Everyone seems to understand that it's important to have a "brand" as branding is the foundation on which your entire online marketing 'platform' is built. But more and more people are asking me: "How can I build a brand on the various Social Media platforms?".
Social Media is Nothing New
Before we dive into the tips, it's good to realize that Social Media is nothing new and we all have been doing it from the beginning of time...Social Media is about connecting with people. What has changed are the tools. The tools now allow us to make that human connection on a whole different level..
Drive more traffic, increase content consumption, and encourage user participation…Gamification has become a most exciting mainstream technique that marketers rely on.
Gamification is the process of using game thinking and mechanics to engage audiences and solve problems.
Game dynamics are now entering every aspect of daily life. Good games take players (aka customers) on a journey. Early Gamification techniques only involved adding simple game mechanics like points, badges and leader boards to websites and apps. But, what I discovered at the Gamification Summit in NYC, an incredible 2 day
Remembering that you are going to die is the best way I know to avoid the trap of thinking that you have something to lose ~ Steve Jobs
In tribute of Steve Jobs, I wanted to highlight one of my all time favorite videos of Steve Jobs, where he urges graduates to pursue their dreams and see the opportunities in life's setbacks -- including death itself.
Transcript of Steve Jobs' inspirational commencement address:
THINK, MAKE, CHECK...it is that simple and it is profoundly effective…great user experience can be achieved at start-up speed!
I recently attended a LUXi, the Lean User Experience Intensive facilitated by Lane Halley & Josh Seiden of LUXr. The 2-day, hands-on, workshop is designed to teach entrepreneurs how they can achieve "predictable, high-quality, high-velocity user experience outcomes" using Lean UX Principals and I am really excited to share what I learned.
The traditional user experience process is normally long and expensive and that makes it challenging for startups to g
Last week, I installed a great browser extension, ColorZilla, and have been using it extensively because it saves me a lot of time. ColorZilla is a feature rich extension for web designers. Here are some of my favorite features:
Get a color reading of anything in your browser.
Easily copy RGB or Hexadecimal color you selected to any other application
Tweak the color you selected using the built in color palette browser.
Enlarge pages with zoom feature so it is easier for you to sample the color
Here are instructions on how to download, install, and use Colorzilla Firefox exten
Unless you are one of those people who uses flowcharting software on a regular basis, it is hard to justify spending money on Visio, SmartDraw, or CorelDraw. So I set out to find some free flowcharting software alternatives.
Gliffy is a free web-based diagram editor. It has been referred to as the online visio killer. Gliffy is a great tool that makes it easy to create, share, and collaborate on a wide range of diagrams.
You will need to register to begin drawing and must have a Flash plug-in installed in your browser.
draw.io is online diagram software / flowchart make
I recently wrote a post on do it yourself search engine optimization and have received some questions from the readers about the process of picking keyword for your website or blog that you can then use to optimize your web pages. Picking the right keywords is important because they will essentially be the traffic drivers to your website or blog.
When determining what your keywords should be, you need to ask yourself "If I were a person looking for my product or service what keywords would I use to search for them?".
Start with creating a list of keywords that are relevant to your we
I have recently discovered Palette Grabber, a really neat Firefox extension for web designers that grabs all the colors used on a website and exports them to "color palette" file that can then be used in a wide range of image editing applications.Â Â This tool makes it really easy to see what color combinations work together and tweak them for your own designs.
Palette Grabber is a free download and works with any version of Firefox.Â Â It supports Photoshop, Flash, PaintShop Pro, GIMP, Adobe Fireworks, and Mac OS X Color Picker palette formats.
Here are instructions on how to do
Search engine optimization (SEO) is extremely important to any website or blog. The higher the search engines rank your website the more website traffic gets directed to your web site, which you will hopefully be able to convert into loyal users.
Although SEO can get quite complex, there are simple things you can do yourself to ensure that your business website ranks higher in search engines for specific keywords. The first thing you need to do is to define the keywords and phrases you want to optimize for.
1. Define Keywords
Use a keyword research tool such as Overture to find the be
I spoke at the Blogging '08 Conference today at the How We Communicate: FAQs for Beginning Bloggers panel with Melanie Nelson, Michele Mitchell and Shazia Mistry. We had a great turnout of bloggers who wanted to learn more about blogging and how to blog more effectively.
We each covered the top four blogging basics topics:
Basic Infrastructure & Design
Basic Blog Etiquette
Bloggy Bling: Widgets & Plugins.
Then we broke up into groups to let users ask us specific blog platform questions.
We all put together a Resource Document with lots of helpful links. Downl
I have recently conducted a Blogging Basics workshop for the NYC Webgrrls and a lot of people asked me how they would go about setting up an RSS feed for their blog. Below is a step by step tutorial for setting up your RSS feeds for Wordpress, Blogger, and Typepad blogging platforms.
If you are not familiar with what RSS feeds are and why you should use them, take a look at RSS 101 article published by FeedBurner.
In this tutorial, I'm going to show you how to integrate your feeds with FeedBurner, which will enhance your feed functionality by offering you the following features and more
If your company is still not leveraging Social Media to communicate more effectively with your customers, you are missing out on a huge opportunity.
To help you get started, check out a great post on How to Develop a Social Media Plan for Your Business in 5 Steps.
Online video has exploded in the last year and more and more small businesses turn to video as a means to more effectively communicate with their customers.
There is a lot of information online about creating videos and it can certainly be overwhelming for a newbie to get started. Jim Kukral, video blogger and veteran Internet marketer, has prepared a one stop free guide that will tell you everything you need to do to make high-quality web videos.
So far Jim has covered the following topics:
Choosing a Camera
Sets & Lighting
A good company name can impact how easily people remember you. That instant identification and recognition with your company name comes easier as your company develops a branding presence both online and offline. But as a startup, you can help build the instant branding connection by coming up with a great name that people can say, remember, and spell.
At Webgrrls, we made a naming mistake. Back in 1995 when we were trying to come up with a name that reflected the fun personality behind the company, we came up with webgrrls.com (web women was too boring and webgirls sounded too young).