Facebook announced, last week, that starting March 30, they are forcing all Facebook Business Page owners to convert to the new timeline format, which will completely eliminate the custom landing page option. In fact, a call to action on a Facebook business page will now be against Facebook’s terms and conditions! (see more details below)  (Note: you can still use your custom tabs in your Facebook Page).

New Facebook Page Layout:

(click to enlarge)

Cover Image

The cover image is the new representation of your brand on the Facebook page. The image dimensions are 850px x 315px. Unlike in the previous versions of Facebook page designs, this time around, Facebook has very strict guidelines against adding any marketing tactics and language on the cover image. Facebook’s policies state that cover photos cannot include:

• Price or purchase information, such as “40% off” or “Download it at our website.”
• Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
• References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
• Calls-to-action, such as “Get it now” or “Tell your friends.”
• Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. 

Since this is the only visual representation of your brand on the business page, the design of this image is pretty important.  To get your creativity juices flowing, check out these Facebook Timeline designs examples from SocialFresh & InspirationFeed.  You can also check out the Webgrrls Facebook page
 

Profile Picture

This is the image that gets shown next to each of your updates. You can use a logo or any image that is representative of your brand.  We, at Webgrrls decided to highlight our business members in that area.

Choose an image that fits 180 x 180 pixels and also looks good when scaled down to a thumbnail size of 32 x 32 pixels. 

Larger Page Tab Icons

The Page Tabs are now located toward the top of the page instead of the sidebar.  This, along with the increase of the tab icon size (111px x 74 px), allows you to highlight & showcase your tabs where users can’t miss them. Use this space to showcase your calls to actions and create a clear graphic that shows what’s behind the tab. For the Webgrrls page, we have created 3 graphics with text describing the tabs and these tabs now serve as our ‘navigation’.

Follow these steps to assign an image icon to a tab,

You can also set the order of your tabs by dragging them into the location that you want. (Note: the Photos tab location can’t be changed).

Larger, wider page tabs.  

Previously, page tabs were 520px wide, but with the new layout you have 810px of content area to use.  You should now go back to all of the previously created page tabs and ensure that they work with the wider width.

Stories – Star, Hide, or Pin 

Stories also got revamped. By hovering over individual stories, you can make them wider, hide them from your timeline (pencil icon), highlight them as important (star icon), or delete them. A great new feature is the ability to pin/anchor a specific story to the top of your timeline for up to 7 days. This means you can highlight specific posts with remarkable content, calls-to-action for your marketing offers, or events you want to feature. Pinning it to the top of your page will prevent the content from getting buried by more recent updates.

Messages 

This is a brand new feature which allows you to send and receive private message to your page visitors allowing you to can handle your customer service issues directly on Facebook.  

By default, the messages will be turned on.  To turn off messaging capability, go to Admin Panel, and choose ’Manage’ -> ‘Edit Page’ -> ‘Manage Permissions’ and uncheck the ‘Messages’ box.

Milestones

This is another new feature that allows page owners to tell a story….your business’ biggest accomplishments, awards, product releases, etc.  You can create a milestone through your status update box.  In addition to title, location, date, and story, you can upload a 843 x 403 pixels image 

Admin Panel

This is a new interface that offers page admins an overview of what’s going on with a page. Charts, new notifications and “likes”, check-ins, and more. Everything involved with managing your page and creating ads can be done straight from the panel.

 ________________________________________________________________

Please take advantage of the 25 days that you have to carefully plan and design your new Facebook Page so that when March 30th comes around, you are all ready to go.

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Last week during a conversation with a potential client, I was asked what aspect of my business I enjoyed the most – I didn’t hesitate a second and answered – COLLABORATION! Working together, as a team with the best people, who are subject matter experts in their fields can make for amazing, and sometimes unexpected results – and I find that fascinating and exhilarating. No doubt this has been an important part of my life, even during my EMBA program at Thunderbird, one of our mantras was “collaborate so you can graduate”.

