What is SEO copywriting? (Part 1 of 2)
Everyone wants great search engine rankings, but most still don’t understand how to get there. (And there are those who think they know and don’t want to listen to anyone else…but that’s a whole other story.)
For the rest of us who always want to learn more, when it comes to natural or organic search engine rankings (as opposed to the kind you pay for, like pay per click), there are a number of issues to consider.
Back in the day, SEO (search engine optimization) copywriting wasn’t something most businesses even knew they were looking for. But all that has changed, and understandably so – these days, who isn’t trying to crack the Google code and catapult themselves and their business to the top of the search engine pages??
Most people do not (please don’t be offended) know how to write good, effective SEO copy – they just don’t. Good SEO copy needs to “speak” to two audiences – the target market who ultimately needs to make a buying decision AND the search engines. Both need to be spoken to within the same copy. And that same copy needs to do its job so well that both groups think that that copy is directed right at them.
A tall order, huh?
Learn more specifically what you need to know about good SEO writing for your website and other online marketing in my next blog entry.
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