Everyone seems to understand that it’s important to have a “brand” as branding is the foundation on which your entire online marketing ‘platform’ is built. But more and more people are asking me: “How can I build a brand on the various Social Media platforms?”.
Social Media is Nothing New
Before we dive into the tips, it’s good to realize that Social Media is nothing new and we all have been doing it from the beginning of time…Social Media is about connecting with people. What has changed are the tools. The tools now allow us to make that human connection on a whole different level…having access to people from all over the world where information travels at the speed of light!
Tips for Building a Brand on Social Media
- Define your brand…your story
In Social Media, your brand story appears in your bio or tag line. Make sure to write a great bio/tag line that tells your story.
Things you should include in your Brand Story
- Identify What You Value
- Identify What Makes You Unique
- Identify How You Want To Be Perceived
- Identify Your Specialty
- Identify Your Target Market
Here are 3 examples on Twitter community that tell a great story:
One important note is to tailor your bio for each community if necessary. The target audiences that you want to reach in different communities might vary, so, you have to know the community in order to speak to it’s members in a language that they understand and expect.
Also, remember to use keywords that you want to be found under in your bio as this is how users of that community will find you.
- Use a Great Photo
I can’t stress this enough. Your photo is the human connection. Make sure that it is clear and portrays your personality. Can you guess which photos I think you should use?
- Engage with your community to build relationships
Because there is so much going on in everyone’s lives today, engaging with the community members is the only way to stay on top of their minds.
How do you engage?
- Ask Questions
- Answer other people’s questions
- Comment on people’s posts
- Respond to people when they try to reach out to you
To help you manage your Social Media communications, you have to monitor what people say about your brand and respond in a timely manner. To monitor what people say about your brand, you can use Google Alerts, Addictomatic, and Twitter Search.
- Be Remarkable!
In order to succeed in Social Media, you have to be remarkable! The power of Social Media tools are SHARING features, where people can easily pass something they like on to their networks.
People share remarkable things
People want to connect with remarkable people
- Be Ubiquitous
You have to create multiple streams of YOU on all the different social networks but you have to create a “HUB” (usually your blog/website) where people can find all of the info about you in one place.
What do you think? Do you have any other tips for building a brand on Social Media, please share in the comments!