Video distribution and tracking with Tube Mogul
With the availability of easy to use and easy to manage cameras like the flip, KODAK Zi6, better cameras in cell phones, producing your own online videos is easier than ever and many small businesses turn to video to market themselves, their companies, and their products and services. (If you are not producing videos read my blog post on How to Create Web Videos for a step by step guide on how to get started).
Producing a video is only the first step. The next step is marketing…to ensure that your video is seen by as many eyeballs as possible. It would also be nice to track the statistics to gauge how successful the video was.
To help you with your marketing, use Tube Mogul, which is a free service that allows you to upload your video to their site and they will deploy your uploads to the top video sharing sites. They also provide statistics on who, what, and how videos are being viewed.
TubeMogul’s analytic technology aggregates video-viewing data from multiple sources to give publishers improved understanding of when, where and how often videos are watched, track and compare what’s hot and what’s not, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues or friends.
This service will save you lots of time by automating the video distribution process and also provide you with valuable information to help you make sound marketing decisions.
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My experience with TubeMogul has been wonderful. I took an additional step and utilized Blip.tv’s syndication options. Now, when I upload to TubeMogul and my video goes out to all of those sites, including to Blip, I actually am sending out to an additional 10-15 sites. All still with the same single click of a button.
Great blog!