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Posts published in 'Social Media' category

Facebook new business page layouts…what you need to know

written by Nelly Yusupova
Nelly Yusupova
Topics: Business, Design, How-To, Marketing, Social Media, Tech Tools, Technology
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Wow, I guess technology literally changes every day!  Two weeks ago I taught a workshop for NYC Webgrrls on the benefits of building Facebook Landing pages, bringing them the latest and greatest techniques of Social Media marketing. “Visitors who visit your page and land on a custom Welcome page are 47% more likely to Like your page”.  Starting March 30, creating a landing page on Facebook will no longer be possible!

Facebook announced, last week, that starting March 30, they are forcing all Facebook Business Page owners to convert to the new timeline format, which will completely eliminate the custom landing page option. In fact, a call to action on a Facebook business page will now be against Facebook’s terms and conditions! (see more details below)  (Note: you can still use your custom tabs in your Facebook Page).

New Facebook Page Layout:

New Facebook Layout Template

(click to enlarge)


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Collaborate to innovate, in your business and beyond

written by Maria Botta
Maria Botta
Topics: Business, Career, Leadership, Social Media, Technology, Women in Technology
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Last week during a conversation with a potential client, I was asked what aspect of my business I enjoyed the most – I didn’t hesitate a second and answered – COLLABORATION! Working together, as a team with the best people, who are subject matter experts in their fields can make for amazing, and sometimes unexpected results – and I find that fascinating and exhilarating. No doubt this has been an important part of my life, even during my EMBA program at Thunderbird, one of our mantras was “collaborate so you can graduate”.


In my business, ideas evolve and grow in COLLABORATION with our peers and subordinates – I have often worked with teams spread all over the globe, and the dynamic of collaboration can be real “magic” when everyone takes pride of ownership and responsibility. Being open to all ideas, and understanding that the next great one could come from a customer or a subordinate is really empowering. Unlike popular belief, however, working collaboratively doesn’t mean always playing nice and signing the same tune, it isn’t like group therapy – yeah, sometimes thing get messy when egos get in the way – this is when a strong and nurturing leader needs to step in and wrangle the cats errr… I mean team …

When I work with teams, our communication is open – unhindered by formality and “structure”. The point of this is to create an environment of mutual respect, where the interaction of diverse perspectives leads to an exchange of ideas leading to an an effective solution. This doesn’t mean that it is a “free for all”, there is always a clear leader, but the input of each member is valued equally. The leadership skills needed in a collaborative business environments are very different, somewhere between a kindergarten teacher and Margaret Thatcher, the goal is to guide the flow, and get the BEST out of each team member.

The distinct difference between collaborative groups and formal groups, is that collaborative groups function on the basis of shared power and management among peers, rather than an absolute directive from the top – think of it as managing horizontally rather than vertically.      

And thanks to the world of online communication COLLABORATION has grown even more in certain industries – writers often work in a team with an Art Director, Animators with Producers, business strategist with writers, Engineers with art directors, Directors with Producers and clients…. not all located in the same place but technology makes it possible to do work smoothly in COLLABORATION. 

To me, working COLLABORATIVELY is the only way to get the best ideas and results – collaborate to innovate – but this is NOT the way most business work today, and I wonder WHY? 

The practice of COLLABORATION, which is so common for some businesses hasn’t gone mainstream, most traditional businesses never get “it”, and still allow their executives to engage in more territorial and competitive practices – these often lead to what I call sandbox “turf wars”…… unlike COLLABORATIVE leaders who share control and give credit for ideas, and who facilitate the process of problem solving through diplomacy – refer to my previous comment about Thatcher. COLLABORATION is not common, but what if it where?

Some companies like Mozilla, Linux, eBay, Google, Wikipedia, Facebook, Amazon, are structured around collaboration and team leadership that really works, so what makes for this difference in leadership?


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Some of the Best LISTS of 2011

written by Maria Botta
Maria Botta
Topics: Blogs, Business, Design, Education, Events, Marketing, Social Media, Technology, Women in Technology
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In that weird time between Christmas and the start of the next year, I love reviewing the year. My 2011 has been quite remarkable, I accomplished many goals and ticked off a few things on my bucket list, including graduating from Thunderbird in Europe, attending Sundance, visiting India and Germany – and overall, just had a wonderful time of travel, friends, and family throughout. 

Now it’s time to read the Top and Best of lists for the year, and as 2011 winds to an end, and we start to get a peek at 2012, it’s time to review what 2011 brought us…. and some of the lists it has spawned.

