Search engine optimization (SEO) is extremely important to any website or blog.  The higher the search engines rank your website the more website traffic gets directed to your web site, which you will hopefully be able to convert into loyal users.

Although SEO can get quite complex, there are simple things you can do yourself to ensure that your business website ranks higher in search engines for specific keywords.  The first thing you need to do is to define the keywords and phrases you want to optimize for.

Continue Reading “Do It Yourself Search Engine Optimization Tips”

Lifestreaming is an online record of a person’s daily activities compiled together by an application into one blog-like “stream”.  Through a lifestreaming application, you can specify which accounts you want to add (i.e. your Blog posts, Flickr photos, del.icio.us bookmarks, Facebook posts, Twitter posts, etc) and the lifestreaming application will combine all of your content into one stream.

Richard MacManus from ReadWriteWeb.com wrote a great post on how companies are trying to find a way to leverage lifestreaming to promote their brands.

To back up its case for brands using lifestreaming tools, Pheedo points to a recent Universal McCann report stating that content consumption outside of websites has increased 153% in the last 9 months. Overall, 53% of online users are consuming content outside of a publisher’s site – through the use of widgets, RSS readers, social networks and mobile devices.

These statistics indicate that as a company doing business online, if you are not engaging with your users outside your website, you are loosing out.

So, if you are not familiar with Lifestreaming and are not leveraging it for your business, here are some resources that will help you get started:

• Microblogging And Lifestreaming: A Beginner’s Guide
• FriendFeed and 8 Other Lifestreaming Services
• Lifestreaming: a ReadWriteWeb Primer
• 35 Ways to Stream Your Life
  

On July 30th, Ziff Davis Enterprise will be hosting a FREE Virtual Tradeshow on Disaster Recovery and Business Continuity that will focus on how to keep your business going when the unexpected happens.

Here is what you can expect once you register for the event:

• Live, interactive webcast discussions on how you can ensure the safety of your business’s valuable data.
• Informative disaster recovery resources and solutions from exhibitors.
• State-of-the-art chat, networking, and blog capabilities.

If you are looking to run surveys or questionnaires on your website, take a look at the Kwik Surveys Web Application.  It offers free and advertising-free online surveys and questionnaires and you can embed them directly into your webpage!

As soon as you set up your survey, you can access your results instantly and download them if you wish.   Surveys & Questionnaires can be sent by Email, YouTube, Facebook or posted on online Forums.