Webgrrls Wisdom » Events | Enter to Win Full Pass to Women 2.0 Pitch Event in NYC – Nov 14

Enter to Win Full Pass to Women 2.0 Pitch Event in NYC – Nov 14

Nelly Yusupova — Mon, 05 Nov 2012 19:15:03 +0000

Webgrrls International often receives tickets to industry events and we have two FREE full passes to attend the Women 2.0 PITCH NYC 2012 Conference & Competition in NYC that we want to offer to our members. The date for the Conference is November 14. The value of each pass is $750.

2 Ways to Win

Attend the NYC Webgrrls The Art of Less Doing & Networking event on November 7. We will randomly choose a winner at the event. Note: you must be present to win.
Enter to win online. You must be a member to participate…so, if you are not a Webgrrls member or your membership is not current, please Join or Renew your membership now. We will randomly determine who receives the ticket for the event and will email you if you are the winner.

All Webgrrls receive 30% Discount to Attend!

All Webgrrls are eligible to receive a 30% discount to attend the event. Be sure to enter discount code: WEBGRRLS-30 when registering.

See you there!

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Pearls from IGNITION WEST: Future of Mobile conference

Nelly Yusupova — Thu, 29 Mar 2012 17:53:07 +0000

I had the pleasure of attending IGNITION WEST conference last week in San Francisco. Organized by Business Insider, the event explored the future of Mobile. I was really excited to be in a room full of people interested in one of the hottest trends right now.

The Current Trends in Mobile

The Business Insider’s team kicked off the conference with the discussion on the current trends in mobile…the growth of smartphones and tablets, the platform wars, and how consumers are using mobile devices.

Last year the number of smartphones sold exceeded the number of PCs sold and the potential for growth in mobile is still enormous and in fact, we’re still early (835million SmartPhone users vs. 5.6billion DumbPhone users).

View the Full Slide Deck.

The Future of Mobile Apps

Simon Khalaf, President and CEO of Flurry showcased the current trends in mobile apps and talked about how mobile app businesses are disrupting industries, mobile app usage, and how app developers are monetizing mobile apps.

Mobile Apps are eating software and the world? View the Full Slide Deck.

The Golden Nuggets

Throughout the day, we heard from many companies and VCs in the mobile space. Here are some pearls of wisdom that I heard from some of the presenters.

“We’re not in another bubble…In 1999, there were 38 million broadband Internet users worldwide. Today, there are 1.2 billion people getting broadband Internet access on their phones” ~ Simon Khalaf, President and CEO of Flurry
“Smartphones are enabling new markets. Postmates, which enables geo-located services like the ability to press a button and get a bike messenger or a truck, and Gigwalk, which is disrupting the temporary jobs market. You can get a job in a few minutes.” ~ Jeff Clavier, founder and managing partner at SoftTech VC
“The leading edge stuff is usability … it’s not leading edge … it’s just sh*t we aren’t very good at.” ~ Dave McClure, founding partner at 500 Startups
“It’s about going through false starts... Brbn was a false start. The best companies in the world have all had predecessors. YouTube was a dating site. You always have to evolve into something else” ~ Kevin Systrom, CEO of Instagram
(Instagram originally started out as a check-in app called Brbn)
“Hiring is a long-term process. Hiring starts a year before you build your company. It’s the network you build. The first five people we hired at Instagram were good friends. Trust is by far the most important thing. You’ll never find your co-founder on Craigslist” Kevin Systrom, CEO of Instagram
“Great CEOs are made, not born. One reason Facebook has been so successful, is that Mark Zuckerberg has learned how to be a great CEO, which he wasn’t at the beginning”. Andreessen Horowitz, founder and partner Ben Horowitz
“Zynga is a game company. We stopped looking at ourselves as a game company.It’s not just the launch of a game, it’s the launch of a franchise. It’s bigger than most movie launches in Hollywood. Rovio is one of the first brands to launch from the digital to the physical world” ~ Peter Vesterbacka, CMO Rovio
“In technology, you are in the innovation business. In order to hit the next product cycle, you’re going to have to reinvent the company. If you look at long lasting technology companies – IBM, HP, Intel, Facebook, and Amazon – all of them are run by founders who play a prominent role in them. The innovation comes from the founder”. ~ Andreessen Horowitz co-founder Ben Horowitz
“Zynga has been good at buying companies early. We bring in teams that are a good DNA fit for our business. Also, games that bring good games into our ecosystem” ~ Travis Boatman, Mobile Chief of Zynga

Follow the #ignitionwest hashtag to see what other people tweeted at the event.

