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Welcome to Webgrrls Wisdom, a blog to find commentaries about women's careers, business, technology, and the industry.

Posts written by erica

The Future of Shared Work Spaces

written by Erica Orange
Erica Orange
Topics: Technology

Given the current economic climate, flexible and “alternative” staffing arrangements have – in many cases – proliferated. Rather than looking for full-time, permanent employment, many people are looking instead at multiple temporary jobs. These jobs have acquired new currency in this recession, especially among white-collar job seekers, as they cast about for work of any kind and companies remain cautious about permanent hiring.

While the current state of employment may be rendering job security obsolete, many people in the workforce don’t necessarily view that as a bad thing. Independent workers now comprise 30% of the workforce, and, as Gen Ys increasingly desire professional flexibility, co-working spaces are becoming much more popular and in-demand.

As a result, a number of new apps and sites that facilitate the “freelance lifestyle” are thriving:

Let’s Meet and Work: The “coffice” has become a common urban staple. Enter Let’s Meet and Work, an app which maps public venues (coffee shops, galleries, museums, book stores) that double as efficient work spaces. Anyone with knowledge of a space can suggest it for the respective city’s map by filling out a recommendation form.

Desktime: Desktime caters to a workforce without HR departments. The site partners up freelancers searching for a place to work with available co-working spaces. Listings include desks or entire offices, conference rooms, and other shared spaces that can be rented by the day, week or month.

Loosecubes: Loosecubes differentiates itself by emphasizing the valuable professional connections facilitated through co-working establishments—a distinction that’s made in the service’s self-identification as a “community marketplace.” However, in order to post and respond to listings on the site, users must first set up a profile identifying their primary profession, a description of their “work vibe” (options include titles such as “hacker,” “fratty” and “awesome”), whether or not they are accepting new work and location.

While this has been a growing trend for some time, there are now serious economic and technological reasons driving the arrangement. And perhaps this is indicative of a more basic human need, too — the need to be around other people. No matter how much we connect via mobile phones, email, texting, social media sites like Facebook or through webinars, many people still need to be around others for ideas, encouragement and conversation. 

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The Future of Getting, Doing and Losing Jobs

written by Erica Orange
Erica Orange
Topics: Business,Career

Locally and globally, we continue to see that the nature of jobs is profoundly changing, and what we do in order to earn our incomes, and how we do it, will never be the same.  Importantly, none of this will ever again conform to what were the norms or rules or expectations across companies or through the years.  The business of getting, keeping, being rewarded for and losing jobs has become a virtual free-for-all.

Here are some of the things I am seeing as it pertains to current workplace trends:


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7 Ways Social Media Can Help Retain Women in the Workplace

written by Erica Orange
Erica Orange
Topics: Business,Leadership,Social Media

When brewing company MillerCoors realized it was struggling to retain female salespeople, the company turned to social tools to turn this trend around. Executives at the country’s second-largest brewing company wanted to make far-flung female sales reps feel less isolated and more of a cohesive team. But how could they do this when their workers are spread across the country, often on the road, and working odd hours? They went social!

What did they accomplish? And, more importantly, how can “going social” help YOU retain female employees?

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Could Dating Be A Reason Why More Women Don’t Work in Technology?

written by Erica Orange
Erica Orange
Topics: Career,Technology,Women in Technology

Career vs. love. Love vs. career.  For many women out there, this is a common struggle, and one that we deal with (and become distracted by) at several points throughout our lives.  But according to a new study, when women are primed to think about their dating love lives, they become less interested in STEM– (Science, Technology, Engineering, and Mathematics) related fields and coursework. Really?? Could this actually be a reason why more women don’t work in science and technology?

Researchers at the University of Buffalo (NY) have published a study finding that:

When women are “pursuing romantic goals” they tend to shy away from academic work in [STEM]. In two experiments, subjects were exposed to images and conversations that primed them to think about dating, and then completed questionnaires regarding their interest in pursuing STEM versus other majors. Women who thought about dating and not intelligence or friendship reported less interest in STEM fields. A third component of the study asked women to keep track of their feelings of romance and their interest in math, and found that the two were at odds.

But why is this the case?

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Women in Power: The Emerging Global “She-conomy”

written by Erica Orange
Erica Orange
Topics: Business,Career

Everyone has long suspected that the purse strings are held by women. How many times have we heard that its women that make 85% of the buying decisions in their households?

But the thing we are seeing emerge now is that women are not just the chief purchasing officers, they are also the earners – a reality that has enormous consequences across global economies.

The emergence of a global “She-conomy” will have a major impact on everything from education to marketing and branding to fertility levels. While it’s true that most women still earn less than men, are far less likely to be in the highest-salaried executive positions, there are numerous positive indicators on the horizon in the U.S.:

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