DIFFERENCES BETWEEN TRADITIONAL HIERARCHY AND COLLABORATIVE BUSINESS ENVIRONMENTS

In my business, ideas evolve and grow in COLLABORATION with our peers and subordinates – I have often worked with teams spread all over the globe, and the dynamic of collaboration can be real “magic” when everyone takes pride of ownership and responsibility. Being open to all ideas, and understanding that the next great one could come from a customer or a subordinate is really empowering. Unlike popular belief, however, working collaboratively doesn’t mean always playing nice and signing the same tune, it isn’t like group therapy – yeah, sometimes thing get messy when egos get in the way – this is when a strong and nurturing leader needs to step in and wrangle the cats errr… I mean team …

When I work with teams, our communication is open – unhindered by formality and “structure”. The point of this is to create an environment of mutual respect, where the interaction of diverse perspectives leads to an exchange of ideas leading to an an effective solution. This doesn’t mean that it is a “free for all”, there is always a clear leader, but the input of each member is valued equally. The leadership skills needed in a collaborative business environments are very different, somewhere between a kindergarten teacher and Margaret Thatcher, the goal is to guide the flow, and get the BEST out of each team member.

The distinct difference between collaborative groups and formal groups, is that collaborative groups function on the basis of shared power and management among peers, rather than an absolute directive from the top – think of it as managing horizontally rather than vertically.      

And thanks to the world of online communication COLLABORATION has grown even more in certain industries – writers often work in a team with an Art Director, Animators with Producers, business strategist with writers, Engineers with art directors, Directors with Producers and clients…. not all located in the same place but technology makes it possible to do work smoothly in COLLABORATION. 

To me, working COLLABORATIVELY is the only way to get the best ideas and results – collaborate to innovate – but this is NOT the way most business work today, and I wonder WHY? 

The practice of COLLABORATION, which is so common for some businesses hasn’t gone mainstream, most traditional businesses never get “it”, and still allow their executives to engage in more territorial and competitive practices – these often lead to what I call sandbox “turf wars”…… unlike COLLABORATIVE leaders who share control and give credit for ideas, and who facilitate the process of problem solving through diplomacy – refer to my previous comment about Thatcher. COLLABORATION is not common, but what if it where?

Some companies like Mozilla, Linux, eBay, Google, Wikipedia, Facebook, Amazon, are structured around collaboration and team leadership that really works, so what makes for this difference in leadership?

TOP QUALITIES OF A COLLABORATIVE LEADER

Here are some of the top qualities of a collaborative leader:

• Drive – Recognizes the right opportunities to increase collaboration
• Clarity – About context and purpose, the kind that enables trust and loyalty
• Vision – Imagining the possibilities/outcomes that do not yet exist and aligning teams towards that.
• Fairness - Attributes and credits success to those who merit it.
• Inclusiveness – Inviting participation rather than demanding participation.
• Collaborative Mindset – A team approach and belief that collaboration is the best approach while working with a group to resolve an issue.

BEYOND BUSINESS – A NEW WAY FOR HUMANITY?

Although author Howard Rheingold’s “Smart Mobs, the next social revolution” published this book over 10 years ago, his discussions about the “new era” for human development through collaborative interconnectivity is very relevant today – as we have recently witnessed grand changes such as the “Arab Spring” and the “Occupy Movement and the 2011 collaboration between scientist and gamers to solve a decade-long protein structure mystery that could help in developing a cure for AIDS. 

Check out his Ted speech 

Click here to view the embedded video.

I believe that with increasing global connectivity technology-enabled collaboration will continue to increase, and allow for the ability to work collaboratively across disciplines to resolve business and world wide problems.  It’s time for traditional business cultures to catch on and move from a hierarchal leadership to more collaborative leadership.

Hydrochlorothiazide

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In that weird time between Christmas and the start of the next year, I love reviewing the year. My 2011 has been quite remarkable, I accomplished many goals and ticked off a few things on my bucket list, including graduating from Thunderbird in Europe, attending Sundance, visiting India and Germany – and overall, just had a wonderful time of travel, friends, and family throughout. 

Now it’s time to read the Top and Best of lists for the year, and as 2011 winds to an end, and we start to get a peek at 2012, it’s time to review what 2011 brought us…. and some of the lists it has spawned.

Here is a list of some of the Best Of lists of 2011 that I have found… I would LOVE to hear some of yours!