Here is a list of some of the Best Of lists of 2011 that I have found… I would LOVE to hear some of yours!

  1. 50 Economic Numbers From 2011 That Are Almost Too Crazy To Believe
  2. 19 Biggest Social Media Moments of 2011
  3. 2011 Top Ten Global Topics
  4. Top Selling DVD’s
  5. 2011 Best Companies to work for
  6. The Best Movies of 2011
  7. The Best Artists of 2011
  8. Top 10 Songs of 2011
  9. The Best Games Of 2011- Awards
  10. The Best of Ted Digital
  11. The Best Cocktails of 2011 and where to drink them
  12. Top Cars of 2011
  13. The Top 10 Marketing Infographics
  14. Best Photos Of The Year 2011
  15. The Best of 2011 by Discovery
  16. 10 Best Commercials of 2011
  17. 2011 Year in Review: Best in art
  18. 50 Best iPhone Apps 2011
  19. 2011 Top Ten TV Shows
  20. The 50 Best Websites of 2011
  21. Best Books Of 2011
  22. 2011 Best Dressed Celebrity Women
  23. Forbes Most Powerful People
  24. Best Of 2011 Pop Culture’s Tastiest bits
  25. Best of 2011 – The Superficial
  26. Forbes Most Powerful Women
  27. The World’s Best Hotels 2011
  28. Best Young Tech Entrepreneurs
  29. The Best Mixtapes of 2011
  30. The Best of 2011: Job Search and Recruiting
  31. The Best of 2011 – AOL
  32. Best of 2011 Brands and Films
  33. Most Admired list of 2011
  34. Top 10 Wines of 2011
  35. 2011 Best Places to live
  36. The Most Viral Fortune 500 Brands

So the Myan calendar ends in 2012. So what? My calendar ends in December. I just buy a new one. ~ Mr. Youngblood Geography teacher

And in 2012, pending that the world won’t end, here are some interesting lists of things to look forward to.

  1. Color of the year 2012 – Tangerine Tango
  2. The Top 10 Franchises for 2012
  3. Where to Invest 2012
  4. 2012: Beginning of the End or Why the World Won’t End?
  5. The List: 2012

Now as I am thinking ahead to 2012, making my resolutions, planning, strategizing and imagining what the year ahead may bring… I wish you all an amazing 2012.

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5 Tips on how to build a brand on Social Media

written by Nelly Yusupova
Nelly Yusupova
Topics: Business, Career, How-To, Marketing, Social Media, Technology
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Everyone seems to understand that it’s important to have a “brand” as branding is the foundation on which your entire online marketing ‘platform’ is built.  But more and more people are asking me: “How can I build a brand on the various Social Media platforms?”.

Social Media is Nothing New

Before we dive into the tips, it’s good to realize that Social Media is nothing new and we all have been doing it from the beginning of time…Social Media is about connecting with people.  What has changed are the tools.  The tools now allow us to make that human connection on a whole different level…having access to people from all over the world where information travels at the speed of light!

Tips for Building a Brand on Social Media

  1. Define your brand…your story
    In Social Media, your brand story appears in your bio or tag line.  Make sure to write a great bio/tag line that tells your story. 

    Things you should include in your Brand Story

    • Identify What You Value
    • Identify What Makes You Unique
    • Identify How You Want To Be Perceived
    • Identify Your Specialty
    • Identify Your Target Market 

    Here are 3 examples on Twitter community that tell a great story:


    DanielleLaPorteOne important note is to tailor your bio for each community if necessary.  The target audiences that you want to reach in different communities might vary, so, you have to know the community in order to speak to it’s members in a language that they understand and expect.

    Also, remember to use keywords that you want to be found under in your bio as this is how users of that community will find you.

  2. Use a Great Photo
    I can’t stress this enough.  Your photo is the human connection.  Make sure that it is clear and portrays your personality.  Can you guess which photos I think you should use?
    Photos in Social Media Marketing
  3. Engage with your community to build relationships
    Because there is so much going on in everyone’s lives today, engaging with the community members is the only way to stay on top of their minds.

    How do you engage?

    • Ask Questions
    • Answer other people’s questions
    • Comment on people’s posts
    • Respond to people when they try to reach out to you

    To help you manage your Social Media communications, you have to monitor what people say about your brand and respond in a timely manner. To monitor what people say about your brand, you can use Google Alerts, Addictomatic, and Twitter Search.

