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Welcome to Webgrrls Wisdom, a blog to find commentaries about women's careers, business, technology, and the industry.

Posts published in 'SEO copywriting' category

Attract More Customers with MSEO: Multilingual Search Engine Optimization

written by Kristin Vincent
Kristin Vincent
Topics: Design, SEO copywriting, Technology, Usability
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For the past few years, we’ve all been focusing on SEO to ensure we come up on the first page of Google search results. Well now it’s time to start focusing on MSEO: Multilingual Search Engine Optimization.

I recently read an article on Multichannel Merchant called “Looking for Love (and Other Search Terms) in All the Wrong Languages” that discusses this new approach on how to begin optimizing your site for multilingual search engines.

For sites in English, the goal is to not only capture the international market but also to attract non-native English speakers in your home country. The article states that:

80% of all online transactions begin on the Web and that 99% of foreigners use search engines built around their languages to look for, not surprisingly, words in their own language. SEO around English will leave a lot of these people on the outside, never finding your Website or what you offer.

To compete in the international space, you don’t have to go through the expensive and time-consuming process of translating and localizing your entire site (though that, of course, would help). The article suggests a different approach called “transcreation”, where you focus on translating keywords and other metadata into appropriate languages to gain new paths into your site.

Here is an excerpt:

That’s where the translation issue comes up. Do people who don’t speak English think about products in the same way? There are certainly direct translations for physical objects like an Eames chair, a sports car, and a rotary sander.

But some things may not be sold or used in a given country–think Lufthansa running a promotion for flights from Boston to Frankfurt to passengers in a regional airport in northern Germany or, to take an extreme case, Weight Watchers pitching its wares to a country chronically cursed with famine.

Translating every keyword obviously doesn’t make sense. This reality brings up the third option: what I classify as “transcreation” rather than translation. For their MSEO projects, companies first translate keywords for objects and concepts that easily cross borders; for example, look at words that are specific to your industry. For everything else, you’ll have to get into someone else’s skin.

Read the full article on MSEO.

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Webgrrls Finds: Tips, tricks to work faster, smarter & with style

written by charlene
charlene
Topics: Blogs, Business, Design, E-commerce, How-To, Marketing, SEO copywriting, Software, Tech Tools, Webgrrls' Finds
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Sifting through the mass amounts of articles I receive each day, I occasionally find some amazing little gems that can really help you learn new skills or improve your efficiency. Here I share 5 of my most recent finds. Enjoy them now or keep them in mind for future use.

Thank You Notes 101
Thank you notes are just as important in business as they are in your personal life. But when is it appropriate to send a thank you note? Should it be handwritten? What should you say? All these questions and more are answered in this informative post from thesimpledollar.com.

Crash Course on Photoshop
Got 5 minutes? Then you have enough time to learn 101 Photoshop tips. dekePod has produced an amazing 5 minute Photoshop tutorial video that highlights some very useful skills, from shortcuts to advice on what tools to avoid.

Firefox … Enough Said
If you haven’t downloaded Firefox 3, or heaven-forbid, never even tried Firefox, what are you waiting for? This browser is a web worker’s dream … completely customizable with tons of killer add-ons. Mashable has created a list of 30 of the best extensions that will really make your life easier. And for yet another reason to convert, check out this Small Business Trends article that lists 3 SEO tools, 2 of which are Firefox add-ons.

Who doesn’t love free software?
There are tons of programs on the market that can fulfill the same needs as their pricey counterparts. But does the old adage “you get what you pay for” hold true in this case? Not according to this USA Today article that lists 10 free alternatives to some very well known programs, including Outlook, Photoshop, Dreamweaver & Quickbooks.

Website Design Help
For those of you working with website design, you may find these 4 free tools very helpful. Each of them allows you to experiment with the blog or website’s look and feel until you find one that fits the bill.

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Webgrrls Finds: Tips, tricks to work faster, smarter & with style

written by charlene
charlene
Topics: Business, Career, Design, Marketing, SEO copywriting, Software, Tech Tools, Webgrrls' Finds
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There are so many great articles that can really teach you a thing or two – but unfortunately they seem to be lost amongst numerous other “less-meaty” ones. Here are 5 recent postings that may help you do your job or run your business more effectively.