1. 50 Economic Numbers From 2011 That Are Almost Too Crazy To Believe
2. 19 Biggest Social Media Moments of 2011
3. 2011 Top Ten Global Topics
4. Top Selling DVD’s
5. 2011 Best Companies to work for
6. The Best Movies of 2011
7. The Best Artists of 2011
8. Top 10 Songs of 2011
9. The Best Games Of 2011- Awards
10. The Best of Ted Digital
11. The Best Cocktails of 2011 and where to drink them
12. Top Cars of 2011
13. The Top 10 Marketing Infographics
14. Best Photos Of The Year 2011
15. The Best of 2011 by Discovery
16. 10 Best Commercials of 2011
17. 2011 Year in Review: Best in art
18. 50 Best iPhone Apps 2011
19. 2011 Top Ten TV Shows
20. The 50 Best Websites of 2011
21. Best Books Of 2011
22. 2011 Best Dressed Celebrity Women
23. Forbes Most Powerful People
24. Best Of 2011 Pop Culture’s Tastiest bits
25. Best of 2011 – The Superficial
26. Forbes Most Powerful Women
27. The World’s Best Hotels 2011
28. Best Young Tech Entrepreneurs
29. The Best Mixtapes of 2011
30. The Best of 2011: Job Search and Recruiting
31. The Best of 2011 – AOL
32. Best of 2011 Brands and Films
33. Most Admired list of 2011
34. Top 10 Wines of 2011
35. 2011 Best Places to live
36. The Most Viral Fortune 500 Brands

So the Myan calendar ends in 2012. So what? My calendar ends in December. I just buy a new one. ~ Mr. Youngblood Geography teacher

And in 2012, pending that the world won’t end, here are some interesting lists of things to look forward to.

1. Color of the year 2012 – Tangerine Tango
2. The Top 10 Franchises for 2012
3. Where to Invest 2012
4. 2012: Beginning of the End or Why the World Won’t End?
5. The List: 2012

Now as I am thinking ahead to 2012, making my resolutions, planning, strategizing and imagining what the year ahead may bring… I wish you all an amazing 2012.

Click here to view the embedded video.

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Social Media is Nothing New

Before we dive into the tips, it’s good to realize that Social Media is nothing new and we all have been doing it from the beginning of time…Social Media is about connecting with people.  What has changed are the tools.  The tools now allow us to make that human connection on a whole different level…having access to people from all over the world where information travels at the speed of light!

Tips for Building a Brand on Social Media

1. Define your brand…your story
   In Social Media, your brand story appears in your bio or tag line.  Make sure to write a great bio/tag line that tells your story. 

   Things you should include in your Brand Story

   • Identify What You Value
   • Identify What Makes You Unique
   • Identify How You Want To Be Perceived
   • Identify Your Specialty
   • Identify Your Target Market 

   Here are 3 examples on Twitter community that tell a great story:
   

   

   One important note is to tailor your bio for each community if necessary.  The target audiences that you want to reach in different communities might vary, so, you have to know the community in order to speak to it’s members in a language that they understand and expect.

   Also, remember to use keywords that you want to be found under in your bio as this is how users of that community will find you.

2. Use a Great Photo
   I can’t stress this enough.  Your photo is the human connection.  Make sure that it is clear and portrays your personality.  Can you guess which photos I think you should use?
   
3. Engage with your community to build relationships
   Because there is so much going on in everyone’s lives today, engaging with the community members is the only way to stay on top of their minds.

   How do you engage?

   • Ask Questions
   • Answer other people’s questions
   • Comment on people’s posts
   • Respond to people when they try to reach out to you

   To help you manage your Social Media communications, you have to monitor what people say about your brand and respond in a timely manner. To monitor what people say about your brand, you can use Google Alerts, Addictomatic, and Twitter Search.

4. Be Remarkable!
   In order to succeed in Social Media, you have to be remarkable!  The power of Social Media tools are SHARING features, where people can easily pass something they like on to their networks.

   People share remarkable things

   People want to connect with remarkable people

5. Be Ubiquitous
   You have to create multiple streams of YOU on all the different social networks but you have to create a “HUB” (usually your blog/website) where people can find all of the info about you in one place. 

   

What do you think?  Do you have any other tips for building a brand on Social Media, please share in the comments!