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Some of the Best LISTS of 2011

Maria Botta — Wed, 28 Dec 2011 18:17:52 +0000

In that weird time between Christmas and the start of the next year, I love reviewing the year. My 2011 has been quite remarkable, I accomplished many goals and ticked off a few things on my bucket list, including graduating from Thunderbird in Europe, attending Sundance, visiting India and Germany – and overall, just had a wonderful time of travel, friends, and family throughout.

Now it’s time to read the Top and Best of lists for the year, and as 2011 winds to an end, and we start to get a peek at 2012, it’s time to review what 2011 brought us…. and some of the lists it has spawned.

Here is a list of some of the Best Of lists of 2011 that I have found… I would LOVE to hear some of yours!

So the Myan calendar ends in 2012. So what? My calendar ends in December. I just buy a new one. ~ Mr. Youngblood Geography teacher

And in 2012, pending that the world won’t end, here are some interesting lists of things to look forward to.

Now as I am thinking ahead to 2012, making my resolutions, planning, strategizing and imagining what the year ahead may bring… I wish you all an amazing 2012.

Click here to view the embedded video.

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Webgrrls Celebrates Achievements of Women in Technology & Business – Dec 6 & 7

Nelly Yusupova — Mon, 28 Nov 2011 17:50:21 +0000

The 2011 Holiday Season is fast approaching and to kick it off we are organizing a dual-city Webgrrls International Holiday Celebration December 6th with the San Francisco Webgrrls and December 7th with the New York City Webgrrls, and when the Webgrrls Community gets together, it becomes an industry event, not only about revelry but also about the celebration of the achievements of women in technology and business.

December 6 – San Francisco

The San Francisco Webgrrls Holiday Celebration will be Tuesday, December 6th at the Techsoup space.

We will toast to success and ring in the Holidays with a wine and cheese affair with some great wine, great raffle prizes, and a great San Francisco crowd. Get more information and RSVP!

December 7 – New York City

The NYC Webgrrls Holiday celebration will be Wednesday, December 7th at Wix Lounge, a co-working and event space for creative professionals (located steps from Union Square).

We will have a great menu and can share a toast with some great wine & beer, and some amazing people. Get more information and RSVP!

Webgrrls International has a lot celebrate this year! A new site, new technology, our workshop line-up has grown offering new information and new skills to our members and community, our regular and small business membership continues to grow. San Francisco Webgrrls has a new chapter leader, Anne Ward, and is growing exponentially and the NYC Webgrrls is having its best year. The Webgrrls Blog, Webgrrls Wisdom, continues to influence as our subscriber base continues to grow. We have created some great momentum for 2012. It has been a very rewarding year for many of us.

Come and celebrate with us!

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Occupy your mind – An opportunity to create change?

Maria Botta — Thu, 10 Nov 2011 12:00:10 +0000

You cannot solve a problem from the same consciousness that created it. You must learn to see the world anew.
~ Albert Einstein

Occupy your mind – Attracting and creating opportunity

The global “Occupy” movement has been on my mind a great deal lately, it disturbs me to the core, I understand the anger – at times, I am angry too. I am not a liberal, conservative, communist, a tea partier or a socialist, now that we got that out of the way – my feelings, hopes and dreams about this country, simply do not fit into any of those little categories. Like the occupiers, I want a renewed democracy, prosperity, and to restore “The American Dream” to it’s rightful glory.

