We all know the name of a company or brand is important, but coming up with a winner is far from easy. Back in June, Nelly wrote a great post about Rules for Naming Your Startup, which outlines a checklist for validating whether you have a good name and lists possible pitfalls to avoid. So how do you come up with name candidates to run through this checklist?
Recently the group I'm in at work faced this challengeÂ because we needed to come up with a name for a new offering. When we were asked to submit ideas, I remember looking at the blank screen wondering how best to begin my brainstorm