OPEN from American Express launched “Inside the Entrepreneurial Mind” series, which offers marketing advice from successful entrepreneurs through a series of online videos.
Here’s is a list of some of the topics from the “The Business of Technology” forum
Your customers may be learning a lot about your business â€” and not just from you. From pricing comparisons to online reviews, Wired Magazine Senior Editor, Nick Thompson, describes the phenomenon of radical transparency â€” how it is changing the nature of information.
How does Wikipedia – an online encyclopedia based on user-generated information – maintain credibility? Jimmy Wales lends his insight on maintaining your brand’s credibility in the digital age.
In todayâ€™s wired world, you can connect to a workforce of thousands, who are available 24 hours a day, and might even work for free. Itâ€™s not outsourcing, itâ€™s “crowdsourcing.” Wired Magazine Senior Editor, Nick Thompson, provides examples of this emerging trend.
Are your customers advocates for your brand? Sean Parker shares Facebookâ€™s secrets to creating and spreading online communities.
Facebook co-founder Sean Parker talks about the importance of “creating an experience” in order to engage with your customers online.
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