Tips on Increasing Website Visitor Conversion Rates using Google Website Optimizer

Google’s Website Optimizer is a testing tool that “helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content (text and images)”.

Although Google offers a lot of resources on how to utilize their tool, Conversion Rate Experts wrote a very detailed article on how to use Google Website Optimizer.

The article offers lots of great tips and tools. The following topics are covered:

• What does Google Website Optimizer do?
• What is conversion rate?
• Why you need to increase your conversion rate
• 101 ways to improve your conversion rate
  • Your “profit-exploding” toolkit
  • Think like a master-tester
  • What to focus on first
  • Getting your message straight before you start
  • What to test
  • Having a kick-ass layout
  • Body copy
  • Go multimedia
  • Shopping cart optimization
  • A nice bit of borrowed credibility
  • Your website’s structure
  • Usability

Read the full article now

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