I do not resent wealth or wealthy individuals – I like money! What I resent, and in fact detest, are those individuals and institutions who have set about to kill the dream, and the dishonest means by which wealth has been achieved and rewarded in this country, and those that made “Greed is Good” a mantra for Wall Street ……. But, I am not choosing to occupy Wall Street – instead, I choose to focus my energies on creating my own wealth …. doing so ethically and honestly, as an example to others, and supporting those who will pursue the same.

It’s a sad commentary that the general public is actually better versed in Kim and Kourtney Kardashian’s antics than our nation’s politics ….. that has got to change …. perhaps that will be one of the things that the “Occupy” movement will achieve. But it’s time to focus the “Occupy” tactics on what is sorely needed – jobs that pay a decent wage, and hope for those who have been struggling.

I support the intent of the “Occupy” movement because…..

The “Occupy” movement is a wake up call to American business.
It is an escape valve for those who have had to endure this crisis on their backs.
Protesting is a way to generate change – we need it in order to save the middle class.
It is our right as guaranteed in the Bill of rights – which includes the phrase “the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”

A Humanitarian Mission to the ”Occupy” movement

I have a dear friend, Maria Caso, who is a certified Life Coach and grief recovery specialist. She went to the occupy Wall Street encampment together with a number of other Coaches, in the camp they set up a table, and spent an entire weekend offering advice and coaching. They considered this a humanitarian mission – offering their expertise and knowledge for free. She told me that besides the incredible stench (this was in the heat of September) the one thing that struck her was the palpable lack of hope. This lack of hope, is something that will remain in our country’s psyche for a long time …..

Why aren’t employers coming to the movement to get people back to work?

If I where a business owner, I would take this opportunity to go down to those “Occupy” encampments and get people back to work, you might find the next innovator for your company right there. The occupiers are obviously thinking differently, and that is exactly what American businesses need right now – people who will think in new ways.

At least one company is trying to do something of significance to get people back to work, starting November 1, the Starbucks Foundation, is teaming up to initially fund the “Create Jobs for USA program”. The purpose will be to provide loans to under-served community businesses, including small businesses, micro-enterprises, nonprofit organizations, commercial real estate, and affordable housing.

How do we challenge other employers and lending institutions to get down to those encampments and get people back to work? …… I see this as an opportunity, that is being missed – but why? I would like to know the answers to these questions…. and I would like to see the energy of the “Occupy” movement spent on attracting and creating opportunity, and hope that the protest is the beginning of the process of change.

Besides creating good jobs, the “Occupy” movement has the groundswell and momentum to create a platform where to engage big business – starting perhaps with a manifesto of ethics and standards. The time is now, there is an opportunity to create a place to initiate the dialogue that will lead to the changes that the world wants to see.

The “Occupy” movement will be on our minds for a long time. But will camping in a park in unsanitary conditions indefinitely, with no real actionable agenda, help the movement achieve it’s goals? At the very least, I hope that the “Occupy” movement will spark the dialogue and action that is necessary to ignite the changes that will get people back to work!

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Drive more traffic, increase content consumption, and encourage user participation with Gamification

Nelly Yusupova — Wed, 12 Oct 2011 13:13:46 +0000

Drive more traffic, increase content consumption, and encourage user participation…Gamification has become a most exciting mainstream technique that marketers rely on.

Gamification is the process of using game thinking and mechanics to engage audiences and solve problems.

Game dynamics are now entering every aspect of daily life. Good games take players (aka customers) on a journey. Early Gamification techniques only involved adding simple game mechanics like points, badges and leader boards to websites and apps. But, what I discovered at the Gamification Summit in NYC, an incredible 2 day event, is that it is not enough. The gamification journey should give the user something to learn and master, encourages people to stay engaged with your brand and have FUN in the process.

Extrinsic vs. Intrinsic Motivations: (what motivates people)

How do you figure out what “journey” to take your user on? By understanding what motivates people. There are two types of motivators:

Extrinsic – monetary exchange for a product or service.
In game mechanics, these motivators would translate into rewards such as money, points, or schedules
Intrinsic – exchange of an intangible for a product or service. In a game, these motivators would translate into things like friendship, commitments, & loyalty.