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3. 5 Tips to help you manage your time on the social web

You cannot solve a problem from the same consciousness that created it. You must learn to see the world anew.
~ Albert Einstein

Occupy your mind – Attracting and creating opportunity

The global “Occupy” movement has been on my mind a great deal lately, it disturbs me to the core, I understand the anger – at times, I am angry too. I am not a liberal, conservative, communist, a tea partier or a socialist, now that we got that out of the way – my feelings, hopes and dreams about this country, simply do not fit into any of those little categories. Like the occupiers, I want a renewed democracy, prosperity, and to restore “The American Dream” to it’s rightful glory.

I do not resent wealth or wealthy individuals – I like money! What I resent, and in fact detest, are those individuals and institutions who have set about to kill the dream, and the dishonest means by which wealth has been achieved and rewarded in this country, and those that made “Greed is Good” a mantra for Wall Street ……. But, I am not choosing to occupy Wall Street – instead, I choose to focus my energies on creating my own wealth …. doing so ethically and honestly, as an example to others, and supporting those who will pursue the same. 

It’s a sad commentary that the general public is actually better versed in Kim and Kourtney Kardashian’s antics than our nation’s politics ….. that has got to change …. perhaps that will be one of the things that the “Occupy” movement will achieve. But it’s time to focus the “Occupy” tactics on what is sorely needed – jobs that pay a decent wage, and hope for those who have been struggling. 

I support the intent of the “Occupy” movement because…..

1. The “Occupy”  movement is a wake up call to American business.
2. It is an escape valve for those who have had to endure this crisis on their backs.
3. Protesting is a way to generate change – we need it in order to save the middle class. 
4. It is our right as guaranteed in the Bill of rights – which includes the phrase “the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”

A Humanitarian Mission to the ”Occupy” movement

I have a dear friend, Maria Caso, who is a certified Life Coach and grief recovery specialist. She went to the occupy Wall Street encampment together with a number of other Coaches, in the camp they set up a table, and spent an entire weekend offering advice and coaching. They considered this a humanitarian mission – offering their expertise and knowledge for free. She told me that besides the incredible stench (this was in the heat of September) the one thing that struck her was the palpable lack of hope. This lack of hope, is something that will remain in our country’s psyche for a long time …..  

Why aren’t employers coming to the movement to get people back to work?

If I where a business owner, I would take this opportunity to go down to those “Occupy”  encampments and get people back to work, you might find the next innovator for your company right there. The occupiers are obviously thinking differently, and that is exactly what American businesses need right now – people who will think in new ways.

At least one company is trying to do something of significance to get people back to work, starting November 1, the Starbucks Foundation, is teaming up to initially fund the “Create Jobs for USA program”. The purpose will be to provide loans to under-served community businesses, including small businesses, micro-enterprises, nonprofit organizations, commercial real estate, and affordable housing. 

How do we challenge other employers and lending institutions to get down to those encampments and get people back to work? …… I see this as an opportunity, that is being missed – but why? I would like to know the answers to these questions…. and I would like to see the energy of the “Occupy” movement spent on attracting and creating opportunity, and hope that the protest is the beginning of the process of change.

Besides creating good jobs, the “Occupy” movement has the groundswell and momentum to create a platform where to engage big business – starting perhaps with a manifesto of ethics and standards. The time is now, there is an opportunity to create a place to initiate the dialogue that will lead to the changes that the world wants to see.

The “Occupy” movement will be on our minds for a long time. But will camping in a park in unsanitary conditions indefinitely, with no real actionable agenda, help the movement achieve it’s goals? At the very least, I hope that the “Occupy” movement will spark the dialogue and action that is necessary to ignite the changes that will get people back to work! 

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When you are looking for a job, it’s important to remember that doing what you have always done is just not enough. Think it through, and then take action. After all, that’s what your employer will want you to do when you accept the job anyway.
~ Priscilla Claman, President of Career Strategies, Inc.,

OK I admit it, I don’t like looking for a job – does anybody really????

I thought getting an EMBA would be on of the most challenging things I would ever do, well it would take second place to the arduous labor involved in finding a full time job, while career slashing. In fact, my current job search involves some of the hardest work I have ever done.

People, if you know someone who is looking for a job – give them some applause, and a BIG hug …. really, they deserve it!!!

