Wow, I guess technology literally changes every day! Two weeks ago I taught a workshop for NYC Webgrrls on the benefits of building Facebook Landing pages, bringing them the latest and greatest techniques of Social Media marketing. “Visitors who visit your page and land on a custom Welcome page are 47% more likely to Like your page”. Starting March 30, creating a landing page on Facebook will no longer be possible!
Facebook announced, last week, that starting March 30, they are forcing all Facebook Business Page owners to convert to the new timeline format, which will completely elim
In that weird time between Christmas and the start of the next year, I love reviewing the year. My 2011 has been quite remarkable, I accomplished many goals and ticked off a few things on my bucket list, including graduating from Thunderbird in Europe, attending Sundance, visiting India and Germany - and overall, just had a wonderful time of travel, friends, and family throughout.
Now it's time to read the Top and Best of lists for the year, and as 2011 winds to an end, and we start to get a peek at 2012, it’s time to review what 2011 brought us.... and some of the lists it has spawned.
THINK, MAKE, CHECK...it is that simple and it is profoundly effective…great user experience can be achieved at start-up speed!
I recently attended a LUXi, the Lean User Experience Intensive facilitated by Lane Halley & Josh Seiden of LUXr. The 2-day, hands-on, workshop is designed to teach entrepreneurs how they can achieve "predictable, high-quality, high-velocity user experience outcomes" using Lean UX Principals and I am really excited to share what I learned.
The traditional user experience process is normally long and expensive and that makes it challenging for startups to get p
Mentors & Motivators is a series of blog posts interviewing some women who are accomplishing some amazing things with the hope that their stories will encourage, inspire, and motivate you in your career, business, or personal life.
Meet Nina Walia. Nina is a Creative Strategist and Producer of Engaging Cross-Platform Experiences. She has overseen interaction design and content development of websites and games for the Webby-award winning pbskids.org since 2004.
Never let someone else tell you that you don’t belong at the table – most of all yourself. Remember how cruci
Web 2.0 brought with it the explosion of rich internet applications that work over the web and allow users to not just read content but interact with applications. As users use our web applications, and with so many options out there, I believe that the User Interface of your application is the difference between user adoption....and ultimately success and failure. As a web 2.0 company you are now forced to create simple and elegant solutions that create the shortest paths from start to finish for your application tasks.
Whether you are a designer, developer, writer, marketer, you need
Web designers & developers are constantly searching to find the best practices for guiding the user through completing a specific action or task on a website. And as more and more complex applications come online, and there is more and more user interaction with those applications, the problem to present information in a meaningful way for the user to interact with in those applications, becomes increasingly difficult.
But designers no longer have to work in a vacuum to figure out the solutions. They can now leverage all of the expertise, user behavior analysis, and best practices of th
I’m sure quite of few of you are already in book clubs, but I wanted to recommend one you might want to consider. In your current book club, you probably get together with your friends every so often as an excuse to drink wine while chatting about the plot and characters. But what if you had that same experience except you discussed professional books? Check out a new site the organizes book clubs for user experience professionals.
I work in online user experience for Barnes & Noble, so this is right up my alley. Plus, I’m always hesitant to join book clubs with friends because I
Online gaming is huge. I tried to find out just how huge is huge, but I had a hard time getting up-to-date statistics. According to an article on BNET about online gaming statistics, 200 million people were playing online games in August of 2007. Most of those people were playing action/adventure/roll-playing games, puzzles, and sports.
But with so many companies climbing on board to produce games, many end up with sub-par user experiences. Mark Hurst of Creative Good started a list of games with great user experiences. It’s a lengthy list of games ranging from 2005 to present. He has eve
In today’s world, it’s hard to take time out of work and life to attend conferences. And in today’s economy, many of us are opting to save the money needed to attend these conferences. But for anyone who missed the 10th Anniversary IA Summit that was held in Memphis, TN on March 20 through 22, you can still catch some of the sessions online.
Several of the staff at Boxes and Arrows captured many of the main sessions and posted them on their site. As of now, they seem to have posted everything except Days 2 and 3. But they have a message up saying that more sessions should be rolling i
Two weeks ago, I had the pleasure of attending the SXSW Interactive conference in Austin, TX. My colleagues and past attendees told me it was a “must attend” event and I have to tell you that it was great fun, exciting, inspiring and, of course, productive. Full disclosure - Webgrrls International was a media sponsor for the event
The SXWSi team put together an amazingly well organized and coordinated conference featuring five days of thoughtful and thought provoking sessions, amazing people to meet and really fun parties. According to the SXSW team, “the event celebrates th
We all want to grow and expand our brands, but a recent move by Tropicana reminds us why we need to make the shift slowly so we’re still recognizable to customers. Along with many others, I recently was perplexed by Tropicana’s new packaging.
A few weeks ago, I was heading to a friend’s house for brunch. I had been asked to pick up orange juice, and the host specifically requested Tropicana. I popped into my neighborhood grocery store and wandered to the OJ section, but I couldn’t find the Tropicana. After scanning the refrigerator shelves, I noticed a Tropicana bottle that said “
All of us who design web pages are constantly making educated guesses about where our users' eyes travel on the page. We give visual cues with design elements to try to lure people's eyes to certain areas of the screen. Ideally we'd all run our pages through a round of thorough user testing, complete with eye tracking, before publishing anything, but that's often not realistic.
Last week Google released results from a recent eye tracking study. If we can't do the studies ourselves, at least we can follow other studies and glean ideas for the best approach.
According to Google's blog:
As I was sifting through my daily online reading list, I found a great list of resources for web designers and wanted to share them with you.
Adobe Illustrator Tutorials & Resources
Find an assortment of free top-notch tutorials, brushes, patterns, tips and .EPS files that you can use to learn more about Adobe Illustrator.
Free Web Apps for Designers
When it comes to design, thereâ€™s a plethora of free web-based tools to help you accomplish tasks such as color palette selection, creating unique fonts, editing images, and testing typography.Â Check out a great assortment of des
Think you have the world's best website? Enter the MCM Awards from Multichannel Merchant and find out! We all work so hard to constantly improve our sites, so why not get a little recognition? You have until January 23, 2009 to enter. Each entry costs $275.
According to Multichannel Merchant, if your site is a finalist, you receive:
Inclusion of catalog and/or Website image in special MCM Awards display during the 2009 ACCM, May 4-7 in New Orleans.
Coverage in MULTICHANNEL MERCHANT magazine and on multichannelmerchant.com
And if your site is a winner, you receive:
Coverage in M