Extrinsic Motivators are very good for encouraging people to complete simple tasks. To achieve longer term engagement and have people exceed their own performance, you have to use intrinsic motivators ~ Amy Jo Kim

What Motivates People? (competition or satisfaction)

When designing game mechanics for a particular group of people, to effectively generate the appropriate user engagement, it is important to understand the underlying motivations and personality types that make up your community. What some people find fun or motivating, others might not…competition and winning are important for some, for others, a simple feeling of recognition or making a difference may be more satisfying.

Michael Wu, one of the presenters at the Gamification Summit, wrote a great post on Psychology of Motivation where he breaks down the science behind motivation.

What Personality Type is your Customer?

Gabe Zichermann, the chair of the Gamification Summit and author of “Gamification by Design”, says that we need to really understand each of our customer type motivations so you can unpack what your consumer will think is fun.

He classifies all users into 4 Bartles player types, each motivated by different things:

Achievers are driven by in-game goals, usually some form of points gathering – whether experience points, levels, or money.
Explorers are driven to find out as much as they can about the virtual construct – including mapping its geography and understanding the game mechanics.
Socializers use the virtual construct to converse and role-play with their fellow gamers.
Killers use the virtual construct to cause distress on other players, and gain satisfaction from inflicting anxiety and pain on others.

Can Gaming make a better world?

I was really inspired to hear the many case studies, examples, and conversations, of how gaming will transform the world and would really recommend that you watch Jane McGonigal TED talk on how gaming can make a better world.

Click here to view the embedded video.

Learn More:

If you were unable to attend the Gamification Summit, be sure to check out the live blog for a recap off all of the events and visit the conference SlideShare page for all of the presentations

NYC Webgrrls Gamification Seminar:

Are you going to be in NYC on November 9th? Then you have to attend the NYC Webgrrls Gamification Seminar. We are extremely excited to have one of the top thought leaders in Gamification, Gabe Zichermann, lead the seminar! http://www.webgrrls.com/events/:396

See you there!

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Enter to Win Free Pass to Gamification Summit NYC (Sep 15-16)

Nelly Yusupova — Tue, 16 Aug 2011 17:16:12 +0000

Webgrrls International often receives tickets to industry events and we two free passes to attend the Gamification Summit that we want to offer to our members. The dates for the Conference are September 15-16. The value of the pass is $995.00.

If you are interested in the opportunity to attend the conference, please enter to win now. If you tweet about this event, we will enter you into the drawing twice!

We will randomly determine who receives the ticket for the conference.Please note that if you are selected, you will be responsible for your flight and hotel accommodations and other personal expenses.

If you don’t want to take your chances on winning the pass at a special 40% Webgrrls discount by using code: WEBGRRLS40. For more information and to register, go to: http://gsummit.com/

ABOUT GAMIFICATION SUMMIT

Gamification Summit NYC is the leading, must-attend event that demonstrates how to leverage the power of games to create breakthrough engagement with your customers and employees.

Hear how successful companies like Gilt Groupe, Google, Microsoft, NBC/Universal, Scholastic, MTV, Recyclebank and Aetna have leveraged gamification to transform their businesses.

Mingle with experts and thought leaders as they share insights, case studies, statistics, and hands-on training workshops at GSummit NYC.

Join us and learn how gamification is rewriting the rules of marketing, product design, customer relationship management, and user behavior – and how you can get your business in the game.

Good Luck!
Nelly Yusupova
CTO, Webgrrls.com

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Enter to Win Free Passes to OSCON 2011 – July 25-29

Nelly Yusupova — Wed, 06 Jul 2011 15:04:02 +0000

Webgrrls International often receives tickets to industry events and we two free passes to attend the OSCON 2011 Conference that we want to offer to our members. The dates for the Conference are July 25-29. The value of the pass is $1345.

If you are interested in the opportunity to attend the conference, please enter to win now. If you tweet about this event, we will enter you into the drawing twice!