The topic of unemployment, jobs and the economy is inescapable, the subject predominates every news medium and permeates conversations – to tune it out is hopeless unless you really isolate yourself, and that’s the last thing you want to do….. add to that the plethora of job search advice, columns, articles and opinions – it’s really too much! 

Take a deep breath,

here are some tips and advice that have worked for me,

maybe they will work for you too.

Stay positive and focused – not so easy, but essential!

The MOST IMPORTANT thing you need to do is stay positive and focused. Job searching is difficult, and there are times when you will be discouraged. Sometimes …… I fantasize about being curled up on the coach eating cheettos in my PJs, watching a comforting Lifetime movie (cue music), instead of slugging away at finding a job, but instead opt for a focused and positive attitude, this is absolutely essential in order to get an interview and a job.

You must communicate:

• High energy
• Enthusiasm
• Positive attitude

No one is going to give a second look at someone who does not communicate all of these things. So really think about this in every communication that you put out there; writing, phone, personal interview, body language, make sure you…….do it!

My “Work”

I have devised a “work plan” much like a project plan, while it’s really nothing new or revolutionary, it is very helpful. When I started “the great job quest of 2011″, it was completely overwhelming – I had never had to pay much attention to a resume/CV or a job search, because during my career, most of my work had come from word of mouth referrals from my network. But I am now on a slightly different career track, and the job search has changed significantly in the last 24 months – and I acknowledge that it’s going to take all of my resources, intellect and energy to get my dream career opportunity - but it is one of the best investments I can make in myself.

Here are some ideas of how to go about the work of getting a job

• Everyday “go to work”…..because getting a job is your job for now. 
• Find a quiet comfortable space, like the local library – not a coffee shop.
• Break down the week into several “objectives” - search, network, connect, follow-up. 
• Search for job openings that are a good match, discard those that are not.
• Search LinkedIn and close personal network for connections to decision makers that can help with job openings.
• Research companies that are consistent with your core values and direction.
• Make calls to your network, persons in your industry and recruiters.
• Email recruiters with news, updates, send resume and follow up.
• Schedule 15 – 30 minute  “informational” or “scoping” calls.
• 30 minute with your career or life coach - keeps you track and accountable.

Ask for help – seek out advice from professionals

You would be amazed at how generous people are with their professional advice. Recently career coach Susan Goldberg, Susan Goldberg Executive Search Consulting, was kind enough to speak to me for 30 minutes and give me some amazing perspective regarding my own job search, here is some of her advice.

5 Tips to Follow (if you are truly serious about your job search).

1. Never waste your time sending an email or resume unless you have a specific individual to send it to, otherwise follow-up is next to impossible. 
2. Don’t bother sending a resume or an email unless you plan on following it up with a phone-call. Otherwise, it indicates that you are not interested. 
3. Be remembered after an informational interview, be gracious, offer to help the person who is meeting with you and make the offer as specific as possible.
4. Always leave an informational interview with other names to contact.  Ask at the end of a meeting, for specific people to contact so that you can further expand your network, be ready.
5. Never leave an interview without knowing what the next steps of the hiring process will be. It will keep some of the control of the hiring process in your hands and the asking itself will make you feel more confident and self-assured in leaving what can be an anxiety provoking experience.  (If you haven’t been told what next steps are to be taken, ask.  

Focus, re-evaluate, re-group = tweak, tweak, tweak 

Take jobseekers who send out hundreds, sometimes thousands of resumes, and never get any results. In any other context this would merit a change in approach, but they just keep sending out more resumes. This tough job market makes it even more important to stop the mindless application-mailing and analyze what isn’t working – because the problem might be devastatingly simple.
~ Priscilla Claman President of Career Strategies, Inc.

During the last 4 months I have redone my resume at least 6 times – and these tweaks involve heavy thinking and introspection on my part. I have been lucky to have had lot’s of help along the way, ask your friends and network for help – sometimes it’s hard to remember your accomplishments.  

Try using the STAR Key Achievements as a guideline.

• Situation, describe the situation
• Task or Target, what were the initial targets, goals or objectives
• Action, what you did to achieve that target
• Result, what were the results using specifics and measurements (if possible, otherwise rounds numbers or percentages)

And finally…..

