Learn About the Chinese Market Through Cultural Immersion
Many of us are watching the Chinese market and trying to figure out how to play in that space. I’ve even started taking classes in Chinese (though I must admit I’m still working on my tones). If you’re like me, you’re on the edge of your seat to stop reading about what’s going on in China and instead start experiencing the culture firsthand.
For those of us eager to learn and experience more, I wanted to share a fantastic opportunity: the Rethink China! 2008 sponsored by Moving Target Research Group. This cultural immersion trip gives you access to anthropologists, designers, and other experts in the field. The itinerary looks amazing! You’ll spend 5 days in Beijing, 4 days in Shanghai, 2 in Chongging, Dalian, or Shaoxing, and 3 final days in Hong Kong. It’s a chance to go on an amazing trip that has a huge pay off in your career as well. They’re still finalizing the dates, but tentatively the trip will be June 6 through 19.
In each city, you’ll go on field trips and participate in workshops. According to the website’s description, the program will focus on things such as:
- What’s going on with the so-called “middle class”?
- What about brands?
- What do households care about? How do they differ?
- What about recreation and leisure?
- Product usage in China: Basic things to know (pre-purchase, purchase, transport, sharing in-home, etc.).
- Networking with China-focused colleagues in and outside of your field.
Of course, such an incredible program comes at an incredible price. Early registration opens March 17, 2008 and is US$7995 per person. After April 15, it jumps to US$8995.
And if you happen to know of any place to apply for scholarships to attend something like this, please share. I REALLY want to go! 
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