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Social Media Benchmark Study

written by Nelly Yusupova
Nelly Yusupova
Topics: Blogs, Business, Events, Marketing, Technology
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I am at BlogHer Business conference today and this morning we heard the results of the social media benchmark study that BlogHer conducted in conjunction with Compass Partners.

The study consisted of more than 6,000 women. 1,250 female Internet users were surveyed via a nationally representative panel, and 5,000 visitors to BlogHer’s network. The results?

* 36.2 million women actively participate in the blogsophere every week (15.1 publishing, 21.1 reading and commenting)? (Page 3 of report below)

* Women are so passionate about blogging that large percentages of women said they would give something up to keep the blogs they read and/or write:

  • 55% would give up alcohol
  • 50% would give up their PDAs
  • 42% would give up their i-Pod
  • 43% would give up reading the newspaper or magazines

BUT, some things are sacred … only 20% would give up chocolate! (Page 17)

* More than half of women maintain the original blog they started (Page 8 )

* Our time shift from traditional media is accelerating. In the general Internet population:

  • 24 percent of women surveyed say we watch less television because we’re blogging
  • 25 percent of us say we read fewer magazines because we’re blogging
  • 22 percent of us say we read fewer newspapers because we’re blogging

(These numbers are even higher for members of the BlogHer network. See Page 10)

* “It’s about me”: Our own lives are our favorite topic — but don’t assume you know all the different topics our lives represent by lifestage. (Page 11)

* More than half of women surveyed consider blogs a reliable source of advice and information (Page 10)

* Half of women surveyed say blogs influence their purchase decisions (Page 16)

* Despite hype, few women report discontinuing blogging due to problems with trolls or being “outed” (Page 8 )

You can download the full power point report from the BlogHer website.

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