How to Kill CSS Bugs
Have you ever been frustrated because your CSS layouts are rendering differently between browsers? Or are you still trying to figure out how to achieve a certain look with CSS? This Noupe article covers more than 20 fixes for issues relating to fixing IE bug, positioning block elements, creating columns & tables, working with floats and more.

A Free Alternative to Visio
If you’re looking for a robust flow chart and diagram tool, you’ve most likely already looked at Microsoft Visio. But if you’re not ready to shell out the bucks for the program, a great alternative is the free, open source application, Dia.

SEO: What Not to Do
Life is a never-ending joust for the folks working in Search Engine Marketing. Just when you think you’ve figured the search engines out, they change their algorithms. This article from SEOmoz shares some tips on targeting multiple terms and phrases on a single page and also highlights the “tricks” to avoid.

The Best $100 You Ever Spent
If you are running a website for a small to mid-size company you should jump on this tool (if you haven’t already). Google has re-launched its Custom Search Business Edition service as Google Site Search. Starting at $100 per year (or free if you don’t mind Google ads on your site), this site search application will index your entire website and help users to find what they are looking for. New features allow you to input synonyms, boost the page ranking of newer content and determine which search terms are not returning results.

Free Project Management Tool for Startups
Running a startup is never easy but thankfully there are companies out there that want to give you a break. Fog Creek Software is one such company. It provides its FogBugz on Demand project management tool free of charge for 2 users to students and startups. And not only is it an excellent project management application, it also has tremendous bug tracking abilities. If you don’t qualify for the free version, it can be purchased for $199 or less or as a hosted solution for $25/month.

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Copywriting Tools that Work For You (& Your Business)

written by Allison Nazarian
Allison Nazarian
Topics: Business, Copywriting, Marketing, SEO copywriting
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You’re running (or working for) a business and want to get the word out, but you don’t have the time or writing skills to get your point across.

What to do? Here are three things you may want to consider:

  • SEO (search engine optimization): Writing with specific keywords in mind is a key to search engine success. Search engines pick up on the words you designate crucial to your business, to help place you at the top when a potential client is searching for you or the kinds or services or products you offer. Don’t be afraid to blog or write multiple articles centering on similar topics – this will only boost your business in the search engines.
  • Ghostwriting: Having a professional writer is like having a partner in business you never knew you had. Ghostwriters will work closely with you to successfully market your product. Whether it be for a website, press kit, marketing materials or other services, a good ghostwriter will learn the ins and outs of your business and will be able to get your point across more effectively (and free you up to do what you do best).
  • Press Kits: It’s safe to say that e-mailing has become a mainstay of communication, and not just for sending pictures. Building an electronic (“e”) press kit offers a complete PR kit for your business in an easy-to-send file (usually a pdf). Press releases, press clippings, interviews, your bio and other components are compiled in one convenient file. You won’t have to struggle to get the word out about your business – a click of the mouse is all it will take!

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Webgrrls Finds: Tips, tricks to work faster, smarter & with style

written by charlene
charlene
Topics: Business, Design, How-To, Marketing, SEO copywriting, Software, Tech Tools
Veiw all posts written by Charlene

Want to work faster, smarter & with style? Check out these 5 articles that reveal some tricks of the trade.

Email Spring Cleaning
If the IT department is constantly asking you to free up space in your Outlook account, you need this tool. Windows users can use the Outlook Attachment remover to detach documents currently attached to emails in your inbox and offload them to your hard drive. Even better, you can specify which document type and sizes.

Attention all SEM (Search Engine Marketing) workers
Want to get an idea of your competitors’ link building strategy, understand what people think of your site and get help with your keyword research? Start exploring the anchor text of backlinks using some free tools.

Must-See Sites
Whether you’re a designer looking to prime the creative pump or a developer searching for little-known functionality tips, this list of top-notch sites, compiled by Noupe, will feed anyone’s web fancy.

Awesome Ajax Apps
If you’re an Ajax developer or you’re looking so learn some cool Ajax techniques, you will definitely appreciate this article. It presents 25 Ajax projects and examples that are sure to impress.

Site Design Just Got Easier
Those of you charged with putting together site mock-ups will love the Yahoo! Design Stencil Kit. This free toolkit includes many of the generic images required to put together your user interface, including standard ad units, UI controls, tabs, buttons, placeholder text and more.

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