What is SEO copywriting? (Part 2 of 2)

Last week, I defined SEO copywriting.  Here are some tips to help you ensure that your SEO copy is good.

To make the Google cut, your copy needs to be:

• Relevant: To the topic, to your customers, to the search engine. Google wants to see that you are actually writing about what you say you are writing about, so if you list “travel to Mexico” as a keyword for your page, make sure that travel to Mexico is a theme or idea you discuss on that particular page.

  Trust me, Google will know if you are being tricky – it won’t work and you and your site will be penalized.

• Updated: If the last time you revised your web page or site was 2004, it’s not new or up-to-date. Google likes recency. And that’s the beauty of the online medium – it can be added to or updated almost instantly and constantly.

  News, information, tips, new ideas – whatever you have to say, you can say it. Just make sure you keep your search engine ranking goals in mind at all times.

• More quality than quantity: Good SEO copy is not about making sure that your page or article has XX number of words or XX% of keywords. (Though you will meet tons of people who give you all sorts of percentages and density numbers.)

It’s about using the words you know you need to have in a way that is consistent, relevant, well-written and logical. It’s about following through – focusing on what you are telling Google through your meta tags that you’re going to focus on.

Related posts:

1. What is SEO copywriting? (Part 1 of 2)
2. Create a successful SEO campaign
3. Top Tips For DIY (Do It Yourself) Copywriting
4. Is Your Search Box Working as Hard as It Could?
5. Tips on Increasing Website Visitor Conversion Rates using Google Website Optimizer