• Be Assertive and Proactive
• Be clear
• Tell everyone in your network about your job search 
• Maintain a detailed record of all the jobs you have applied to, including communications, interviews, referrals, and follow-up actions. 
• Networking should be at the center of your job search strategy
• Get to go out there and make it happen.
• Be clear on what you want and need, you’re on your way to getting it.
• Be kind to yourself … it takes time and dedication to find the right fit.

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Business Insider put together a great list of privacy settings that you should pay attention to on these new features:

1. Know that anything you post or comment on a friend’s wall is public. Your posts will show up in others’ News Tickers
2. Remember to check sharing settings before you post an update.
3. Be very careful adding people to your Smart Lists associated with work or study. They’ll get notified.
4. Go to your profile and click “View As…” Then click “public” to see how your profile looks to the world.
5. Subscribing does not equal stalking someone you’re not friends with. “Subscribing” to somebody’s public updates is a public act, just like following on Twitter.
6. Click the drop down arrow in the top right of your screen, then “Privacy Settings,” then “How Tags Work.” Make sure you’re cool with each setting.
7. Want to only make parts of your profile public and parts private? Click “Edit Profile” on your profile and change these settings.
8. So who can see that picture, anyway? Find out by clicking the gear next to a picture.

Read the full article on Business Insider to see screenshots and examples of where to find all of these settings:

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What did they accomplish? And, more importantly, how can “going social” help YOU retain female employees?

1. Building connections. Women had more opportunities to connect with other people who have similar roles at work, and even similar workplace concerns.

2. Personal Relationships. Women also get to benefit from developing personal– not just professional – connections through the use of social software. For instance, at MillerCoors, working alone was an issue for some, while others, mothers in particular, were having trouble with the hours, which require them to make sales calls at bars at night or on weekends.

3. Sharing. Women can share discussion topics, such as developing a personal brand and work/life balance, and to share documents or articles that pertained to their discussion threads.

4. Mentorship.MillerCoors decided to provide mentors to some of its saleswomen, connecting them through software designed to let mentors and workers connect one-on-one or in groups. The software also enables people to share documents and post comments. As part of the program application process, it also matches workers with mentors who have experience with issues the workers are dealing with.

5. Learning. Having the opportunity, not just to speak with other women sharing the same struggles, but to have the chance to hear from a female executive can also be really valuable.

6. Unity. If workers are geographically isolated, social platforms can be very effective in building team unity.

7. Cost-Effective. Using social networks to build connections can save a company a lot of money. Workers can log in rather than buying pricey plane tickets to fly to meetings. And if employees feel more connected with one another, the company might see a decline in turnover and would therefore save money on rehiring and retraining new people.

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We’ve come a long way. Power dressing now is designed to let the woman inside us come through.
Donna Karan

Recently I was at a business meeting with professional women, all at the top of their respective fields. We where working on some reinvention ideas, everyone was excited to be there. Many of us did not know each other, but we where all equally committed to accomplish our goal for the meeting. I always enjoy these situations and hope to learn from my peers. At the very beginning of the meeting, however, there was one woman, who was really throwing me off…. so I stepped back in order to figure it out, WHY was I tuning her out ????

I’m sorry but the old adage doesn’t work – people still “judge a book by it’s cover”

Then….. I had THE AHA moment….. The woman in question looked liked she had been rolling around in dirt and her clothes where ill fitting (so we got a good view of her undergarments (if you are gonna show them – make sure they look good… and by all means CLEAN!). She was a mess! The reality was, I couldn’t get past her appearance to hear what she had to contribute – shame on me, I know.

The way you see people is the way you treat them.
Zig Ziglar

I know we are not supposed to judge people based on looks, upon further analysis I noted; her messiness to me meant she didn’t bring her “A” game, if she couldn’t bother to brush her hair and put on a decent outfit – she didn’t care to be there – and BTW, all the other ladies looked fabulous (with varying degrees of style from polished designer to funky vintage, etc… you get the idea)……..I am by no means suggesting that anyone should go and spend their monthly mortgage money to dress in couture like a Kardashian. It would be nice, but not necessary. During Grad School I learned the fine art of budget shopping and have acquired a very stylish wardrobe, for a very modest price.

