I had the pleasure of attending IGNITION WEST conference last week in San Francisco. Organized by Business Insider, the event explored the future of Mobile. I was really excited to be in a room full of people interested in one of the hottest trends right now.
The Current Trends in Mobile
The Business Insider's team kicked off the conference with the discussion on the current trends in mobile...the growth of smartphones and tablets, the platform wars, and how consumers are using mobile devices.
Last year the number of smartphones sold exceeded the number of PCs sold and the potential f
Wow, I guess technology literally changes every day! Two weeks ago I taught a workshop for NYC Webgrrls on the benefits of building Facebook Landing pages, bringing them the latest and greatest techniques of Social Media marketing. “Visitors who visit your page and land on a custom Welcome page are 47% more likely to Like your page”. Starting March 30, creating a landing page on Facebook will no longer be possible!
Facebook announced, last week, that starting March 30, they are forcing all Facebook Business Page owners to convert to the new timeline format, which will completely elim
I work in a creative business - the business of creativity to be exact, and I see how difficult it is for some business people and academics to understand HOW a creative approach can help a business grow. But in today's business environment, I can't imagine a thriving business that is not looking at their business in a creative way.
The subject of creativity in business has been on the forefront lately, discussed in business blogs and articles in serous publications. There is no question that the term "CREATIVE" is getting some major traction, according to LinkedIn (based on 135 million
In that weird time between Christmas and the start of the next year, I love reviewing the year. My 2011 has been quite remarkable, I accomplished many goals and ticked off a few things on my bucket list, including graduating from Thunderbird in Europe, attending Sundance, visiting India and Germany - and overall, just had a wonderful time of travel, friends, and family throughout.
Now it's time to read the Top and Best of lists for the year, and as 2011 winds to an end, and we start to get a peek at 2012, it’s time to review what 2011 brought us.... and some of the lists it has spawned.
As consumers spend more and more time online, it's critical for marketers to reach our consumers at the right time, with the right message, communicated in the right way. Tools that help drive those insights help us stay on the cutting edge.
~ Gayle Fuguitt Vice President, Consumer Insights, General Mills
Most of my career I have worked as a traditional producer, and have had the privilege of working on commercials, TV programs, documentaries, long and short form film projects, corporate videos and pretty much any form of moving image communication - but in the last 3 years I have gone
Don’t get a "job", create a life and career you love - why not?
I've done a lot of complaining here, but of all the things I've complained about, I can't complain about my life........ And all this time I’ve been paid to say what is on my mind on television, you don’t get any luckier in life than that.
~ Andy Rooney
One of the things that struck me during the coverage of Andy Rooney’s life and passing, was his resolute claim that he did what he loved professionally for 70 years - and in fact he did it right up to his passing at the age of 92. Some would say that he was one of
Everyone seems to understand that it's important to have a "brand" as branding is the foundation on which your entire online marketing 'platform' is built. But more and more people are asking me: "How can I build a brand on the various Social Media platforms?".
Social Media is Nothing New
Before we dive into the tips, it's good to realize that Social Media is nothing new and we all have been doing it from the beginning of time...Social Media is about connecting with people. What has changed are the tools. The tools now allow us to make that human connection on a whole different level..
When you are looking for a job, it's important to remember that doing what you have always done is just not enough. Think it through, and then take action. After all, that's what your employer will want you to do when you accept the job anyway.
~ Priscilla Claman, President of Career Strategies, Inc.,
OK I admit it, I don't like looking for a job - does anybody really????
I thought getting an EMBA would be on of the most challenging things I would ever do, well it would take second place to the arduous labor involved in finding a full time job, while career slashing. In fact, my curren
Drive more traffic, increase content consumption, and encourage user participation…Gamification has become a most exciting mainstream technique that marketers rely on.
Gamification is the process of using game thinking and mechanics to engage audiences and solve problems.
Game dynamics are now entering every aspect of daily life. Good games take players (aka customers) on a journey. Early Gamification techniques only involved adding simple game mechanics like points, badges and leader boards to websites and apps. But, what I discovered at the Gamification Summit in NYC, an incredible 2
The business landscape has changed fundamentally; tomorrow’s environment will be different, but no less rich in possibilities for those who are prepared. McKinsey & Company, worldwide (former) Managing Director, Ian Davis
A lesson from the (original) Great Depression - opportunities always exist!
Many years ago, I heard a story of a man who became a millionaire during the (original) Great Depression. This banker had lost his fortune and had watched many of his friends capitulate to the circumstances. Faced with unemployment he learned a trade and became a tile layer, he eventual
"Go home, take a paper bag, cut some eyeholes out of it. Put it over your head, get undressed and look at yourself in the mirror. Really evaluate where your strengths and weaknesses are. And be honest.” Mad Men, Joan Holloway
I am NOT talking about the oldest profession in the world here, (although I am sure that is a profession where there is pay parity for women). I am talking about sexual capital in the workplace, as defined by Catherine Hakim, a professor at the prestigious London School of Economics and author of "Erotic Capital: The Power of Attraction in the B
“That we are responsible for our own fate, we reap what we sow, we get what we give, we pull in what we put out. I know these things for sure” Madonna
My favorite "mistresses" of reinvention is Madonna - SAY WHAT YOU WILL ABOUT HER - HATE HER OR LOVE HER, she has been through more “re-births” physically, creatively, personally and in business than any other public figure I can think of.
When Madonna came on the scene in the 80’s, she was young, defiant and unconventional, she had fame, fortune and POWER. She showed the world that she was going to achieve it all - on her
We've come a long way. Power dressing now is designed to let the woman inside us come through.
Recently I was at a business meeting with professional women, all at the top of their respective fields. We where working on some reinvention ideas, everyone was excited to be there. Many of us did not know each other, but we where all equally committed to accomplish our goal for the meeting. I always enjoy these situations and hope to learn from my peers. At the very beginning of the meeting, however, there was one woman, who was really throwing me off.... so I stepped back in ord
From birth to age 18, a girl needs good parents. From 18 to 35, she needs good looks. From 35 to 55, she needs a good personality. From 55 on, she needs good cash.
~ Sophie Tucker
How do you handle ageism during career reinvention? I say NO!
As part of my career reinvention I went to Grad school and am now, like many other grads, on the job hunt.
Recently, I was told by a respected recruiter that I was too “experienced” to present to her clients. While she was very clever and PC, I know that meant code for “too old”. Generally, I would say hey I AM NOT OLD, AND I only need