We will randomly determine who receives the ticket for the conference. Please note that if you are selected, you will be responsible for your flight and hotel accommodations and other personal expenses.

About The Event:

For 13 years, OSCON, the O’Reilly Open Source Convention, has put open source to work building the future. OSCON’s program encompasses 20 tracks to explore all things open source. New tracks have been added to OSCON this year, including Citizen Science, Geek Lifestyle, Open Data, Programming, and Emerging Languages, while Healthcare returns for its second year.

OSCON Java and OSCON Data – two new distinct events co-located with OSCON, debuting on July 25-27. OSCON Java combines Java and open source to take on the tech world’s juiciest challenges—in cloud computing, big data, mobile, and more. OSCON Java tracks include Client, Cloud, Craftsmanship, JVM, and Trends. At OSCON Data, learn about the open source technologies for gathering, storing, and analyzing data that make it possible to use new data sources and do new things with existing data. OSCON Data tracks include Analytics and Visualization, Hadoop, NoSQL Databases, Real-Time and Streaming, Relational, and Roulette.

Don’t miss all the valuable tutorials, keynotes, hundreds of sessions and events. Webgrrls can also use discount code os11web to save 15% on your registration.

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Watch Live stream of all the keynotes at Velocity Conference

Nelly Yusupova — Thu, 16 Jun 2011 17:00:25 +0000

O’Reilly Velocity happens June 14-16, 2011 at the Santa Clara Convention Center in Santa Clara, CA. This conference consists of 3 days of intensely practical training, illuminating case studies, and strategies for building a culture of high performance & reliability, delivered by the best in the business.

The Velocity Conference provides you with real-world best practices for optimizing your web pages, specifically the performance of Ajax, CSS, JavaScript, and images. Even sites that had already been optimized can benefit, making for both a better customer experience and bottom line.

The conference sold out and if you did not buy your ticket don’t despair….you can watch a live stream of all the keynotes!

You can also follow the conference hastag #velocityconf on Twitter for real time update from conference attendees.

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Congressional Visit Day 2011

Elena Strange — Wed, 13 Apr 2011 16:25:54 +0000

Federal funding for basic scientific research is essential for all kinds of reasons, and its benefits extend far beyond scientists themselves.

Research and discovery are pretty good on their own, but funding supports more than just research. The science and technology work that goes on in grad schools and labs across the country helps to create jobs. Without the NSF, there would be no Google (responsible for 24,000 jobs). Without DARPA, there would be no Internet (responsible for countless jobs). These jobs are no slouches, either, with the average high-tech worker in Silicon Valley earning over $100,000 in 2008.

Federal funding has been important for me, personally, as well. I would never have gone to grad school without federal funding. After accumulating a pile of loans during my undergrad years, further education was an option only if it was paid for. The NSF and DARPA supported my grad school research and the bevy of high-tech jobs in Silicon Valley drew me to California when I graduated.

There. Was that convincing? I hope so, because that’s what I pitched to Rep. Nancy Pelosi’s legislative aide when I was in Washington last week.

I was in D.C. as part of IEEE-USA, which partnered with other professional organizations to bring nearly 300 scientists and engineers to the nation’s capital for Science, Engineering, and Technology Congressional Visit Day.

CVD is a chance not only to advocate for science funding, but to do so with the support of IEEE, the world’s largest professional organization of engineers and technologists. Going into a meeting with the backing and support of 300,000 engineers (including 40,000 in my home state of California) gives you a lot more confidence—and gets more attention from congressional staffers—than doing it alone.

As it happened, we took these meetings the day before the government almost shut down. As strongly as I feel about science issues, they seemed a little less important that day, and I even felt a little sheepish advocating for money. The shutdown possibility loomed larged and seemed more important than the NSF and DoD research budgets.

Would the staffers we talked to even be at work the next week? Would they be too busy and distracted to even talk to us? Turns out, they were more focused than I could ever be in their shoes, and they gave us their full attention in every meeting. Now that is some professionalism. I was in awe.

Have you ever visited your representatives’ offices in Washington? What would you talk about if you had the chance?

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