Everyone seems to understand that it's important to have a "brand" as branding is the foundation on which your entire online marketing 'platform' is built. But more and more people are asking me: "How can I build a brand on the various Social Media platforms?".
Social Media is Nothing New
Before we dive into the tips, it's good to realize that Social Media is nothing new and we all have been doing it from the beginning of time...Social Media is about connecting with people. What has changed are the tools. The tools now allow us to make that human connection on a whole different level..
Drive more traffic, increase content consumption, and encourage user participation…Gamification has become a most exciting mainstream technique that marketers rely on.
Gamification is the process of using game thinking and mechanics to engage audiences and solve problems.
Game dynamics are now entering every aspect of daily life. Good games take players (aka customers) on a journey. Early Gamification techniques only involved adding simple game mechanics like points, badges and leader boards to websites and apps. But, what I discovered at the Gamification Summit in NYC, an incredible 2 day
I recently wrote a post on do it yourself search engine optimization and have received some questions from the readers about the process of picking keyword for your website or blog that you can then use to optimize your web pages. Picking the right keywords is important because they will essentially be the traffic drivers to your website or blog.
When determining what your keywords should be, you need to ask yourself "If I were a person looking for my product or service what keywords would I use to search for them?".
Start with creating a list of keywords that are relevant to your we
We all know the name of a company or brand is important, but coming up with a winner is far from easy. Back in June, Nelly wrote a great post about Rules for Naming Your Startup, which outlines a checklist for validating whether you have a good name and lists possible pitfalls to avoid. So how do you come up with name candidates to run through this checklist?
Recently the group I'm in at work faced this challengeÂ because we needed to come up with a name for a new offering. When we were asked to submit ideas, I remember looking at the blank screen wondering how best to begin my brainstorm
Speaking and presenting is a great way to showcase your expertise and a great marketing strategy for yourself, your company, and your products and services.
Having sat through many un-engaging presentations and lectures, I have incorporated the Neuro-linguistic programming (NLP) and Accelerated Learning Technique (ALT) into my speeches and presentations to engage with my audience as I am presenting.Â I found that ALT & NLP techniques help the audience stay engaged with the information resulting in quicker learning and higher information retention rates.Â As a presenter you want yo
Search engine optimization (SEO) is extremely important to any website or blog. The higher the search engines rank your website the more website traffic gets directed to your web site, which you will hopefully be able to convert into loyal users.
Although SEO can get quite complex, there are simple things you can do yourself to ensure that your business website ranks higher in search engines for specific keywords. The first thing you need to do is to define the keywords and phrases you want to optimize for.
1. Define Keywords
Use a keyword research tool such as Overture to find the be
Sifting through the mass amounts of articles I receive each day, I occasionally find some amazing little gems that can really help you learn new skills or improve your efficiency. Here I share 5 of my most recent finds. Enjoy them now or keep them in mind for future use.
Thank You Notes 101
Thank you notes are just as important in business as they are in your personal life. But when is it appropriate to send a thank you note? Should it be handwritten? What should you say? All these questions and more are answered in this informative post from thesimpledollar.com.
Crash Course on Photoshop
If your company is still not leveraging Social Media to communicate more effectively with your customers, you are missing out on a huge opportunity.
To help you get started, check out a great post on How to Develop a Social Media Plan for Your Business in 5 Steps.
Online video has exploded in the last year and more and more small businesses turn to video as a means to more effectively communicate with their customers.
There is a lot of information online about creating videos and it can certainly be overwhelming for a newbie to get started. Jim Kukral, video blogger and veteran Internet marketer, has prepared a one stop free guide that will tell you everything you need to do to make high-quality web videos.
So far Jim has covered the following topics:
Choosing a Camera
Sets & Lighting
A good company name can impact how easily people remember you. That instant identification and recognition with your company name comes easier as your company develops a branding presence both online and offline. But as a startup, you can help build the instant branding connection by coming up with a great name that people can say, remember, and spell.
At Webgrrls, we made a naming mistake. Back in 1995 when we were trying to come up with a name that reflected the fun personality behind the company, we came up with webgrrls.com (web women was too boring and webgirls sounded too young).
There are so many great articles that can really teach you a thing or two - but unfortunately they seem to be lost amongst numerous other "less-meaty" ones. Here are 5 recent postings that may help you do your job or run your business more effectively.
How to Kill CSS Bugs
Have you ever been frustrated because your CSS layouts are rendering differently between browsers? Or are you still trying to figure out how to achieve a certain look with CSS? This Noupe article covers more than 20 fixes for issues relating to fixing IE bug, positioning block elements, creating columns & tables, work
Want to work faster, smarter & with style? Check out these 5 articles that reveal some tricks of the trade.
Email Spring Cleaning
If the IT department is constantly asking you to free up space in your Outlook account, you need this tool. Windows users can use the Outlook Attachment remover to detach documents currently attached to emails in your inbox and offload them to your hard drive. Even better, you can specify which document type and sizes.
Attention all SEM (Search Engine Marketing) workers
Want to get an idea of your competitors' link building strategy, understand what people
Design, usability, functionality, and optimization...that is what we who work on the Web should be about...lets check out what the Google team has to say about it.
Here is a list of principles that all Google website designers use as a guide. This list came from Google's User Experience (UX) group that is responsible for Google's user interface design, visual design, user research, web development, and user interface writing.
1. Focus on peopleâ€”their lives, their work, their dreams.
2. Every millisecond counts.
3. Simplicity is powerful.
4. Engage beginners and att
Looking for meaty, practical articles that will help to improve your work performance? These 5 links provide some amazing tips, tricks and tools.
Do Business with Style
Are you a small business owner that could use professional looking designs for your presentations, letterheads, invoices, or business cards? Microsoft has published a number of gorgeous templates for its Office 2007 package (older versions may also work for some of the designs). You can choose from 6 different designs and 9 customer colors to create a professional looking template that matches your companyâ€™s style. B