Social Networks and Online Shopping Collide to Create “Social Shopping”
I work in e-commerce, and recently I’ve been fascinated to watch the industry scramble to react to a new phenomenon: the collision of social networks and online shopping, which has opened up a new frontier of social shopping. This post explores the past, present, and future of social shopping.
The Past: Online Shopping Develops Independently of Social Networks
In the last few years, companies have pioneered new ways of selling products that their physical counterparts haven’t done: they allowed customers to contribute to the dialog. They started by allowing customers to rate products (like 3 our of 5 stars), but then they opened it up even more by allowing customers to individually voice what they think about a particular product by writing personal review–both good and bad. Still, customers had to seek out the e-commerce store, navigate to a particular product page, and scroll down to discover what others thought. Continue Reading “Social Networks and Online Shopping Collide to Create “Social Shopping””
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Entrepreneurs and career professionals often find themselves stuck in a business situation and can’t seem to identify a clear path around, over, or through the barrier that is keeping them from reaching the next level. Perhaps they are too close to the issue or too connected to it. Perhaps they have a mental block and just can’t come up with the ideas, or, in some cases, maybe, they are the problem.