140 Character Conference - Great “Twearls” of Wisdom

The 140 Characters Conference in NYC last week was focused on exploring the disruptive nature of Twitter and the “State of Now” and in the true twitter style, the sessions were short and to the point - limited to 10 to 20 minutes.

It was a gathering of the early adopters of Twitter and the goal was to share how Twitter is being used across the different industries including: News and Journalism, Politics, Marketing and PR, Music, Sports, Fashion, Publishing and more…

In True Twitter Fashion there were “Twearls of Wisdom” or “Twisdom” or “Twuggets” (twitter nuggets) …now I’m having too much fun ? … to be found in each of the presentations.

Jennifer Palmer said it best

Getting Twitter means being aware of being a part of a large interconnected flow made up of millions of smaller conversational streams and the garnering of this awareness is the real power of Twitter

Twitter and Monetization

Fred Wilson a technology venture capitalist of Union Square Ventures and one of the early investors in Twitter said that “links are the currency of the Internet” and that the value of Twitter is in “the power of the passed link”.  In comparing Twitter to Google “the King of the Internet” he said, “Twitter links convert better than search links because they are recommended by someone you follow and trust.”  Listen to Fred’s presentation.

“Twearls” of Wisdom

Here are more “Twearls” I picked up at the 140 character conference that I wanted to share with you. I am not always sure who said them but it is what I walked away with:

• When old media and new media work together you get NOW media.
• The secret of social media is adding value to the community NOT the number of followers you have.
• Social media allows you to scale your caring.
• Create more value than you capture for your community…and eventually that community will create value for you.
• Your experience on Twitter is only as high quality as the people who you follow and the information you share.
• My blog let’s me go deep. Twitter let’s me go wide…listen.
• The right way is the way that is right for each of us. We all have our “right” way.
• Trust Agents = The individuals that are humanizing the group
• Small businesses are often more used to being close to the conversation than the big companies
• 3 ways small businesses can use twitter: promotion, benchmarking against other businesses, & as a prediction tool.
• Make it fun, short, make someone proud to pass it on
• Never give up control of your product, your brand & your voice
• Twanker = someone who misuses Twitter
• Twitter is about: cluetrain, co-location, compressed context, community, clout

Rules to Tweet By

Short, concise, and to the point. Size does not matter.  You can convey your message in microblogging…be clear, be authentic, and share value…those are the rules to tweet by.

Jeff Pulver created a great event and pulled together some of the forward thinking minds in celebration of this revolutionary change in the way we all communicate and the micro ways we are all influencing and shaping the way we connect with each other across barriers of proximity and across cultural divides.