’t cover. In his article Google Book Search Lawsuit Settled, Fair Use Questions Remain, he wrote:

There’s a lot to be debated in this settlement (and it should be noted that this is the agreement that the parties in the suit have agreed to–it still needs to be approved by the court), but let’s first note what it doesn’t do: make a determination as to what is or isn’t fair use. This does mean that the financial and legal might of Google is no longer going to be aligned with libraries and archives that may wish to provide digital services that are technologically similar to Google’s efforts. This will mean that further fair use fights for digital libraries start closer to square one than they would have otherwise.


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Webgrrls’ Finds: Tips, tricks to work faster, smarter & with style

Sifting through the mass amounts of articles I receive each day, I occasionally find some amazing little gems that can really help you learn new skills or improve your efficiency. Here I share 5 of my most recent finds. Enjoy them now or keep them in mind for future use.

Thank You Notes 101
Thank you notes are just as important in business as they are in your personal life. But when is it appropriate to send a thank you note? Should it be handwritten? What should you say? All these questions and more are answered in this informative post from thesimpledollar.com.

Crash Course on Photoshop
Got 5 minutes? Then you have enough time to learn 101 Photoshop tips. dekePod has produced an amazing 5 minute Photoshop tutorial video that highlights some very useful skills, from shortcuts to advice on what tools to avoid.

Firefox – Enough Said
If you haven’t downloaded Firefox 3, or heaven-forbid, never even tried Firefox, what are you waiting for? This browser is a web worker’s dream – completely customizable with tons of killer add-ons. Mashable has created a list of 30 of the best extensions that will really make your life easier. And for yet another reason to convert, check out this Small Business Trends article that lists 3 SEO tools, 2 of which are Firefox add-ons.

Who doesn’t love free software?
There are tons of programs on the market that can fulfill the same needs as their pricey counterparts. But does the old adage “you get what you pay for” hold true in this case? Not according to this USA Today article that lists 10 free alternatives to some very well known programs, including Outlook, Photoshop, Dreamweaver & Quickbooks.

Website Design Help
For those of you working with website design, you may find these 4 free tools very helpful. Each of them allows you to experiment with the blog or website’s look and feel until you find one that fits the bill.


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11 Tips for Closing Online Sales

ATG logoEven if you rise to the top of natural search through SEO, get viral traffic from community sites, or earn customers through brand loyalty, you still face the daunting task of converting those visitors into sales. ATG recently published an article called “Eleven Ways to Close More Online Sales” that outlines strategies for building relationships with customers while shopping that eventually lead to a higher rate of conversion. Here’s a recap:

  1. Begin with the right mindset: Serving your customers better. Focus on meeting your customers’ needs, not your company’s objectives.
  2. Recognize that an idle shopping cart may not be an abandoned one. Many customers (they claim up to 50% of purchasers) add items to the cart, abandon, but then return to finish the purchase an hour or more later.
  3. Re-engage idle shoppers with email. Their research showed that emailing customers who had abandoned checkout was three times more effective at converting people than mass-market email campaigns.
  4. Make the cart work better for shoppers. Make sure your checkout process is as few clicks and pages as possible, and be sure to include helpful information like product photos.
  5. Let the cart do the selling. Present conditional merchandising during checkout to encourage additional purchases (for example, free shipping with a minimum purchase amount).
  6. Use alternative shopping carts. These can be wish lists or social shopping lists.
  7. Use the human touch to close web sales. Because nearly 30% of online sales come from customers who want to speak with someone before completing the purchase, customer service phone numbers are key.
  8. Simplify your checkout process. Ensure your back-end technology is causing a clunky front-end experience.
  9. Cross-sell and up-sell during checkout. You can promote other items that customer previously viewed or related items that similar shoppers have bought.
  10. Accept additional forms of payment to reach new customers. In addition to accepting typical methods like credit cards, consider adding newer forms like PayPal or Bill Me Later.
  11. Test constantly to discover what works best with your own customers. As a usability professional who has worked on checkout processes, I can’t agree with this statement enough: “Sometimes small, unexpected tweaks can result in significant improvements in conversion rates.”

You can download the full article by signing up for a free ATG account. (If you register, they automatically sign you up for their mailing list.)


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