Marketing advice from successful entrepreneurs

OPEN from American Express launched “Inside the Entrepreneurial Mind” series, which offers marketing advice from successful entrepreneurs through a series of online videos.

Here’s is a list of some of the topics from the “The Business of Technology” forum

Web 2.0 Explained: Radical transparency

Your customers may be learning a lot about your business — and not just from you. From pricing comparisons to online reviews, Wired Magazine Senior Editor, Nick Thompson, describes the phenomenon of radical transparency — how it is changing the nature of information.

Protecting your brand online

How does Wikipedia – an online encyclopedia based on user-generated information – maintain credibility? Jimmy Wales lends his insight on maintaining your brand’s credibility in the digital age.

Web 2.0 Explained: Crowdsourcing

In today’s wired world, you can connect to a workforce of thousands, who are available 24 hours a day, and might even work for free. It’s not outsourcing, it’s “crowdsourcing.” Wired Magazine Senior Editor, Nick Thompson, provides examples of this emerging trend.

The key to viral marketing

Are your customers advocates for your brand? Sean Parker shares Facebook’s secrets to creating and spreading online communities.

The key to reaching your customers online

Facebook co-founder Sean Parker talks about the importance of “creating an experience” in order to engage with your customers online.

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