Search engine optimization (SEO) is extremely important to any website or blog. The higher the search engines rank your website the more website traffic gets directed to your web site, which you will hopefully be able to convert into loyal users.
Although SEO can get quite complex, there are simple things you can do yourself to ensure that your business website ranks higher in search engines for specific keywords. The first thing you need to do is to define the keywords and phrases you want to optimize for.
1. Define Keywords
Use a keyword research tool such as Overture to find the be
I spoke at the Blogging '08 Conference today at the How We Communicate: FAQs for Beginning Bloggers panel with Melanie Nelson, Michele Mitchell and Shazia Mistry. We had a great turnout of bloggers who wanted to learn more about blogging and how to blog more effectively.
We each covered the top four blogging basics topics:
Basic Infrastructure & Design
Basic Blog Etiquette
Bloggy Bling: Widgets & Plugins.
Then we broke up into groups to let users ask us specific blog platform questions.
We all put together a Resource Document with lots of helpful links. Downl
I have recently conducted a Blogging Basics workshop for the NYC Webgrrls and a lot of people asked me how they would go about setting up an RSS feed for their blog. Below is a step by step tutorial for setting up your RSS feeds for Wordpress, Blogger, and Typepad blogging platforms.
If you are not familiar with what RSS feeds are and why you should use them, take a look at RSS 101 article published by FeedBurner.
In this tutorial, I'm going to show you how to integrate your feeds with FeedBurner, which will enhance your feed functionality by offering you the following features and more
Sifting through the mass amounts of articles I receive each day, I occasionally find some amazing little gems that can really help you learn new skills or improve your efficiency. Here I share 5 of my most recent finds. Enjoy them now or keep them in mind for future use.
Thank You Notes 101
Thank you notes are just as important in business as they are in your personal life. But when is it appropriate to send a thank you note? Should it be handwritten? What should you say? All these questions and more are answered in this informative post from thesimpledollar.com.
Crash Course on Photoshop
If your company is still not leveraging Social Media to communicate more effectively with your customers, you are missing out on a huge opportunity.
To help you get started, check out a great post on How to Develop a Social Media Plan for Your Business in 5 Steps.
Online video has exploded in the last year and more and more small businesses turn to video as a means to more effectively communicate with their customers.
There is a lot of information online about creating videos and it can certainly be overwhelming for a newbie to get started. Jim Kukral, video blogger and veteran Internet marketer, has prepared a one stop free guide that will tell you everything you need to do to make high-quality web videos.
So far Jim has covered the following topics:
Choosing a Camera
Sets & Lighting
If your job is to interview people, either for a podcast, videocast, article or blog, or even to interview someone for a job, you know how hard it is to get the information out of your subject in a free flow and conversational manner. Tom Clifford, an award-winning filmmaker, suggests 22 interviewing tips and questions that you can use to enhance your interviews. I love these tips and will surely use when I conduct my next interview! (Tom's website was very slow to load, so I included all of the tips below. If you are interested in reading more of his articles, go to: directortom.com)
With so many web sites out there, how can your make yours stand out? One way is by adding voice to your website.
A human voice adds a personal touch to your website and allows you to connect to your customer and build trust faster. Also, according to mywebsitetalks.com, "The human voice has overwhelming sales appeal, twice as much selling power as simple text."
Where to Add Your Voice
Homepage - As soon as someone enters your website, you can welcome them and direct them to an action....i.e. subscribe to our newsletter, try our new product, get a free sample.
Is your Wordpress blog getting too big and slow? Then you must download and install the Super Cache plug-in which is said to improve Wordpress performance by at least two times over WP-Cache.
What is an Application Cache?
An application caching mechanism is a way to store data that requires a lot of processor time or other server resources in memory. This is done by programmers to improve performance of the application. Because the server does not have to recreate the information every time users request it the application, in this case Wordpress, responds faster and delivers the content
There are a number of ways to keep up to date with the latest blog posts on Webgrrls.com. You can subscribe to RSS feeds via an aggregator or via email.
What is RSS?
RSS is a technology that is being used by web users to keep track of their favorite websites. RSS stands for â€˜Really Simple Syndicationâ€™. Many people describe it as a "news feed" that you subscribe to. When you subscirbe to an RSS feed, you basically tell the RSS Reader to let you know every time the website you subscribed to is updated.
How to Use RSS
The first thing you need to do is Get an RSS Reader. There a