Wow, I guess technology literally changes every day! Two weeks ago I taught a workshop for NYC Webgrrls on the benefits of building Facebook Landing pages, bringing them the latest and greatest techniques of Social Media marketing. “Visitors who visit your page and land on a custom Welcome page are 47% more likely to Like your page”. Starting March 30, creating a landing page on Facebook will no longer be possible!
Facebook announced, last week, that starting March 30, they are forcing all Facebook Business Page owners to convert to the new timeline format, which will completely elim
Last week during a conversation with a potential client, I was asked what aspect of my business I enjoyed the most - I didn't hesitate a second and answered - COLLABORATION! Working together, as a team with the best people, who are subject matter experts in their fields can make for amazing, and sometimes unexpected results - and I find that fascinating and exhilarating. No doubt this has been an important part of my life, even during my EMBA program at Thunderbird, one of our mantras was "collaborate so you can graduate".
DIFFERENCES BETWEEN TRADITIONAL HIERARCHY AND COLLABORATIVE BUSINESS
In that weird time between Christmas and the start of the next year, I love reviewing the year. My 2011 has been quite remarkable, I accomplished many goals and ticked off a few things on my bucket list, including graduating from Thunderbird in Europe, attending Sundance, visiting India and Germany - and overall, just had a wonderful time of travel, friends, and family throughout.
Now it's time to read the Top and Best of lists for the year, and as 2011 winds to an end, and we start to get a peek at 2012, it’s time to review what 2011 brought us.... and some of the lists it has spawned.
Everyone seems to understand that it's important to have a "brand" as branding is the foundation on which your entire online marketing 'platform' is built. But more and more people are asking me: "How can I build a brand on the various Social Media platforms?".
Social Media is Nothing New
Before we dive into the tips, it's good to realize that Social Media is nothing new and we all have been doing it from the beginning of time...Social Media is about connecting with people. What has changed are the tools. The tools now allow us to make that human connection on a whole different level..
You cannot solve a problem from the same consciousness that created it. You must learn to see the world anew.
~ Albert Einstein
Occupy your mind - Attracting and creating opportunity
The global "Occupy" movement has been on my mind a great deal lately, it disturbs me to the core, I understand the anger - at times, I am angry too. I am not a liberal, conservative, communist, a tea partier or a socialist, now that we got that out of the way - my feelings, hopes and dreams about this country, simply do not fit into any of those little categories. Like the occupiers, I want a renewed democ
When you are looking for a job, it's important to remember that doing what you have always done is just not enough. Think it through, and then take action. After all, that's what your employer will want you to do when you accept the job anyway.
~ Priscilla Claman, President of Career Strategies, Inc.,
OK I admit it, I don't like looking for a job - does anybody really????
I thought getting an EMBA would be on of the most challenging things I would ever do, well it would take second place to the arduous labor involved in finding a full time job, while career slashing. In fact, my curren
As some of you have already noticed, Facebook just rolled out a huge revamp of some of its core features like News Feed, while adding new features like Smart Lists and News Ticker.
Business Insider put together a great list of privacy settings that you should pay attention to on these new features:
Know that anything you post or comment on a friend's wall is public. Your posts will show up in others' News Tickers
Remember to check sharing settings before you post an update.
Be very careful adding people to your Smart Lists associated with work or study. They'll get notified.
Go to you
When brewing company MillerCoors realized it was struggling to retain female salespeople, the company turned to social tools to turn this trend around. Executives at the country's second-largest brewing company wanted to make far-flung female sales reps feel less isolated and more of a cohesive team. But how could they do this when their workers are spread across the country, often on the road, and working odd hours? They went social!
What did they accomplish? And, more importantly, how can "going social" help YOU retain female employees?
Building connections. Women had more opportunit
We've come a long way. Power dressing now is designed to let the woman inside us come through.
Recently I was at a business meeting with professional women, all at the top of their respective fields. We where working on some reinvention ideas, everyone was excited to be there. Many of us did not know each other, but we where all equally committed to accomplish our goal for the meeting. I always enjoy these situations and hope to learn from my peers. At the very beginning of the meeting, however, there was one woman, who was really throwing me off.... so I stepped back in ord
When online classified site Craigslist removed their “adult services” offering this week, it declared the act a consequence of censorship. Regardless of anyone’s position on the explicit ads found there, however, removal of the section was not censorship, and Craigslist has shown poor judgement in claiming that it is.
Responding to the public outrage that always flourishes with anything involving sex and crime, attorneys general in 17 states requested that Craigslist remove the adult section, home to paid ads for escorts, massages, and rendezvous. And so Craigslist removed the sectio
Yesterday, I presented at BlogWorld Expo '09 on Social Media Marketing for Small Business. I talked about keys elements to social media success for businesses and brands and some practical steps to achieve the success that you are after.
You can download my power point presentation below (click on menu in the bottom left corner and select Download Presentation option).
We all know someone or at least have heard about people who put too much of their personal information on the Internet. There have been numerous reports of people who are fired or refused jobs because potential employers find objectionable images or other details about them on their FaceBook or MySpace pages. I have always been conscious of keeping my personal information to a minimum in the public view. For example, when someone searches my name on the Internet, they only find some articles I have written and some of the social networking sites I have accounts with. My address is no where t
It isn’t news that most of us get our news via the Internet these days. If you have a computer with online access, it is much easier to find the latest news on national and other news sites that are far too numerous to mention. My father still gets the Wall Street Journal seven days a week, but when I am home I hardly (if ever) look at it. It is just easier to go online and find the latest news. What makes it so much more popular is that news is constantly being posted and updated every hour, if not every minute. Just refresh the Google News page and you can often see new stories listed ahea
I was recently interviewed by Gwen Bell for the Unconventional Guide to the Social Web and one of the questions Gwen asked me was how I manage to get all the many things done that I have on my plate!
My answer....you have to develop great time management skills and stay disciplined about them...and you have to manage technology instead of it managing you.
One of the biggest problems of the social web is the ease with which one can lose track of time. We are having so much fun connecting with friends & colleagues on Twitter, Facebook, and other social networks that we end up not get