NYEBN Presentation: Tips for Using Twitter more Effectively
On March 3, 2010, I presented at NY Entrepreneurs Business Network (NYEBN) group on Using Twitter more effectively. I talked about keys elements to Twitter success for businesses and brands and some practical steps to achieve the success that you are after.
You can download my power point presentation below (click on menu in the bottom left corner and select Download Presentation option).
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BlogWorld Presentation: Social Media Marketing for Small Business
Yesterday, I presented at BlogWorld Expo ‘09 on Social Media Marketing for Small Business. I talked about keys elements to social media success for businesses and brands and some practical steps to achieve the success that you are after.
You can download my power point presentation below (click on menu in the bottom left corner and select Download Presentation option).
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Eleven Years of Google
When I found out that Google just celebrated its 11th birthday last weekend, I couldn’t help but think about how integral it has been to my Internet experience, and the experiences of countless of other users all over the world. I find myself using Google as my main online search site whenever I want to find something fast, and I am always amazed how much more extensive and precise the results of my web searches are compared to those performed on other sites. It is believed to be the most visited site on Earth, which should come to no surprise to anyone. Even the word Google is a household name because it is unique and easy to remember.
I use Google News when I am looking for the latest headlines, Blogger when writing for two different blogs, and Google Earth when I am interested in determining what the surroundings of any location in the world are. I also use Google Maps when figuring out driving directions, but this function alone has been problematic for me in the past, because I must admit I have gotten incorrect directions from it. As a safety and when I have time to look up directions, I check at least one other site to compare the routes and determine which I will trust and follow more. I am also a big fan of Picasa when sending and storing photographs to friends and family, which alleviates the fear of losing images forever if my computer or laptop crashes and I haven’t backed up all my data. I am avoiding the latter, just in case.
Looking back at the good, the bad, and everything in between, I have to admit that the Internet has been a very interesting place since Google was conceived and launched to an unsuspecting public. The online experience would be a very different place if it never existed, and that would not have been a good thing.
Google has been an integral part of my Internet experience, and as a search engine it is the closest thing to perfection I have seen on the Internet. If the company keeps doing what it is doing while striving to innovate and improve all of its services and programs, Google will continue to be on top for years to come.
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Too Much Information on the Internet
We all know someone or at least have heard about people who put too much of their personal information on the Internet. There have been numerous reports of people who are fired or refused jobs because potential employers find objectionable images or other details about them on their FaceBook or MySpace pages. I have always been conscious of keeping my personal information to a minimum in the public view. For example, when someone searches my name on the Internet, they only find some articles I have written and some of the social networking sites I have accounts with. My address is no where to be found; if I am required to identify my location, the information is as general as I can make it.
Many of the following tips are common sense, but I think they are worth mentioning.
· In addition to your address, try not to put your phone number out there too. This obviously doesn’t apply to small business owners who want to promote their businesses. Still, e-mail addresses are ideal because you can always adjust your spam filter and block addresses if needed.
· Setting your relationship status on FaceBook or MySpace to anything you want isn’t a problem, unless this information is something you don’t want other people in your life to find out about. If you are in an “open relationship” and one of the people in it are not aware of this, you may not want to publicize this. If you have the option to set your social networking sites to a private setting (accessible to friends only or completely private) then do so.
· As mentioned earlier, any objectionable images of you (or those which can be construed as objectionable) should be taken down from public view, or placed on more private pages. Remember, even if you think your grandmother will never see the crazy vacation pictures you posted a year ago, I wouldn’t take the risk. After all, someone else could always print out them out or show them to her on their computer or cell phone.
Just be careful when you are on the Internet. The virtual space may seem imaginary because we cannot stand in it or experience it on a tangible level, but it is very real…and it can backfire on us if we are not cautious.
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Online Journalism: It’s All Been Said Before
It isn’t news that most of us get our news via the Internet these days. If you have a computer with online access, it is much easier to find the latest news on national and other news sites that are far too numerous to mention. My father still gets the Wall Street Journal seven days a week, but when I am home I hardly (if ever) look at it. It is just easier to go online and find the latest news. What makes it so much more popular is that news is constantly being posted and updated every hour, if not every minute. Just refresh the Google News page and you can often see new stories listed ahead of the one you were just looking at.
But the idea that there is “too much of a good thing” does apply to the bounty of free, online journalism. The constant need to put the latest news on the Internet can affect the quality of the writing or ignore the credibility of the sources used. Many news sites (alternative, national, and international) have reputable journalists providing content, but there are those other sites that have questionable contributors with dubious writing and editing skills. I have seen a quite a few spelling, grammatical and even factual errors when reading articles online, but these can easily be corrected; once an article is published in a traditional newspaper or magazine, any errors are there to stay.
Last year I attended a conference on the future of micro-blogging and online news sites as a whole and was surprised to find that many of the attendees where in the advertising industry. Obviously, the tensions in the room were high; I almost expected a screaming match between one of the panelists and an advertising executive in the audience. The general consensus of the panelists was that a new advertising model must be developed to adapt to the rapidly growing online journalism industry. Journalists, editors, graphic designers, photographers, and all others that contribute to online content should be paid, and I also believe that traditional advertising methods must change. When one disgruntled audience member suggested charging visitors to online news sites a small fee, many others balked at the notion. I just don’t see it happening; what I do know is that the “powers that be” have to think of something. Online journalism is here to stay; and no one wants to pay for it.
What are your thoughts on the online journalism and its future?
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