Everyone seems to understand that it's important to have a "brand" as branding is the foundation on which your entire online marketing 'platform' is built. But more and more people are asking me: "How can I build a brand on the various Social Media platforms?".
Social Media is Nothing New
Before we dive into the tips, it's good to realize that Social Media is nothing new and we all have been doing it from the beginning of time...Social Media is about connecting with people. What has changed are the tools. The tools now allow us to make that human connection on a whole different level..
Drive more traffic, increase content consumption, and encourage user participation…Gamification has become a most exciting mainstream technique that marketers rely on.
Gamification is the process of using game thinking and mechanics to engage audiences and solve problems.
Game dynamics are now entering every aspect of daily life. Good games take players (aka customers) on a journey. Early Gamification techniques only involved adding simple game mechanics like points, badges and leader boards to websites and apps. But, what I discovered at the Gamification Summit in NYC, an incredible 2 day
Remembering that you are going to die is the best way I know to avoid the trap of thinking that you have something to lose ~ Steve Jobs
In tribute of Steve Jobs, I wanted to highlight one of my all time favorite videos of Steve Jobs, where he urges graduates to pursue their dreams and see the opportunities in life's setbacks -- including death itself.
Transcript of Steve Jobs' inspirational commencement address:
Almost every situation/transaction allows an opportunity for you to practice one of the most important business skills in business is Negotiating.
Yes, I do know that most people hate negotiating, but, if done well, it can be fun and also, if done well and when it is time to negotiate seriously, and you prepare for it, negotiating can either put or keep a lot more money in your pocket.
You don't get what you deserve, you get what you negotiate
Negotiating Quick Facts:
Women will pay on average more than $1,353 to avoid negotiating the price of a car
Women typically ask for less and
Unless you are one of those people who uses flowcharting software on a regular basis, it is hard to justify spending money on Visio, SmartDraw, or CorelDraw. So I set out to find some free flowcharting software alternatives.
Gliffy is a free web-based diagram editor. It has been referred to as the online visio killer. Gliffy is a great tool that makes it easy to create, share, and collaborate on a wide range of diagrams.
You will need to register to begin drawing and must have a Flash plug-in installed in your browser.
draw.io is online diagram software / flowchart make
We all know the name of a company or brand is important, but coming up with a winner is far from easy. Back in June, Nelly wrote a great post about Rules for Naming Your Startup, which outlines a checklist for validating whether you have a good name and lists possible pitfalls to avoid. So how do you come up with name candidates to run through this checklist?
Recently the group I'm in at work faced this challengeÂ because we needed to come up with a name for a new offering. When we were asked to submit ideas, I remember looking at the blank screen wondering how best to begin my brainstorm
Time is a big commodity and every day every one of us tries to figure out a way to spend less time working and more time doing what we love...spend it with family & friends, take on a new hobby or finally get back to the one we've been neglecting.
We all try to implement our own time management techniques: managing email, managing our employees and work flow, managing interruptions, and the list can go on and on.Â We are all struggling to figure out the work-life balance thing.Â This is especially hard for working women, especially women in technology who can become victims of tec
I was at the BlogHer '08 conference this past weekend and did a lot of networking and now have a pile of business cards that I have to follow up with.Â Although it can be a a lot of work, following up with your new contacts ASAP is an important process of building an effective network.
Here are some tips for managing your business cards and ensure that you network more effectively:
1. Write notes about your conversation on the back of the card and any specific action items at the time of the conversation.
2. When you get home, use a business card scanner to scan the business car
Sifting through the mass amounts of articles I receive each day, I occasionally find some amazing little gems that can really help you learn new skills or improve your efficiency. Here I share 5 of my most recent finds. Enjoy them now or keep them in mind for future use.
Thank You Notes 101
Thank you notes are just as important in business as they are in your personal life. But when is it appropriate to send a thank you note? Should it be handwritten? What should you say? All these questions and more are answered in this informative post from thesimpledollar.com.
Crash Course on Photoshop
If your company is still not leveraging Social Media to communicate more effectively with your customers, you are missing out on a huge opportunity.
To help you get started, check out a great post on How to Develop a Social Media Plan for Your Business in 5 Steps.
Online video has exploded in the last year and more and more small businesses turn to video as a means to more effectively communicate with their customers.
There is a lot of information online about creating videos and it can certainly be overwhelming for a newbie to get started. Jim Kukral, video blogger and veteran Internet marketer, has prepared a one stop free guide that will tell you everything you need to do to make high-quality web videos.
So far Jim has covered the following topics:
Choosing a Camera
Sets & Lighting
A good company name can impact how easily people remember you. That instant identification and recognition with your company name comes easier as your company develops a branding presence both online and offline. But as a startup, you can help build the instant branding connection by coming up with a great name that people can say, remember, and spell.
At Webgrrls, we made a naming mistake. Back in 1995 when we were trying to come up with a name that reflected the fun personality behind the company, we came up with webgrrls.com (web women was too boring and webgirls sounded too young).
There are so many great articles that can really teach you a thing or two - but unfortunately they seem to be lost amongst numerous other "less-meaty" ones. Here are 5 recent postings that may help you do your job or run your business more effectively.
How to Kill CSS Bugs
Have you ever been frustrated because your CSS layouts are rendering differently between browsers? Or are you still trying to figure out how to achieve a certain look with CSS? This Noupe article covers more than 20 fixes for issues relating to fixing IE bug, positioning block elements, creating columns & tables, work
Below are two of the many very interesting points made by Gender in Job Negotiations: A Two-Level Game, a research article published by Harvard Business School in May 2008:
...men are generally perceived to have an advantage in negotiations over women because they are expected to be more effective at asserting their self-interest and claiming value for themselves, whereas women are expected to act in a more yielding and agreeable and less effective manner in terms of individual performance...
...stereotypes make attempting to negotiate for higher compensation a more socially risky en