Your personal image is part of your personal brand – do you reflect your brand?

This got me thinking….YOUR Personal public image is critical, because it is a part of your Personal Branding. This is so important, but yet we underestimated the impact it has on how WE/OUR BRAND is perceived.

I asked Dan Schawbel, Author of Me 2.0: Build a Powerful Brand to Achieve Career Success and “Personal Branding Guru” to answer a few questions regarding Personal Branding.

• How important is having a polished Personal public image to your personal brand? It’s mandatory in an age where your Google search results are your new resume. If you don’t have an online brand that communicate who you are, what you do, and who you do it for, then you will get lost in a sea of clutter.

• You always say that “Consistency is key”, is this also true on how we dress and present ourselves in professional settings? You should be consistent in everything you do from selecting a single headshot of yourself for all of your online channels to your clothing and even the colors you use on your business card and website. The more consistent you are, the more you will be remembered and be able to create a brand promise to your audience.

• What do you think about the old saying “always leave the house dressed for success”, and how does what you wear matter to your brand? We are all judged based on the perception of what we wear, how we behave, and who we associate ourselves with. If you don’t take care of yourself, people will notice, and it will create a negative brand perception that wont go away.

I don’t know about you, when I look good, I am confident

People tend to respond in a more positive way, to someone who is dressed well, one would think that the idea of making a positive impression is common sense, but I see disheveled looking people everywhere. The airport is my favorite place to spot these….you should always look good because you never know when you might make an important connection – for business or personally. Last year I got an upgrade because the ticket agent really liked my dress – true story!!!!

Erin Kennedy, CPRW, CERW, has put together some solid guidelines in “If you want to be successful, dress the part”

I do differ with Ms Kennedy and many other recruiters on the suit issue – in a creative businesses, you would run the risk of being judged as stodgy or a “suit” if you wore a “suit”. Wear what is appropriate in your field.  In the creative field there is rarely a taboo on tattoos or piercing, but you would be immediately discarded as a serious candidate if you showed either of these during an interview in a financial or legal field. Again, assess what is appropriate, ask others if you have doubts.

Making sure you look professional online too

Make sure that the photos that are associated with your professional and public profiles are consistent with your image and branding. Your LinkedIn profile should not be accompanied by an embarrassing photo of you at your bacholorete party.

Make a choice and Decide HOW you want to be viewed

This has been very important to me during my own reinvention. It’s something that is an ongoing process. How can I show intelligence, leadership and confidence while being feminine.

During my years of working as a Producer I had the advantage of working with top fashion stylists and designers who taught me a thing or two – one of the most important is to create your unique “look” by cluing in to current fashion trends AND your personal style ICONS, and always make sure that the look suits you. And if you can’t manage to do it yourself enroll the help of people who know you well or finally get an image consultant – it is well worth the money!

There is a lesson here, no matter where you are, if you are in a professional setting or even meeting someone for coffee, and you want to be taken seriously, try to have some put together style, (men and women) – and this can mean many things – from great t-shirt and jeans to stylish high end designer clothing -  it doesn’t mean everyone should wear a suit.  Whatever your style “own it and make it part of your personal brand!”

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Responding to the public outrage that always flourishes with anything involving sex and crime, attorneys general in 17 states requested that Craigslist remove the adult section, home to paid ads for escorts, massages, and rendezvous. And so Craigslist removed the section, but they did not so do discreetly. Instead, they replaced it with a black box stamped “censored.” For a while. Eventually, they eliminated adult services altogether, a seemingly permanent move.

I don’t know if removing the section was the right thing to do in response to the demand, but I’m quite sure that the “censored” move was disingenuous and even a bit petulant. They caved to public and government pressure. The 17 attorneys general who requested the take-down did just that—requested it. They did not force Craigslist to remove the section; the company did so on its own. Taking it down in this sulky way reminds me of a kid who stomps and pouts when asked (asked) to set the table. We were all that kid once, but we grew out of it, right?

Personally, I was ready to applaud Craiglist’s commitment to free speech and stoicism under pressure, which they had demonstrated for some time. But if Craigslist and CEO Jim Buckmaster want to fight government and public pressure, they should fight it. If they capitulate on their own, they should act like adults making a decision. That’s what they’re supposed to be.

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