  4. Be Remarkable!
    In order to succeed in Social Media, you have to be remarkable!  The power of Social Media tools are SHARING features, where people can easily pass something they like on to their networks.

    People share remarkable things

    People want to connect with remarkable people

  5. Be Ubiquitous
    You have to create multiple streams of YOU on all the different social networks but you have to create a “HUB” (usually your blog/website) where people can find all of the info about you in one place. 

    Be Ubuquitous

What do you think?  Do you have any other tips for building a brand on Social Media, please share in the comments!



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Occupy your mind – An opportunity to create change?

written by Maria Botta
Maria Botta
Topics: Blogs, Business, Career, Events, Leadership, Mentors & Motivators, Social Media, Technology
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You cannot solve a problem from the same consciousness that created it. You must learn to see the world anew.
~ Albert Einstein

Occupy your mind – Attracting and creating opportunity

The global “Occupy” movement has been on my mind a great deal lately, it disturbs me to the core, I understand the anger – at times, I am angry too. I am not a liberal, conservative, communist, a tea partier or a socialist, now that we got that out of the way – my feelings, hopes and dreams about this country, simply do not fit into any of those little categories. Like the occupiers, I want a renewed democracy, prosperity, and to restore “The American Dream” to it’s rightful glory.

I do not resent wealth or wealthy individuals – I like money! What I resent, and in fact detest, are those individuals and institutions who have set about to kill the dream, and the dishonest means by which wealth has been achieved and rewarded in this country, and those that made “Greed is Good” a mantra for Wall Street ……. But, I am not choosing to occupy Wall Street – instead, I choose to focus my energies on creating my own wealth …. doing so ethically and honestly, as an example to others, and supporting those who will pursue the same. 

It’s a sad commentary that the general public is actually better versed in Kim and Kourtney Kardashian’s antics than our nation’s politics ….. that has got to change …. perhaps that will be one of the things that the “Occupy” movement will achieve. But it’s time to focus the “Occupy” tactics on what is sorely needed – jobs that pay a decent wage, and hope for those who have been struggling. 

I support the intent of the “Occupy” movement because…..

  1. The “Occupy”  movement is a wake up call to American business.
  2. It is an escape valve for those who have had to endure this crisis on their backs.
  3. Protesting is a way to generate change – we need it in order to save the middle class. 
  4. It is our right as guaranteed in the Bill of rights – which includes the phrase “the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”

A Humanitarian Mission to the “Occupy” movement

I have a dear friend, Maria Caso, who is a certified Life Coach and grief recovery specialist. She went to the occupy Wall Street encampment together with a number of other Coaches, in the camp they set up a table, and spent an entire weekend offering advice and coaching. They considered this a humanitarian mission – offering their expertise and knowledge for free. She told me that besides the incredible stench (this was in the heat of September) the one thing that struck her was the palpable lack of hope. This lack of hope, is something that will remain in our country’s psyche for a long time …..  

Why aren’t employers coming to the movement to get people back to work?

If I where a business owner, I would take this opportunity to go down to those “Occupy”  encampments and get people back to work, you might find the next innovator for your company right there. The occupiers are obviously thinking differently, and that is exactly what American businesses need right now – people who will think in new ways.

At least one company is trying to do something of significance to get people back to work, starting November 1, the Starbucks Foundation, is teaming up to initially fund the “Create Jobs for USA program”. The purpose will be to provide loans to under-served community businesses, including small businesses, micro-enterprises, nonprofit organizations, commercial real estate, and affordable housing. 

How do we challenge other employers and lending institutions to get down to those encampments and get people back to work? …… I see this as an opportunity, that is being missed – but why? I would like to know the answers to these questions…. and I would like to see the energy of the “Occupy” movement spent on attracting and creating opportunity, and hope that the protest is the beginning of the process of change.

Besides creating good jobs, the “Occupy” movement has the groundswell and momentum to create a platform where to engage big business – starting perhaps with a manifesto of ethics and standards. The time is now, there is an opportunity to create a place to initiate the dialogue that will lead to the changes that the world wants to see.

The “Occupy” movement will be on our minds for a long time. But will camping in a park in unsanitary conditions indefinitely, with no real actionable agenda, help the movement achieve it’s goals? At the very least, I hope that the “Occupy” movement will spark the dialogue and action that is necessary to ignite the changes that will get people back to work! 

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